Exhibiting at Thaifex - Anuga Asia 2025

Oyaizu Seicha International Japanese Tea Co., Ltd., based in Shizuoka, Japan, is a heritage tea manufacturer and exporter specializing in high-quality Japanese green tea and matcha products. Founded with a commitment to traditional cultivation and modern innovation, Oyaizu Seicha has become a cornerstone of the Japanese tea industry, delivering a wide range of teas to global markets while preserving centuries-old tea-making techniques.

Core Business

The core of Oyaizu Seicha’s business is the production, packaging, and export of authentic Japanese teas. With vertically integrated operations spanning from tea cultivation to processing, the company provides both retail-ready products and bulk ingredients for global tea brands and foodservice operators. Their deep focus on Shizuoka-grown tea ensures control over flavor quality, freshness, and sustainable sourcing.

Product and Service Offerings

Oyaizu Seicha’s product range includes:

• Green Tea:

  • Sencha
  • Honyama Sencha
  • Kawane Sencha
  • Deep Steamed Sencha (Fukamushi)

• Matcha:

  • Ceremonial Grade Matcha
  • Culinary Grade Matcha
  • Organic Matcha

• Black Tea:

  • Wakoucha (Japanese Black Tea)

• Roasted Tea:

  • Hojicha

• Tea Powders:

  • Organic Green Tea Powder
  • Instant Matcha Powder

• Tea Bags:

  • Pre-portioned blends for convenience

• Tea Sweets:

  • Matcha-flavored confectioneries
  • Green Tea sweets and chocolates

These offerings are exported in various formats including loose leaf, tea bags, powders, and OEM custom blends.

Specialization and Core USP

Oyaizu Seicha’s core strengths lie in:

• Shizuoka Origin: Sourcing tea leaves from one of Japan’s premier tea-growing regions
• Deep Steamed Processing (Fukamushi): Enhancing tea richness, color, and antioxidant extraction
• Vertical Integration: From leaf selection and steaming to milling and packing
• Matcha Innovation: Offering matcha for both ceremonial and commercial food production
• Ryokucha Cafe Retail Concept: Merging tea culture with modern retail experiences

Financial Performance

Though privately held, Oyaizu Seicha is considered one of the top exporters of Japanese tea. The company’s global reach includes North America, Europe, and Southeast Asia. Estimated annual revenues exceed USD 10 million, bolstered by OEM supply contracts and expanding B2C product lines.

Shipment Records

Oyaizu Seicha products are exported to:

• United States
• Canada
• Germany
• France
• Singapore
• Taiwan

In 2023, trade data indicates the company handled over 180 international shipments, primarily focused on matcha and sencha categories. Culinary-grade matcha for foodservice and manufacturing has become a growing export driver.

Target Market

Oyaizu Seicha targets:

• Retail Distributors and Supermarkets: Offering branded teas and gift sets
• Tea Shops and Cafés: Supplied through their “Ryokucha Cafe” product line
• OEM Partners: Contract blending and bulk matcha supplies
• Foodservice & Confectionery Manufacturers: Matcha and green tea ingredients for ice creams, bakery, and desserts

The company serves both premium niche consumers and volume-driven food industry clients.

Capabilities

The Shizuoka-based factory is equipped with:

• High-precision stone mills for matcha production
• Steaming and drying lines for deep-steamed sencha
• Tea bagging and packaging automation
• Cold storage for freshness preservation
• Quality assurance labs for testing and R&D

This infrastructure supports both artisanal production and industrial-scale export operations.

Certifications and Compliance

Oyaizu Seicha operates under stringent Japanese food safety standards and holds:

• ISO 22000: Food safety management
• JAS Organic Certification
• FSSC 22000: Global food safety standard
• Halal and Kosher Certifications (on select products)

These enable access to regulated markets and sensitive consumer segments worldwide.

Customer Testimonials

Retail partners and tea professionals commend Oyaizu Seicha for the vibrant color, umami richness, and consistent quality of its matcha and sencha products. Ryokucha Cafe’s in-store concepts have also received praise for blending traditional aesthetics with modern beverage applications.

Major Achievements

• Exporting to over 25 countries with custom OEM and private label solutions
• Developed Ryokucha Cafe, a branded concept integrating tea retail and cafe culture
• Recognized as one of the top exporters from Shizuoka’s tea-producing industry
• Published a comprehensive corporate brochure and product guide: Company Profile
• Hosted educational programs and factory tours promoting Japanese tea culture internationally

Oyaizu Seicha International Japanese Tea Co., Ltd. continues to advance the global appreciation for authentic Japanese tea, blending tradition, innovation, and meticulous craftsmanship in every product.