Exhibiting at World Tea Expo 2025

Cha Cha Japanese Tea is a Japanese tea producer and retailer dedicated to preserving and sharing the heritage of authentic Japanese green tea. Based in Japan, the company offers a range of carefully sourced and traditionally crafted tea products that embody the essence of Japanese tea culture. With a philosophy rooted in purity, sustainability, and artisanal quality, Cha Cha Japanese Tea has earned a reputation among tea connoisseurs and wellness-focused consumers for delivering genuine and high-quality tea experiences.

Company Overview

While specific founding and leadership information remains undisclosed, Cha Cha Japanese Tea is recognized in niche tea markets for its meticulous approach to sourcing and blending teas. The company collaborates with Japanese tea farmers known for their sustainable cultivation practices, many of whom operate in Japan’s renowned tea-growing regions such as Shizuoka, Uji (Kyoto), and Kagoshima.

By prioritizing single-origin and organically grown tea leaves, Cha Cha Japanese Tea supports small-scale growers while offering customers traceable and environmentally responsible products.

Product Portfolio

Cha Cha Japanese Tea specializes in a select yet diverse range of green tea products, catering to both traditional tea drinkers and those exploring Japanese tea for its health and wellness benefits.

Key Product Lines:

• Sencha
  A premium-grade steamed green tea known for its grassy aroma, umami flavor, and vibrant green hue. Sourced from first harvest leaves.

• Genmaicha
  A blend of green tea and roasted brown rice, offering a nutty, soothing flavor ideal for digestion and stress relief.

• Hojicha
  Roasted green tea with a reddish-brown color and smoky, earthy flavor. Low in caffeine, making it suitable for evening consumption.

• Yuzu-Sencha
  A fusion of traditional sencha and dried Japanese yuzu peel, this tea delivers a refreshing citrus aroma with a well-balanced profile.

• Matcha
  Finely ground shade-grown green tea leaves, offered in both ceremonial and culinary grades. Known for its antioxidant richness and smooth umami taste.

• Japanese Black Tea
  A rare category in Japan, this tea features oxidized leaves and is characterized by a naturally sweet and mellow flavor.

These teas are sold in loose-leaf form, as well as in biodegradable sachets to accommodate diverse consumer preferences.

Unique Selling Proposition (USP)

Cha Cha Japanese Tea differentiates itself through:

• Traditional Sourcing: Partnerships with local Japanese tea farmers who use pesticide-free and organic farming methods.
• Authenticity: All products are grown, processed, and packaged in Japan, ensuring 100% authenticity.
• Health-Forward Approach: Teas rich in antioxidants, catechins, and L-theanine are promoted for their wellness benefits, including mental clarity, metabolism support, and immune defense.
• Sustainability: Emphasis on eco-friendly packaging, small-batch production, and reduced carbon footprint.

Market and Customer Base

Cha Cha Japanese Tea appeals to a global demographic of:

• Tea connoisseurs and enthusiasts
• Health-conscious consumers
• Specialty grocery and boutique wellness retailers
• Food service professionals in Japanese cuisine and fine dining

Sales are primarily facilitated through specialty tea resellers, wellness-focused e-commerce platforms, and curated subscription boxes.

Production and Supply Chain

While detailed production figures are unavailable, the company’s sourcing model is built on small, sustainable tea gardens operating in Japan’s premier tea-growing regions. Processing is typically handled on-site at cooperative facilities to ensure minimal oxidation and maximum flavor retention.

Key practices include:

• Shading of tea plants for matcha and gyokuro varieties
• Steaming of leaves for sencha and genmaicha
• Charcoal roasting for hojicha
• Stone milling for premium matcha powders

Consumer Perception and Reviews

Cha Cha Japanese Tea has gained traction through word-of-mouth, independent tea reviews, and wellness bloggers. Customers frequently highlight:

• The purity and freshness of the teas
• Unique blends that balance tradition with flavor innovation
• Elegant, minimalist packaging
• The calming and therapeutic effect of the teas

Challenges and Opportunities

Challenges:

• Limited global brand recognition due to lack of large-scale retail presence
• Absence of an official online store and limited direct sales infrastructure

Opportunities:

• Growing international demand for functional and specialty teas
• Expansion through tea expos, culinary partnerships, and health influencer campaigns
• Potential to launch branded tea ceremonies and educational content

Brands and Identity

All products are marketed under the Cha Cha Japanese Tea brand, which emphasizes tradition, quality, and mindfulness. The branding reflects a clean, modern aesthetic with a nod to the elegance of Japanese tea heritage.

Major Achievements

• Cultivated a niche presence in high-end wellness and specialty tea circles
• Maintained consistent quality through sustainable, single-origin farming partnerships
• Recognized by independent reviewers as a hidden gem in the premium Japanese tea category

Cha Cha Japanese Tea continues to preserve the sacred art of Japanese tea while responding to modern wellness trends, offering an experience that is both timeless and transformative.