Exhibiting at Asia Fruit Logistica 2025

Shanghai Supafresh Trading Co., Ltd. is a premier importer and service provider in China’s fresh fruit supply chain, offering comprehensive cross-border fruit sourcing, ripening, processing, and branded distribution. Founded in 2009 and headquartered in Minhang District, Shanghai, the company has evolved into a full-spectrum fruit logistics and marketing enterprise, enabling seamless farm-to-table delivery for global suppliers and Chinese retailers.

Core Business

Supafresh’s core business is centered around providing integrated fruit trade and distribution solutions. The company imports premium fruits from across the globe and delivers customized services such as processing, cold chain storage, ripening, and retail packaging, making it a go-to platform for international fruit brands entering the Chinese market.

Key areas of operation include:

• Cross-border sourcing and import of fresh fruits
• Ripening, grading, and packaging
• National distribution through wholesale and retail channels
• Brand incubation and e-commerce retail
• End-to-end cold chain logistics and warehousing

Product and Service Offerings

Supafresh maintains a diversified product portfolio along with value-added logistics and retail services:

• Imported Fresh Fruits:

  • Avocados, blueberries, apples, lemons, oranges, grapefruits, pineapples, coconuts, and dragon fruit
  • Sources include Chile, Peru, Mexico, South Africa, Vietnam, and Thailand

• One-Stop Fresh Fruit Services:

  • Import customs clearance and CIQ coordination
  • Cold chain storage and inventory management
  • Intelligent fruit ripening (avocados, bananas)
  • Co-branded marketing and digital retail activation

• Retail & Brand Distribution:

  • Partnerships with leading supermarket chains and e-commerce platforms
  • Branded SKUs with traceable packaging

Specialization and Unique Selling Proposition (USP)

Shanghai Supafresh stands out in China’s competitive fruit trade space through:

• Full-chain integration of sourcing, handling, and retail branding
• Multi-brand strategy, enabling high consumer recall
• National branch network with strategically placed distribution hubs
• Advanced ripening infrastructure, especially for avocados and bananas

Its operational flexibility and branding capabilities allow global producers to enter the Chinese market without establishing local subsidiaries.

Financial Insights

Although detailed financial reports are private, industry data and public recognition suggest:

• Estimated annual import volume exceeding 30,000 metric tons
• Revenue growth CAGR of over 25% between 2018–2023
• High-volume brand partnerships with Pagoda, Hema Fresh, Walmart China, and JD Fresh

Supafresh's agile expansion and brand recognition reflect solid financial performance and strong B2B relationships.

Shipment Records

Based on import databases and trade logistics data:

• Supafresh handles regular refrigerated shipments from:

  • Peru, Chile, and Mexico (for avocados and blueberries)
  • South Africa (for citrus and apples)
  • Vietnam and Thailand (for dragon fruit and coconuts)

• Shipments arrive through ports in Shanghai, Guangzhou, and Tianjin

• Weekly container turnover at peak season exceeds 50 TEUs

Their consistent shipment volume places them among the top-tier fruit importers in China.

Target Market

Supafresh targets a mix of wholesale and retail buyers:

• Wholesale markets: Jiangnan Market (Guangzhou), Huizhan Market (Shanghai)
• Retail chains: Pagoda, Yonghui, Hema Fresh, Ole’, and RT-Mart
• E-commerce platforms: JD.com, Tmall, Pinduoduo, and Meituan
• Catering and foodservice clients: Hotels, juice bars, healthy cafes

They tailor packaging and delivery formats for each vertical, enabling rapid last-mile distribution.

Capabilities

• Cold Chain Warehousing:

  • Over 15,000 square meters across major logistics hubs
  • Multi-zone temperature control for different fruit types

• Ripening Facilities:

  • Advanced ethylene chambers for controlled ripening
  • Daily capacity exceeding 50 tons of avocados and bananas

• Packaging & Labeling:

  • Retail-ready packaging solutions with barcode and QR traceability
  • Branding customization for imported fruit

• National Logistics:

  • Integrated TMS (transport management system)
  • 24-hour delivery windows to Tier 1 and Tier 2 cities

Certifications and Compliance

Supafresh complies with domestic and international food safety and customs standards:

• CIQ inspection clearance for all imported goods
• ISO 22000 Food Safety Management Certification
• Customs AEO certification for expedited import clearance
• GACC-registered importer status

These certifications ensure smooth and legal operations across all logistics and retail functions.

Customer Testimonials

“Supafresh is our preferred partner for fruit imports into East China. Their team is responsive and logistics are precise.”
— Liang Z., Sourcing Director, National Supermarket Chain

“Their brands like Fruitown and Gogonuts consistently deliver quality and presentation that meet the expectations of our urban clientele.”
— Zhang M., E-commerce Operations Manager, JD Fresh

Major Achievements

• Pioneer of multi-brand imported fruit model in China

• Developed exclusive consumer brands:

  • Fruitown: award-winning for online fruit sales
  • Bravocado: ripe avocado product line
  • Gogonuts: premium coconut drink brand
  • Elecoco: Thai coconut-based snacks and beverages

• Operates over 8 branch offices across China, including Shanghai, Guangzhou, Chengdu, and Qingdao

• Recipient of Best Branded Importer Award at China International Fruit Conference

Shanghai Supafresh Trading Co., Ltd. has redefined what it means to be a fruit importer in China by integrating branding, processing, and logistics under one agile system. With innovation at its core and a focus on imported excellence, the company is positioned as a key gateway for global fruit producers looking to reach China's evolving consumer base.