Exhibiting at Asia Fruit Logistica 2025

AVANZA Ltd is New Zealand’s premier avocado export brand, dedicated to delivering high-quality avocados to discerning consumers across Asia and North America. Managed by AVOCO—a strategic partnership between Southern Produce and Primor Produce—AVANZA is responsible for marketing a substantial share of New Zealand’s avocado exports under a unified brand that emphasizes premium quality, consistency, and innovation.

Company Overview

Established to streamline the global marketing of New Zealand-grown avocados, AVANZA has become a recognized brand synonymous with high standards, traceability, and avocado excellence. Operating out of Auckland, the company provides its growers with access to international markets while offering buyers premium avocados with full supply chain integrity.

AVANZA’s operational strength lies in its collaborative export model, data-backed crop forecasting, and commitment to post-harvest innovation. The company acts as a global interface between New Zealand avocado growers and major retailers, wholesalers, and distributors in export markets.

Industry Background

• Parent Entity: AVOCO (Alliance of Southern Produce & Primor Produce)
• Market Share: Represents approximately 65% of New Zealand’s avocado exports
• Annual Export Volume: Approx. 2 million trays (5.5+ million kg) in peak seasons
• Export Season: September to January (Northern Hemisphere markets)

Export Markets

AVANZA exports avocados primarily to high-value markets including:

• Asia: Japan, Singapore, South Korea, Hong Kong, Thailand, Malaysia, India
• North America: United States (selected regions), Canada
• Emerging Markets: Initial trial programs in Vietnam and UAE

These markets are serviced through a network of importers and distributors who support in-market marketing, merchandising, and consumer education.

Product Overview

AVANZA Avocados

• Variety: Predominantly Hass avocados
• Grades: Export-standard fruit, size-calibrated, with low incidence of defects
• Certifications:
  • NZGAP-certified growers
  • GlobalG.A.P. compliance
  • Export Phytosanitary Certification (MPI)
• Packaging Options: 5.5 kg trays, ripened and ready-to-eat options on request
• Ripening Programs: Supported by cold chain compliance and in-market ripening protocols

Branding & Marketing

AVANZA executes targeted marketing programs in each market:

• Brand Identity: “AVANZA – Premium Avocados from New Zealand”
• FernMark Certification: Licensed to carry New Zealand’s official country-of-origin mark
• Retail Campaigns:
  • In-store demos and tastings
  • Point-of-sale (POS) materials and shelf talkers
  • B2B distributor toolkits and promotional co-investment
• Consumer Engagement:
  • Social media campaigns (@avocadoavanza on Instagram)
  • Nutrition and recipe education
  • Collaborations with chefs and wellness influencers

Supply Chain and Quality Assurance

• Grower Network: Over 600 certified growers across Northland and the Bay of Plenty
• Harvesting Standards: Dry matter maturity testing, size standards, and strict harvesting windows
• Post-Harvest Handling:
  • Packhouses use advanced sorting and grading equipment
  • Cold chain monitoring throughout distribution
  • Real-time quality tracking via supply chain data platform

Strategic Advantages

• Seasonal Counterbalance: NZ’s Southern Hemisphere harvest allows AVANZA to supply during North Asia’s off-season (Sep–Jan)
• Sustainability Practices:
  • Sustainable orchard practices encouraged through grower education
  • Minimal use of synthetic inputs and efficient irrigation
• Innovation:
  • Trials underway for robotic harvesting and AI maturity indexing
  • Participation in MPI and NZ Avocado R&D initiatives

Certifications and Compliance

• FernMark Licensee – Endorsed as an official exporter of premium New Zealand products
• NZGAP and GlobalG.A.P. Certified
• MPI Export Accreditation
• Food Safety Plans and Cold Chain Verified

Key Achievements

• Achieved consistent year-on-year volume growth in Japan and Singapore since 2015
• Opened market access to India in 2021 with successful trial shipments
• Ranked among the top 3 avocado exporters from the Southern Hemisphere into Asia (by volume and retail shelf space)
• Led a category awareness campaign in Singapore, increasing avocado category sales by 32% year-on-year (2022)

Leadership & Collaboration

AVANZA operates through the commercial and operational expertise of its founding companies:

• Southern Produce Ltd – Specialist in supply chain management and grower services
• Primor Produce Ltd – Export and marketing specialists with global retail relationships

Together, they form AVOCO, one of the largest horticulture marketing alliances in New Zealand.

Summary

AVANZA Ltd represents the pinnacle of New Zealand’s avocado export capability. With a sharp focus on quality, market development, and strategic brand positioning, AVANZA offers buyers a consistent, trusted source of premium Hass avocados. Through innovation, strong grower partnerships, and deep market insight, AVANZA continues to elevate New Zealand’s global reputation as a world-class producer of avocados.