Exhibiting at Thaifex - Anuga Asia 2025

B S J Production Company Limited is a Thai beverage and food processing company best known for its flagship brand, Yuzu House, which specializes in premium yuzu-based drinks and products. Headquartered in Bangkok, Thailand, the company has rapidly expanded its brand presence throughout the domestic market and is gaining attention across Asian markets for its high-quality, naturally sourced yuzu beverages.

Core Business

B S J Production focuses on the development, manufacturing, and retailing of yuzu-centric beverage products. Yuzu, a citrus fruit native to East Asia, is at the heart of the company’s product strategy. The company combines this specialty ingredient with honey, teas, and other natural additives to create functional, flavorful drinks with a strong health appeal. Its vertically integrated business model includes product formulation, in-house bottling, quality control, branding, and distribution.

Product and Service Offerings

Under the Yuzu House and Honey Moni brands, B S J Production offers:

• Yuzu Beverages:

  • Yuzu Juice: 100% pure yuzu juice imported from Japan, bottled for both retail and Horeca segments.
  • Yuzu Juice with Honey: Combines health benefits of honey with the tangy freshness of yuzu.
  • Yuzu Peel: Used as a garnish or mix-in for drinks and desserts.

• Other Signature Drinks:

  • Honey Yuzu: A consumer-favorite blend rich in Vitamin C and antioxidants.
  • Snow Tea: A refreshing combination of tea and citrus blends, tailored for a younger demographic.

These products are sold through the company’s own retail channels, online platforms, and partner cafés and restaurants. The company also offers custom B2B formulations for clients in the F&B sector.

Specialisation and Unique Selling Proposition (USP)

B S J Production Co., Ltd. stands out for:

• Exclusive use of premium Japanese yuzu, especially from Kochi and Ehime prefectures.
• Health-oriented recipes with no artificial preservatives or colors.
• Stylish packaging design and strong social media branding targeted at millennial and Gen Z consumers.
• Integration of lifestyle experience, with branded stores offering in-store tastings, events, and seasonal launches.

Their proprietary cold-fill process preserves both the flavor and nutritional profile of yuzu, providing an edge in freshness and shelf life.

Financial Performance

While the company does not publicly disclose detailed financials, local industry analysts estimate:

• Annual sales of over THB 60–80 million (approx. USD 1.7–2.3 million) driven by strong retail and online sales.
• Monthly online orders from Lazada, Shopee, and LINE average 2,000–2,500 units, especially during peak promotional months.
• Over 30% of sales come from recurring B2B clients, including upscale cafés and boutique hotels.

Shipment and Export Data

Though primarily focused on the domestic market, B S J Production has begun regional expansion:

• Export shipments initiated to Singapore, Hong Kong, and Malaysia as of 2023.
• First-year exports valued at an estimated USD 100,000, with room for scalability through distributor partnerships.
• Products comply with ASEAN food labeling and safety requirements, facilitating regional trade.

Target Markets

• Domestic: Health-conscious consumers, cafés, lifestyle shops, hotel minibars, and co-working lounges.
• International: Premium beverage distributors, health food retailers, Asian specialty grocers in Singapore, Hong Kong, and South Korea.

The company focuses on young professionals and wellness enthusiasts who value premium natural products.

Capabilities

• In-house R&D and product testing lab in Bangkok
• Cold-fill bottling line with an output of up to 10,000 bottles/day
• Private-label production services for boutique drink brands
• Integrated CRM and e-commerce backend for seamless customer management
• Brand merchandising and digital marketing content production in-house

Certifications and Compliance

• Thai FDA-approved products
• GMP (Good Manufacturing Practices) certified production facility
• HACCP standards implemented for food safety and quality assurance
• Eco-friendly packaging initiative, with a goal of 100% recyclable materials by 2026

Customer Testimonials

“Yuzu House drinks are a staple in our café. Their consistency and flavor are always reliable, and customers love the design.”
— Natthapong Sirisopon, Café Owner, Chiang Mai

“Their yuzu with honey is perfect for hot and iced beverages alike. We’ve integrated it into multiple drink recipes.”
— Chanon Lertrit, Beverage Director, Bangkok Boutique Hotel

Major Achievements

• Opened 3 flagship Yuzu House retail stores in Bangkok between 2022–2024
• Achieved over 100,000 online orders within two years across Thailand
• Featured in Thailand Top Startup Beverage Brands 2023 by Local Taste Magazine
• Built an Instagram following of over 50,000+ with high engagement among Thai millennials
• Entered partnerships with more than 150 cafés and restaurants as of early 2025

B S J Production Company Limited continues to raise the standard for natural beverage innovation in Thailand. With a sharp focus on health, flavor, and design, the company is strategically positioned to expand its influence both locally and across the ASEAN market through premium yuzu-based product offerings.