Backshop Asia Pte Ltd is a premium frozen bakery manufacturer and exporter based in Singapore, delivering high-quality German-style bakery products to the Asia-Pacific region and beyond. With a strong heritage rooted in European baking traditions and a growing reputation in foodservice and retail channels, the company specializes in stone oven bread rolls, pretzels, cakes, and pastries that combine authenticity with modern convenience.
Company History and Background
Founded as the Asia-Pacific branch of the renowned Backshop GmbH (Germany), Backshop Asia Pte Ltd began operations in Singapore to cater to the rising demand for authentic European bakery products across Asia. With state-of-the-art cold chain capabilities and close alignment with traditional German baking techniques, the company has successfully localized premium European breads and desserts for the Asian palate.
Backshop Asia is led by regional head Muhammad Shaqeez and supported by Jochen Stadler, a master baker whose vision drives the “Backshop powered by Jochen” product range.
Core Business
Backshop Asia operates as a manufacturer, distributor, and private label partner, offering a comprehensive range of frozen baked goods designed for:
- Foodservice providers (hotels, restaurants, cafes)
- Supermarket and convenience retail chains
- Airline catering companies
- Distributors of frozen and specialty foods
Product and Service Offerings
Frozen Bread Rolls
- Stone Oven Kaiser Roll
- Multigrain Triangle
- Mini Kaiser Roll
- Ciabatta, Rye, Country Rolls (halal variants available)
Frozen Cakes & Desserts
- Chocolate Fudge Premium
- Cheesecake Apple Crumble
- Brownie Salted Caramel
Pastries
- Mini Butter Croissant Mix
- Mini Cream Puff
- Jelly Doughnut Multifruit
Lye Bakery (German-Style)
- Pretzel with Pretzel Salt
- Pretzel Stick with Cut
- Lye Spelt Roll
Halal Bakery Line
Certified halal variants including:
- Baker’s Roll
- Mini Ciabatta
- Rye and Country Rolls
Backshop Powered by Jochen (Artisan Range)
- Sylter and Mini Sylter Olive
- Ciabatta Olive
These products are delivered frozen and ready-to-bake, ensuring freshly baked taste on demand without requiring in-house baking expertise.
Specialization and Unique Selling Proposition (USP)
Backshop Asia’s key strengths include:
- Authentic German baking techniques using European raw materials
- Flash-freezing and cold chain logistics preserving product quality
- Wide halal-certified bakery range suitable for Muslim-majority markets
- Custom OEM options for brands seeking premium frozen bakery SKUs
- Ready-to-bake convenience without compromising artisanal quality
Their blend of old-world European craftsmanship and modern logistics technology gives them a competitive edge in the premium bakery segment.
Financials
While specific revenue figures are undisclosed, Backshop Asia services a broad clientele across the foodservice and HORECA sectors in:
- Singapore, Malaysia, Indonesia, Thailand, Vietnam
- Expansion into Middle Eastern markets and airline catering verticals
Estimated industry reports suggest:
- Annual Revenue Range: $4–6 million USD (2023 est.)
- Growth Rate: 20% YoY over the last 3 years
- OEM Partner Count: 10+ across Asia
International Shipment Records
As a regional hub, Backshop Asia supports regular outbound shipments of frozen bakery goods:
- Cold Chain Logistics: Fully equipped frozen warehouse and refrigerated delivery fleet
- Distribution Partners: Present in over 7 countries in Asia
- Average Monthly Outbound Volume: 35–50 tons of frozen products
- Export-ready Documentation: Includes halal, HACCP, and country-specific compliance certs
Target Market
- Upscale hotel and resort chains
- Airline and travel catering companies
- Cafes, bistros, and specialty bakeries
- Supermarket chains with in-store bake-off capabilities
- Halal distributors and ethnic grocers
Their portfolio is tailored for customers who prioritize taste, convenience, and compliance with strict food standards.
Capabilities
- OEM and Private Label Production
- Recipe Customization and Product Innovation
- Frozen product warehousing and distribution hub in Singapore
- Quick-delivery to Asia-Pacific region
Production facilities align with international standards and offer scalability for high-volume needs.
Certifications and Compliance
Backshop Asia maintains:
- GMP (Good Manufacturing Practice) certification
- HACCP (Hazard Analysis and Critical Control Point) compliance
- Halal Certification for a wide product range
- EU standards compliance via original German formulations
Their adherence to global standards allows them to serve both retail and institutional clients with stringent import regulations.
Customer Testimonials
“We serve Backshop’s pretzels and rolls at our international hotel properties. The quality is consistent and the taste is genuinely European.”
— Executive Chef, Luxury Hotel Chain (Singapore)
“Our café uses their brownie and cheesecake selections. They’ve elevated our dessert menu without needing a pastry chef.”
— Café Owner, Jakarta
Major Achievements
- Developed “Backshop powered by Jochen” line to merge artisanal German baking with Asian flavors
- Halal line launched in 2022, now accounting for 35% of exports
- Introduced pre-baked frozen solutions for flight kitchens and cruise caterers
- Exhibitor at THAIFEX, FHA Singapore, and SIAL Interfood Jakarta
- Partnered with logistics providers for doorstep frozen delivery across ASEAN
Backshop Asia Pte Ltd has successfully brought the tradition and flavor of European bakery culture to the Asia-Pacific region, making them a preferred supplier for premium, ready-to-bake frozen breads and desserts in the global marketplace.
