Product Offerings
Products:
Citrus fruits (presumed: oranges, mandarins, etc.)
Zhijiang Shunfengda Citrus Professional Cooperative is a regional agricultural cooperative based in China that specializes in the cultivation, aggregation, and trade of high-quality citrus fruits. As a grassroots organization, it plays a vital role in consolidating citrus production from smallholder farmers and integrating them into larger supply chains, both domestically and internationally.
Company Overview
Zhijiang Shunfengda operates as a professional cooperative formed by local citrus growers in Zhijiang, a region renowned for its fertile soil and favorable climate for citrus farming. The cooperative model allows it to pool resources, standardize agricultural practices, and collectively market its members’ produce under a unified quality system.
Core Business
The cooperative's operations are centered on:
- Citrus Fruit Cultivation and Sales
- Farmer Support and Training
- Post-Harvest Handling and Packaging
- Local and Regional Distribution
- Coordinated Sales through Wholesale Channels
Product and Service Offerings
Fresh Citrus Fruits
- Oranges
- Mandarins
- Tangerines
- Pomelos (region-dependent)
The cooperative's offerings vary seasonally, with peak harvests typically occurring between October and January. Fruits are hand-picked, sorted, and packaged using standardized grading systems to ensure quality and uniformity.
Agricultural Services
- Technical support for growers
- Bulk purchase of agricultural inputs (fertilizers, seeds, pest control)
- On-site quality control and advisory
- Joint marketing and logistics coordination
Specialization and USP
Zhijiang Shunfengda distinguishes itself through:
- Collective Bargaining Power: Improved pricing for members through consolidated sales.
- Standardized Cultivation Practices: Use of uniform growing methods to ensure consistent fruit quality.
- Regional Branding: Leveraging the geographic reputation of Zhijiang citrus products.
- Traceability: Implementing batch-level tracking to improve transparency and consumer trust.
Financials
As a cooperative rather than a traditional for-profit company, detailed revenue data is not publicly disclosed. However:
- The region contributes significantly to Hubei Province's citrus output, which exceeded 3 million tons annually as per recent agricultural bureau reports.
- Member cooperatives like Shunfengda often manage hundreds of hectares of citrus orchards.
- Annual sales volume is estimated to be in the thousands of metric tons of fresh citrus fruits.
Shipment Data
While formal export records are limited, such cooperatives often:
- Supply fruits to domestic wholesale markets across Tier 1 and Tier 2 Chinese cities.
- Participate in regional fruit fairs and exhibitions to attract procurement partners.
- Serve as indirect suppliers to export distributors targeting Southeast Asia and the Middle East.
Target Market
Zhijiang Shunfengda primarily serves:
- Domestic wholesale markets
- Retail distribution networks
- E-commerce platforms and community group-buying schemes
- Food processing enterprises using fresh citrus inputs
The cooperative’s products are marketed for both fresh consumption and secondary uses like juice processing and preserved fruit.
Capabilities
- Centralized Sorting and Packaging Facilities
- Shared Transportation Resources
- Farmer Member Network with Consistent Volume
- Seasonal Supply Planning Based on Harvest Projections
Certifications and Compliance
- Adherence to China’s agricultural product safety standards
- Regional compliance with pesticide residue control and farm management protocols
- Participation in government-backed agricultural traceability initiatives
Customer Testimonials
While formal reviews are not publicly published, the cooperative has been featured in regional agricultural portals and industry media for:
- Contributing to poverty alleviation programs through rural agricultural development
- Providing stable incomes for member farmers
- Supplying large retail orders during peak citrus seasons
Major Achievements
- Recognized by local agricultural authorities as a Model Agricultural Cooperative
- Featured in fruit industry portals such as shuiguoguancha.com for quality and innovation
- Participated in local citrus expos and government-supported trade events
- Helped improve income levels of hundreds of smallholder citrus farmers in the Zhijiang region