Zenith Drinks Private Limited (Auric)
Zenith Drinks Private Limited, operating under the Auric brand, is a leading Indian company specializing in Ayurvedic health supplements, wellness foods, and gourmet gifting solutions. Based in New Delhi, India, Auric is at the forefront of modern Ayurveda, integrating science-backed herbal formulations with contemporary nutrition. With a strong emphasis on holistic wellness, sustainable sourcing, and high-quality ingredients, Auric is redefining the functional food and beverage industry.
Core Business and Market Positioning
Auric is a premium Ayurvedic wellness brand, offering functional beverages, superfoods, and herbal supplements aimed at enhancing overall health and well-being. The company leverages ancient Ayurvedic wisdom and combines it with modern scientific research to develop products that cater to immunity, gut health, skin health, detoxification, and cognitive well-being.
With an expanding global presence, Auric is positioning itself as a leader in the plant-based nutrition and functional foods sector, tapping into India’s $10 billion Ayurveda market and the global wellness industry.
Product Portfolio
Auric offers a wide range of Ayurvedic and functional wellness products, categorized as follows:
1. Ayurvedic Health Supplements
- Liver Detox Fizz Tablet
- High Altitude Shilajit Resin
- Men's Energy++ Fizz Tablet
- Lung Detox Fizz Tablet
- Poop Easy Fizz Tablet (Gut Health Supplement)
2. Wellness Foods & Beverages
- Certified Ghee (A2 Bilona Method)
- Moringa Masala Tea
- Detox Ka'waa Green Tea
- Coconut Water (Ayurvedic Infused)
- Instant Ayurvedic Thandai
3. Gourmet Gifting & Festive Essentials
- Holi Gift Hampers
- Diwali Festive Hampers
- Copper Utensils
- Incense (Dhoop) Sticks
The company provides customized packaging solutions and offers subscription-based wellness plans for its Ayurvedic beverages and health supplements.
Global Reach and Market Presence
Auric has a strong foothold in the Indian wellness industry and is expanding its presence in international markets, particularly in the USA, Canada, UAE, and Europe.
- Domestic Retail Distribution: Available through leading e-commerce platforms like Amazon, Flipkart, and 1mg, along with offline presence in premium supermarkets.
- International Expansion: Exporting products to North America, Europe, and the Middle East through D2C channels and distributor partnerships.
- Growing Consumer Base: Over 500,000+ customers across 20+ countries.
Quality Assurance and Certifications
Auric adheres to strict quality control measures and holds internationally recognized certifications:
- FSSAI (Food Safety and Standards Authority of India) Approved
- ISO 22000 Certified – Food safety management certification
- GMP (Good Manufacturing Practices) Certified
- Ayush Certified – Approved by the Ministry of Ayurveda, Yoga, and Naturopathy (AYUSH)
- USFDA Compliance – Meeting North American food import regulations
- Halal & Vegan Certified – Ensuring plant-based, cruelty-free ingredients
Financial Performance and Market Growth
Auric has demonstrated significant growth in the functional wellness and Ayurveda-based beverage market, capitalizing on the $5 trillion global wellness economy.
- Annual Revenue Growth: Over 250% YoY growth since inception.
- Customer Retention Rate: 40%+ repeat buyers for key health supplements.
- E-commerce Domination: 80% of sales generated through D2C online channels.
- International Expansion: 20% increase in exports to global wellness markets.
Shipment Records and Distribution Strength
Trade data from Volza and ImportYeti highlight Auric’s growing presence in international wellness product exports.
- Annual Production Capacity: Over 10 million units of health beverages and supplements.
- Key Retail Partnerships: Amazon India, Flipkart, 1mg, and specialty health stores.
- Global Supply Chain: Direct partnerships with organic farmers for raw ingredient sourcing.
Competitive Advantage and USP
Auric differentiates itself from traditional wellness brands by combining:
- Science-Backed Ayurveda – Integrating clinical research with ancient Ayurvedic formulations.
- Plant-Based, Clean Label Ingredients – Ensuring no artificial preservatives, refined sugar, or synthetic chemicals.
- Direct-to-Consumer (D2C) Focus – Selling high-quality health supplements directly to consumers online.
- Premium Packaging & Gifting Solutions – Providing eco-friendly packaging and luxury gifting hampers.
- Sustainability & Ethical Sourcing – Committed to fair trade sourcing and sustainable farming practices.
Customer Testimonials
Auric has received excellent feedback from consumers and industry experts, highlighting its effectiveness and taste:
"Auric’s Shilajit Resin is one of the purest on the market. The energy boost is phenomenal." – Customer in Canada
"Their Liver Detox Fizz Tablets are now a staple in my wellness routine. Effective and easy to consume." – Wellness Enthusiast in India
Key Achievements
- Recognized as one of India’s fastest-growing Ayurvedic D2C brands.
- Expanded wellness exports to over 20+ countries globally.
- Winner of multiple health & wellness awards in India.
- Featured in leading media outlets like Forbes India, Economic Times, and YourStory.
Future Outlook
Auric is focused on:
- Expanding its product portfolio, introducing probiotics, gut health elixirs, and anti-aging herbal supplements.
- Strengthening its presence in North America and Europe, leveraging Ayurveda’s growing popularity in the global wellness industry.
- Investing in AI-driven personalization, offering tailored wellness solutions based on customer health goals.
- Launching new sustainable initiatives, including biodegradable packaging and zero-waste production methods.
With a mission to make Ayurveda accessible to the modern consumer, Auric continues to be a pioneering force in the global wellness industry, blending tradition with science for holistic well-being.
