Australian Tea Masters Pty Ltd, headquartered in Geelong, Victoria, Australia, is a globally recognized leader in tea education, specialty tea supply, and private label tea blending. Founded by tea industry veteran Sharyn Johnston, the company has grown into a premier institution for tea professionals, businesses, and enthusiasts seeking both deep expertise and premium tea products. Through its international network, Australian Tea Masters delivers services to over 20 countries, playing a pivotal role in shaping the future of the tea industry.
Core Business and Specialization
Australian Tea Masters operates across four primary domains:
Tea Education and Certification
Specialty Tea Sourcing and Wholesale
Private Label and Custom Tea Blending
Publishing and Advisory Services
The company is best known for its Certified Tea Mastery Programs, designed to provide in-depth knowledge on tea cultivation, processing, evaluation, and blending. These internationally accredited courses have made Australian Tea Masters the leading tea education body in the Southern Hemisphere.
Product & Service Offerings
1. Tea Education Programs
Certified Tea Mastery Course (onsite and online)
Certified Tea Blending Course
Tea 101 Online Course (entry-level training)
Custom corporate workshops and tea sensory training
2. Tea Products
Loose Leaf Teas:
Black: Assam Dejoo, Kenyan Breakfast
Green: Japanese Sencha, Chinese Longjing
White: Himalayan Shangri-La
Oolong: Taiwanese Dong Ding
Herbal Tisanes: Chamomile, Lemongrass, Peppermint
Specialty Lines:
Australian Native Botanicals Collection
Wellness Teas and Functional Blends
3. Private Label Services
Custom tea blend development
Packaging and branding consultancy
OEM solutions for cafés, retailers, and wellness brands
Regulatory compliance and market entry support
4. Publications and Intellectual Resources
Tea Sommelier Handbook
Tea Blending Handbook
Kids Tea Books promoting healthy tea habits
Market Reach and Impact
Australian Tea Masters has certified over 2,500 tea professionals globally, including sommeliers, café owners, chefs, and hospitality trainers. Their graduates come from more than 20 countries, spanning Asia, Europe, Oceania, and North America.
Key highlights:
Supplies to 200+ wholesalers and private label clients across Australia, USA, Singapore, and the UAE
Online courses host 300+ active participants annually
Over 100 unique custom tea blends created for clients in 2023
Exporting teas to 10+ international markets, with growing demand from Japan and South Korea for Australian native blends
Target Market
Australian Tea Masters serves:
Tea entrepreneurs and startups
Hospitality and hotel groups
Gourmet and wellness retailers
Culinary schools and beverage professionals
International tea enthusiasts and hobbyists
They also work closely with government and trade bodies on tea industry research, quality benchmarking, and development projects in tea-growing regions such as Nepal, Kenya, and South Korea.
Capabilities and Infrastructure
Blending facility and sensory lab located in Geelong
Strong network of ethical tea farms and cooperatives in over 15 countries
Proprietary tools and flavor profiling system for blend formulation
Advanced packaging and labeling capabilities for retail and foodservice
In-house video production studio for e-learning content
Their online education platform, TeaCourses.com, provides access to self-paced modules, live sessions, exams, and downloadable resources.
Certifications and Compliance
Courses comply with global tea industry standards and sensory evaluation protocols
Tea products tested for residue, microbiology, and allergen compliance
Fully compliant with Australian TGA and FSANZ labeling laws
Packaging meets sustainability certifications (biodegradable or recyclable formats)
Australian Tea Masters also partners with ISO-certified labs for quality assurance and supports ethical sourcing through direct relationships with farmers and micro-lots.
Customer Testimonials
“The Certified Tea Mastery Course was transformative for our team. We now source, blend, and speak about tea with confidence and credibility.”
— Head Trainer, Luxury Hotel Group, UAE
“Sharyn Johnston and her team helped us create an award-winning wellness blend for our spa chain. Their sensory science is unmatched.”
— Founder, Wellness Brand, Singapore
Achievements and Milestones
Recognized as Asia-Pacific’s Leading Tea Education Provider by World Tea Expo
Key collaborator with Korean Tea Farmers Association and Nepal Tea & Coffee Board
Partnered with Tea Masters Cup International for global training programs
Developed and launched the Teager Balm, a unique tea-based topical remedy
Published more than 5 industry books and manuals used in global tea training curricula
Australian Tea Masters Pty Ltd stands as a benchmark of excellence in the international tea industry. With its blend of tradition, innovation, and science-driven expertise, the company continues to elevate the global tea experience, one sip at a time.
