Exhibiting at World Tea Expo 2025

Australian Tea Masters Pty Ltd, headquartered in Geelong, Victoria, Australia, is a globally recognized leader in tea education, specialty tea supply, and private label tea blending. Founded by tea industry veteran Sharyn Johnston, the company has grown into a premier institution for tea professionals, businesses, and enthusiasts seeking both deep expertise and premium tea products. Through its international network, Australian Tea Masters delivers services to over 20 countries, playing a pivotal role in shaping the future of the tea industry.

Core Business and Specialization

Australian Tea Masters operates across four primary domains:

• Tea Education and Certification
• Specialty Tea Sourcing and Wholesale
• Private Label and Custom Tea Blending
• Publishing and Advisory Services

The company is best known for its Certified Tea Mastery Programs, designed to provide in-depth knowledge on tea cultivation, processing, evaluation, and blending. These internationally accredited courses have made Australian Tea Masters the leading tea education body in the Southern Hemisphere.

Product & Service Offerings

1. Tea Education Programs

• Certified Tea Mastery Course (onsite and online)
• Certified Tea Blending Course
• Tea 101 Online Course (entry-level training)
• Custom corporate workshops and tea sensory training

2. Tea Products

• Loose Leaf Teas:
  • Black: Assam Dejoo, Kenyan Breakfast
  • Green: Japanese Sencha, Chinese Longjing
  • White: Himalayan Shangri-La
  • Oolong: Taiwanese Dong Ding
  • Herbal Tisanes: Chamomile, Lemongrass, Peppermint
• Specialty Lines:
  • Australian Native Botanicals Collection
  • Wellness Teas and Functional Blends

3. Private Label Services

• Custom tea blend development
• Packaging and branding consultancy
• OEM solutions for cafés, retailers, and wellness brands
• Regulatory compliance and market entry support

4. Publications and Intellectual Resources

• Tea Sommelier Handbook
• Tea Blending Handbook
• Kids Tea Books promoting healthy tea habits

Market Reach and Impact

Australian Tea Masters has certified over 2,500 tea professionals globally, including sommeliers, café owners, chefs, and hospitality trainers. Their graduates come from more than 20 countries, spanning Asia, Europe, Oceania, and North America.

Key highlights:

• Supplies to 200+ wholesalers and private label clients across Australia, USA, Singapore, and the UAE
• Online courses host 300+ active participants annually
• Over 100 unique custom tea blends created for clients in 2023
• Exporting teas to 10+ international markets, with growing demand from Japan and South Korea for Australian native blends

Target Market

Australian Tea Masters serves:

• Tea entrepreneurs and startups
• Hospitality and hotel groups
• Gourmet and wellness retailers
• Culinary schools and beverage professionals
• International tea enthusiasts and hobbyists

They also work closely with government and trade bodies on tea industry research, quality benchmarking, and development projects in tea-growing regions such as Nepal, Kenya, and South Korea.

Capabilities and Infrastructure

• Blending facility and sensory lab located in Geelong
• Strong network of ethical tea farms and cooperatives in over 15 countries
• Proprietary tools and flavor profiling system for blend formulation
• Advanced packaging and labeling capabilities for retail and foodservice
• In-house video production studio for e-learning content

Their online education platform, TeaCourses.com, provides access to self-paced modules, live sessions, exams, and downloadable resources.

Certifications and Compliance

• Courses comply with global tea industry standards and sensory evaluation protocols
• Tea products tested for residue, microbiology, and allergen compliance
• Fully compliant with Australian TGA and FSANZ labeling laws
• Packaging meets sustainability certifications (biodegradable or recyclable formats)

Australian Tea Masters also partners with ISO-certified labs for quality assurance and supports ethical sourcing through direct relationships with farmers and micro-lots.

Customer Testimonials

“The Certified Tea Mastery Course was transformative for our team. We now source, blend, and speak about tea with confidence and credibility.”
— Head Trainer, Luxury Hotel Group, UAE

“Sharyn Johnston and her team helped us create an award-winning wellness blend for our spa chain. Their sensory science is unmatched.”
— Founder, Wellness Brand, Singapore

Achievements and Milestones

• Recognized as Asia-Pacific’s Leading Tea Education Provider by World Tea Expo
• Key collaborator with Korean Tea Farmers Association and Nepal Tea & Coffee Board
• Partnered with Tea Masters Cup International for global training programs
• Developed and launched the Teager Balm, a unique tea-based topical remedy
• Published more than 5 industry books and manuals used in global tea training curricula

Australian Tea Masters Pty Ltd stands as a benchmark of excellence in the international tea industry. With its blend of tradition, innovation, and science-driven expertise, the company continues to elevate the global tea experience, one sip at a time.