Exhibiting at World Tea Expo 2025

Marumatsu Tea Co., Ltd. is a renowned Japanese tea manufacturer headquartered in Kikugawa, Shizuoka Prefecture, the heartland of Japanese tea production. Established in 1925, the company has nearly a century of expertise in the cultivation, processing, and global distribution of authentic Japanese green teas. Marumatsu is known for its commitment to preserving traditional tea-making methods while integrating modern quality assurance systems and international food safety standards.

Company Overview and Core Business

Marumatsu Tea specializes in producing a broad spectrum of green teas, from common household varieties to premium, specialty-grade selections. The company operates across the entire tea value chain, including leaf selection, roasting, blending, and packaging. With deep roots in the tea culture of Shizuoka—responsible for nearly 40% of Japan’s tea production—Marumatsu sources raw leaves from regional farms and applies advanced steaming and drying techniques to develop its unique flavor profiles.

The company’s operations are segmented into the following:

• Bulk and Retail Tea Sales
• OEM and Private Label Tea Production
• Matcha Manufacturing and Exports
• Domestic Retail through Cafes and Specialty Stores

Marumatsu’s in-house brand, san grams, has gained recognition for offering refined tea experiences, blending tea artistry with contemporary packaging and design sensibilities.

Product Offerings

Marumatsu’s tea catalog covers a wide range of traditional Japanese teas:

• Sencha (Deep and Light Steamed): Fukamushi Sencha, Asamushi Sencha
• Premium Teas: Gyokuro, Kukicha, Konacha
• Roasted and Blended Teas: Hojicha, Karigane Hojicha, Genmaicha, Bancha, Sakura Sencha
• Matcha: Organic Matcha (certified), Culinary Grade Matcha
• OEM/Private Labeling: Custom blends, branded packaging, and B2B white-label solutions

These products are available in multiple formats including loose-leaf, powder, and pyramid tea bags, designed for export and retail sale.

Unique Selling Proposition

Marumatsu's key differentiators lie in their:

• Vertical Integration: Direct sourcing from contracted farms and full in-house production capabilities
• Steaming Expertise: Specializes in Fukamushi-cha (deep-steamed tea) which results in a richer, smoother flavor
• Private Label Service: Offers full-scale OEM support including formulation, packaging, design, and international compliance documentation
• Organic Certification: Provides JAS (Japanese Agricultural Standards) certified organic matcha and teas for global markets

Financial and Operational Insights

Although detailed financials are not publicly disclosed, trade data and export activity indicate consistent operational scale:

• Estimated Annual Production: Over 600 metric tons of tea annually
• Export Volume: Active export relationships with distributors in North America, Southeast Asia, and Europe
• Private Label Clients: Over 80 OEM partners globally
• Distribution Channels: B2B wholesale, online platforms, and direct export to supermarkets and tea houses

Shipment and Export Records

According to Volza and ImportYeti:

• Top Export Destinations: USA, Germany, Canada, Singapore, Australia
• Recent Shipment Records: Over 150 documented international shipments in the past 24 months
• Product HS Code: 0902.30 (Green tea in immediate packings > 3 kg), 0902.10 (Green tea in packages <= 3 kg)

Target Market

Marumatsu serves a diversified customer base including:

• International Tea Retailers
• Organic Grocery Chains
• Foodservice and HoReCa Distributors
• Online Tea Brands
• Specialty Cafés and Matcha Bars

The company has developed customized solutions for both boutique brands and large-scale retail chains.

Capabilities and Manufacturing

• Facilities: Two major processing plants located in Shizuoka with advanced steamers, dryers, and blending lines
• Research & Development: Dedicated team for flavor profiling and innovation in matcha and wellness teas
• Packaging Technology: Pyramid tea bag machines, nitrogen flushing for freshness retention, private label packaging lines
• Cold Chain Logistics: Climate-controlled warehousing and international shipping compliance

Certifications and Compliance

• JAS Organic Certified
• FSSC 22000 (Food Safety System Certification)
• ISO 22000 Compliant
• HACCP Implementation across all processing facilities

These certifications ensure that Marumatsu’s teas meet stringent global food safety and organic standards.

Testimonials and Reputation

“The Fukamushi Sencha from Marumatsu has been a game changer for our premium tea line. The aroma and color are unmatched.”
— Head Buyer, European Tea Importer (source: B2B partner testimonial)

“As an OEM partner, we’ve relied on Marumatsu for over 5 years. Their consistency and ability to customize blends have made them a vital part of our supply chain.”
— Managing Director, U.S. Organic Beverage Brand

Major Achievements

• Launch of “san grams” tea café and concept store in Kikugawa promoting tea culture and direct-to-consumer sales
• Export Expansion into Southeast Asia and North America (2019–2023)
• OEM Supplier to Award-Winning Matcha Brands in Europe
• Featured at FOODEX Japan and International Tea Expos

Marumatsu Tea Co., Ltd. continues to uphold the tradition of Japanese tea excellence, while innovating for the demands of modern international markets through sustainable practices and unmatched quality.