The Australian Mango Industry Association (AMIA), trading as Australian Mangoes, is the national peak industry body representing the interests of Australia’s mango growers, marketers, and stakeholders. Based in Brisbane, Queensland, AMIA plays a pivotal role in the coordination, development, and strategic advancement of the Australian mango industry.
Organization Overview
Formed in 2000, AMIA is a not-for-profit, member-based organization that works to ensure the profitability and sustainability of the mango industry across Australia. Its core responsibilities include industry advocacy, marketing and promotion, research and development (R&D), supply chain coordination, and export support.
The association represents over 800 commercial mango growers from major growing regions across the Northern Territory, Queensland, Western Australia, and New South Wales. AMIA is recognized by Hort Innovation as the industry’s representative body for research investment and policy consultation.
Core Functions and Services
1. Industry Marketing & Promotion
- Executes national marketing campaigns under the "Australian Mangoes" brand
- Manages annual media partnerships and in-store promotions with retailers
- Digital campaigns reached over 6.2 million consumers in the 2023/24 season
- Seasonal promotional activities in key export markets: UAE, Singapore, Hong Kong
2. Research & Development (R&D)
- Partners with Hort Innovation and CSIRO on post-harvest, disease management, and varietal improvement projects
- Supported "Improved Outturn for Mango Exports" initiative to reduce transit losses by 15%
- Invested in data collection systems for orchard-level productivity benchmarking
3. Export Facilitation
- Provides growers and exporters with regulatory and compliance guidance
- Coordinates with DAFF and industry bodies to streamline export protocols
- In FY2023, supported the export of over 7,800 tonnes of Australian mangoes to global markets
4. Grower Support and Advocacy
- Delivers technical resources, field days, and regional forums
- Publishes "Mango Matters" quarterly magazine and regular crop forecasts
- Offers pest and disease identification tools and best-practice management guides
5. Supply Chain Optimization
- Implements quality assurance programs such as HARPS (Harmonised Australian Retailer Produce Scheme)
- Developed the Mango Ripening Manual for wholesalers and retailers
- Partners with transport and logistics stakeholders to minimize cold chain disruptions
Industry Impact and Statistics
- Total National Production (2023–24): Approx. 60,000 tonnes of mangoes
- Top Producing Regions:
- Northern Territory (46%)
- Queensland (40%)
- Western Australia (10%)
- New South Wales (4%)
- Major Varieties: Kensington Pride, Calypso, R2E2, Honey Gold, Keitt, and Kent
- Total Export Volume (2023): 7,812 tonnes to 20+ countries
- Top Export Markets: Hong Kong, UAE, Singapore, South Korea, New Zealand
Export Achievements
- Increased exports by 23% over 3 years despite global logistics constraints
- Piloted in-market quality assurance programs in UAE and Singapore
- Developed educational materials for international distributors to preserve shelf life and flavor
Strategic Collaborations
- Hort Innovation: For levy-funded marketing and R&D investments
- CSIRO & QDAF: For applied scientific research
- DAFF (Department of Agriculture, Fisheries and Forestry): For export accreditation programs
- Australian Government: For free trade agreement advocacy and phytosanitary standards
Certifications and Compliance
- HARPS (Harmonised Australian Retailer Produce Scheme)
- DAFF Export Accreditation
- Biosecurity-compliant farm registration for export growers
- Food safety and traceability systems aligned with FSANZ and Codex standards
Leadership
- Trevor Dunmall, Chief Executive Officer, leads the organization’s strategic planning and industry consultation initiatives. With a background in horticultural supply chains, Trevor plays an integral role in government engagement, grower support, and export program execution.
Key Publications and Resources
- Mango Matters Magazine: Quarterly industry updates
- Australian Mango Ripening Manual
- Crop Forecast Reports
- Best Practice Guidelines for Growers
- Annual Export Program Toolkit
Major Campaigns and Recognition
- 2022: Launched “Taste the Summer” multi-channel campaign resulting in a 9% increase in domestic retail mango sales
- 2023: Featured in Gulfood Dubai and Asia Fruit Logistica as part of the premium Australian produce showcase
- Supported development of AI-based maturity index tools for more consistent harvest timing
Summary
The Australian Mango Industry Association, through the Australian Mangoes brand, is the cornerstone of Australia’s mango value chain. By combining technical excellence, grower empowerment, export support, and strategic marketing, AMIA ensures the continued success of Australia’s mango sector in both domestic and international markets. Its data-driven programs and collaborative initiatives make it a key driver of innovation, quality, and growth in the tropical fruit industry.