Exhibiting at Thaifex - Anuga Asia 2025

Awesome Products Co., Ltd. is a dynamic food and beverage exporter based in Ho Chi Minh City, Vietnam, recognized globally through its flagship brand, Mr. Viet. The company specializes in premium Vietnamese coffee, teas, confectionery, and other fast-moving consumer goods (FMCGs). With a robust presence in international markets and a strong commitment to authentic Vietnamese taste, Awesome Products Co., Ltd. has positioned itself as a premier supplier for gourmet retailers, private label clients, and hospitality partners worldwide.

Company Overview

• Company Name: Awesome Products Co., Ltd.
• Headquarters: Ho Chi Minh City, Vietnam
• Contact Person: Nguyễn Thị Lai
• Phone Numbers: +84 983 144 010, +84 869 191 068
• Email: info@senseasia.net
• Website: www.mrviet.net
• Logo:

Company Type

• FMCG Distributor
• Food & Beverage Exporter
• Private Label Manufacturer

Product Portfolio

Awesome Products Co., Ltd. delivers a diverse catalog of food and beverage products under both branded and private-label formats. All offerings are developed with a focus on sustainability, local sourcing, and authentic Vietnamese flavor profiles.

1. Coffee

• Vietnamese Traditional Coffee (Robusta, Arabica, and blends)
• Instant Coffee (2-in-1, 3-in-1 varieties)
• Drip Coffee Bags and Ground Coffee
• Exported in consumer packs and HoReCa volumes

2. Tea

• Green Tea
• Black Tea
• Herbal Infusions (lemongrass, ginger, pandan)
• Fruit Tea blends
• Hand-picked loose-leaf teas from Vietnamese highlands

3. Beverages

• Instant Hot Beverages (cocoa-based, matcha)
• Milk Substitute Drinks (coconut, almond, and soy beverages)

4. Confectionery

• Artisan Chocolate and Gourmet Bars
• Sweet Snacks
• Fruit-infused candies

5. Dried Fruits

• Naturally Dried Tropical Fruits including mango, pineapple, banana, and jackfruit
• No-added-sugar varieties for health-conscious consumers

6. Dairy Products

• Milk powder
• Condensed milk for Vietnamese coffee preparations

7. Other FMCGs

• Custom consumer goods based on retail requirements

Product Visuals

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Brand: Mr. Viet

Mr. Viet is the global face of Awesome Products Co., Ltd., recognized for its iconic illustrated Vietnamese character and storytelling approach to coffee and tea culture.

• Launched in 2016
• Distributed in over 20 countries including:
  • Russia
  • Germany
  • France
  • South Korea
  • Japan
• Brand values: Tradition, Flavor, and Friendly Global Appeal

Manufacturing & Capabilities

• Production Model: OEM, private label, and branded lines
• Factory Location: Near Ho Chi Minh City with HACCP and ISO-compliant facilities
• Packaging: Multilingual formats, retail-ready designs, food service bulk options
• Certifications:
  • HACCP
  • ISO 22000
  • Halal (for selected products)
  • FDA (U.S. export registration)

Export Strategy

• Distribution Partners: Importers, retailers, coffee chains, gourmet boutiques
• Sales Channels:
  • Modern trade and supermarkets
  • E-commerce and DTC (Direct-to-Consumer)
  • International trade fairs including SIAL, Anuga, and Gulfood

Customization & Private Label Services

Awesome Products offers custom formulation, design, and packaging services for retail and foodservice buyers looking to develop their own lines of coffee, tea, and confections.

• Capabilities:
  • Small MOQs for startup brands
  • Creative team support for label design
  • Flexible formats: sachets, drip bags, pouches, tins

Strategic Focus & Growth

• Scaling presence in European Union and Middle East
• Developing plant-based beverage lines to address health trends
• Expanding organic certified product range for specialty retailers

Summary

Awesome Products Co., Ltd. is redefining the global image of Vietnamese F&B through its strong brand, Mr. Viet, and its broad export-oriented product portfolio. With premium Vietnamese coffee and tea at its core, the company delivers heritage-rich, modernized consumer goods supported by global certifications, OEM versatility, and deep market insights. Awesome Products continues to build trusted partnerships across continents, bringing the authentic flavors of Vietnam to the global table.