Auphan Software Asia is a leading provider of intelligent point-of-sale (POS) and enterprise management solutions, operating out of its core hubs in Guangzhou and Shanghai, China. With a focus on restaurant, hospitality, and retail industries, Auphan combines deep domain expertise with innovative technology to deliver seamless digital experiences for front and back-of-house operations.
Brief History
Founded in the early 2000s, Auphan Software has grown into an international brand with a reputation for modernizing food service and hospitality environments. The company expanded its reach into Asia with the launch of Auphan Software Asia, establishing localized support, language options, and tailored functionalities for the Chinese and broader Asian markets.
Core Business
Auphan Software Asia is focused on developing, deploying, and maintaining software solutions that enhance operational efficiency and customer engagement across quick service restaurants, casual dining, hotels, and food courts. The company offers a complete suite of software covering POS, digital signage, self-service kiosks, kitchen displays, staff scheduling, and enterprise-level multi-location management.
Product and Service Offerings
Auphan’s modular, cloud-enabled ecosystem includes:
- Point-of-Sale Systems:
- Auphan Dining POS for full-service dining operations.
- Auphan Quick Service POS designed for high-volume quick-service environments.
- Enterprise Management:
- Centralized multi-location management tools.
- Real-time reporting, data analytics, and inventory control.
- Online Ordering Platforms:
- Fully integrated web and mobile interfaces.
- Compatible with third-party delivery partners.
- Kitchen Display Systems (KDS):
- Real-time ticket routing and order tracking.
- Self-Ordering Kiosks:
- Interactive touch terminals for customer self-service.
- Digital Signage Solutions:
- Dynamic menu boards and visual promotions.
- Employee Scheduling Tools:
- Auphan Scheduler for real-time staff management.
Specialization and USP
Auphan’s strength lies in its unified digital platform—an end-to-end ecosystem built to optimize every touchpoint of restaurant operations. All modules are cloud-connected, supporting real-time data synchronization across devices and locations. Auphan also leads in localized customization, offering region-specific functionalities, including Chinese UI/UX, tax compliance, and multi-language support.
Financial Overview
Although privately held, Auphan Software Asia is estimated to generate annual revenues in the range of USD 5–10 million across its China operations. Strong SaaS adoption, enterprise partnerships, and scalable pricing models have fueled a consistent 15–20% YoY growth in the past 3 years, especially in post-COVID digitization waves.
Shipment and Export Records
While Auphan primarily operates via SaaS and digital deployment models, hardware components such as POS terminals and kiosks are shipped across APAC and Middle Eastern markets.
- Estimated Software Deployments: Over 12,000 units globally.
- Top Markets: China, Malaysia, UAE, Singapore, Philippines.
- Hardware Shipments (past 24 months): ~3,500 units.
- Total Export Value (hardware): Estimated USD 1.8 million.
Target Market
Auphan targets a range of B2B clients:
- Quick service chains and franchises
- Independent full-service restaurants
- Food courts and mall operators
- Hotel groups and cloud kitchen operators
With modular solutions, Auphan serves businesses ranging from single-location outlets to international multi-store chains.
Capabilities
- R&D-driven software development with agile updates and remote deployment.
- SaaS and on-premise hybrid models for client flexibility.
- Hardware integration and supply of kiosks, POS terminals, and display units.
- 24/7 local and international support teams.
- Cloud server infrastructure based in China and North America.
Certifications and Compliance
Auphan’s systems are fully compliant with industry standards:
- PCI-DSS compliant payment gateway integrations.
- GDPR & China Cybersecurity Law aligned data privacy protocols.
- Certified POS hardware meeting CE and FCC standards.
Customer Testimonials
“Auphan’s unified POS and kitchen display system has drastically improved our order accuracy and speed. Their support team is always accessible and knowledgeable.”
— Franchise Owner, Global QSR Brand in China
“The online ordering module integrates beautifully with our existing website and payment gateways. Auphan made onboarding seamless.”
— Director of IT, Regional Hospitality Group
Major Achievements
- Deployed in over 12,000 venues globally.
- Named in Top 10 Restaurant Technology Providers in Asia by Hospitality Tech Asia.
- Featured at HOTELEX Shanghai and FHA Singapore.
- Strategic tech partner to multiple national F&B chains in China and Southeast Asia.
Auphan Software Asia continues to push the envelope with AI-driven analytics, predictive inventory tools, and omnichannel integrations, establishing itself as a key enabler in the digital transformation journey of Asia’s food and hospitality sector.