Exhibiting at World Tea Expo 2025

Harada Tea Processing Co., Ltd. is a distinguished Japanese tea company headquartered in Shimada City, Shizuoka Prefecture—one of the most renowned green tea-producing regions in Japan. With over a century of expertise in tea cultivation, processing, and distribution, Harada has evolved into a globally respected leader in the tea industry, known for its exceptional quality, deep-rooted traditions, and commitment to innovation. The company also operates regional offices in Tokyo and has a growing international footprint.

Core Business

Harada Tea specializes in the production and processing of Japanese green tea and related food products. The company integrates traditional techniques with advanced technology to ensure the freshness, flavor, and authenticity of every tea product. Its vertically integrated model covers sourcing from contracted farmers, in-house processing, packaging, and international distribution.

Harada also engages in the manufacture of food products and beverages beyond tea, such as roasted barley drinks, seaweed (nori), shiitake mushrooms, and gift sets designed for premium retail.

Product and Service Offerings

Harada’s product portfolio includes:

• Green Teas

  • Sencha
  • Gyokuro
  • Matcha
  • Fukamushicha

• Roasted Teas

  • Houjicha

• Blended Teas

  • Genmaicha (green tea + roasted brown rice)
  • Yabukita Blend

• Other Beverages

  • Mugicha (barley tea)
  • Instant Japanese Coffee

• Food Items

  • Premium Nori (seaweed)
  • Shiitake Mushrooms
  • Gourmet Gift Sets

Product formats include loose leaf, tea bags, instant powders, and RTD (ready-to-drink) packs. Many products are certified for food safety under Japan's stringent FSSC 22000 and JAS standards.

Specialization and Core USP

Harada’s core specialization lies in its full-spectrum green tea production capabilities, particularly its premium Yabukita Blend and Shizuoka-sourced Sencha. What distinguishes Harada in the global tea market includes:

• Partnerships with over 200 contracted farmers in Shizuoka
• Proprietary steaming and rolling technologies for flavor enhancement
• Use of multi-layer nitrogen flushing packaging for freshness
• First mover in commercializing Fukamushicha (deep-steamed green tea)
• High-speed production line for hygienic, large-scale tea bag manufacturing

These innovations, along with their blending expertise, result in high-quality, flavorful teas optimized for both retail and foodservice.

Financials and Business Scale

Harada Tea Processing Co., Ltd. is a mid-sized enterprise with significant domestic and international revenue:

• Estimated annual revenue (FY2024): ¥8–10 billion (~USD $55–70 million)
• Export revenue contribution: Approx. 18% of total sales
• Domestic distribution: Over 1,500 supermarkets and specialty stores across Japan
• E-commerce: 12% of annual sales through Rakuten, Amazon Japan, and international Shopify platforms
• Production capacity: Over 400 million tea bags annually

Harada also maintains OEM/ODM partnerships with international tea and wellness brands.

Shipment and Export Data

Harada actively exports to North America, Southeast Asia, and Europe:

• Top export destinations: USA, Canada, Singapore, Germany, Australia
• Annual international shipments: Over 5,000 consolidated containers
• Export certifications: FSSC 22000, JAS Organic, EU Organic, USDA Organic (selected SKUs)

In 2023, the company launched its English-language global site, enabling B2B ordering and catalog downloads for wholesale clients.

Target Market

Harada serves:

• Global tea importers and gourmet distributors
• Premium retail stores and department stores
• Foodservice partners (cafés, restaurants, hotels)
• Health-conscious consumers and wellness brands
• Corporate clients for seasonal gift programs

Their target demographic values quality, tradition, health, and authenticity.

Capabilities

• In-house R&D for new blend development and taste innovation
• High-capacity, food-safe production lines in Shimada
• Cold storage and climate-controlled logistics for leaf preservation
• Private label and OEM support for global partners
• Packaging options in English, Japanese, and other languages

Harada has also invested in digital traceability systems, ensuring transparency from field to cup.

Certifications and Compliance

Harada meets multiple international compliance benchmarks:

• FSSC 22000: Global food safety management
• JAS (Japan Agricultural Standards) Organic certification
• HACCP-compliant facilities
• USDA and EU Organic certifications for select teas
• Member of the Japan Tea Industry Association

These credentials bolster its global reputation and facilitate smooth regulatory clearance across export markets.

Customer Testimonials

“The quality and aroma of Harada’s Fukamushicha are second to none. It’s the only tea we use in our restaurant.”
— Michelin-Star Chef, Tokyo

“Our wellness brand needed a matcha supplier with guaranteed traceability and consistency—Harada delivered on all fronts.”
— Co-Founder, Organic Supplement Company, Germany

“A heritage brand that keeps innovating. We love their gift boxes for the holiday season—sells out every year.”
— Retail Buyer, Department Store, Singapore

Major Achievements

• Over 100 years in the Japanese tea industry
• Introduced Yabukita Blend—now one of Japan’s most recognized household teas
• Recipient of the Prime Minister’s Award for Excellence in Food Manufacturing
• Sold over 500 million tea bags in the last five years
• Regular exhibitor at FOODEX Japan and Anuga Germany
• Developed exclusive teas for ANA (All Nippon Airways) in-flight service

Harada Tea Processing Co., Ltd. continues to exemplify the harmony of heritage and modernity—offering global consumers a genuine taste of Japan’s tea culture through superior craftsmanship and innovation.