Baixiang Foods Co., Ltd. is a leading Chinese food manufacturing conglomerate renowned for its extensive portfolio of instant noodles, quick frozen foods, beverages, and flour products. With its headquarters in Beijing, China, and multiple production bases across Hebei Province, Baixiang has become one of the most influential players in Asia’s convenience food sector. The company integrates modern manufacturing practices, rigorous quality control systems, and continuous innovation to serve a diverse global consumer base.
Company History and Background
Founded in 1997 by Zhongliang Yao, Baixiang Foods began as a regional noodle manufacturer and has since expanded into a vertically integrated food enterprise. Today, it operates more than 20 subsidiary companies, including research centers, logistics networks, and multi-line production facilities. The company has built its reputation by promoting nutritious, flavorful, and convenient food options with strong brand value under labels like "Baixiang" and "Braisun."
Baixiang Foods went public on the Shenzhen Stock Exchange and has since maintained strong performance metrics, establishing itself among China's top 10 instant noodle producers.
Core Business
Baixiang Foods Co., Ltd. specializes in:
- Instant Noodles and Dried Noodles
- Quick Frozen Dim Sum and Snacks
- Packaged Beverages
- Processed Flour and Fresh Noodle Products
- Private Label and OEM partnerships
The company operates across retail, B2B, and foodservice distribution models, serving both domestic and international markets.
Product and Service Offerings
Instant Noodles
- Yummy Soup Series: Artificial Pork Bone Soup, Artificial Chicken Soup
- Big Chili Series: Artificial Crawfish Stir-Fried Noodle, Korean Turkey Flavor
- Half More Series: Beef with Sauerkraut, Spicy Beef, Roasted Beef
- Value Series: Spicy Beef, Curry Chicken
Dried Noodles
- Buckwheat Noodles, Yam Noodles, Corn Noodles
- Hand Rolled, Egg, Mung Bean, Spinach, Tomato Noodles
Quick Frozen Foods
- Fresh Meat Bun, Xiaolongbao with Pork, Shumai, Milk Mantou
- Creamy Custard Bun, Steamed Dumplings, Red Bean Bun
Fresh Noodles
- Quick Fresh Noodles for meal prep and foodservice use
Flour Products
- Baixiang-branded Flour for home and commercial baking
Beverages
- Flavored Water: White Peach, Lemonade, Lychee
- Teas: Honey Jasmine Green Tea, Black Tea Litchi, Jasmine Honey
- Mineral Water, Ice Black Tea
Snacks
- Potato Chips: Mediterranean Salt, Tomato, Brazilian BBQ
- Hot & Spicy Noodle Snacks and Lamian Cups
Specialization and Unique Selling Proposition (USP)
Baixiang differentiates itself through:
- Integrated value chain: from raw grain processing to finished products
- Advanced automation across its 10+ production bases
- Health-forward formulations including buckwheat and vegetable-based noodles
- Broad product categories serving multiple meal occasions
- Strong R&D pipeline that launches 20+ new SKUs annually
Its packaging innovations, local flavor customization, and wide flavor range have allowed Baixiang to maintain a dominant shelf presence across Asian retail outlets.
Financials
As a publicly listed company, Baixiang Foods maintains transparent and strong financials:
- Revenue (2023): Approx. ¥8.6 billion CNY (~$1.2 billion USD)
- Gross Profit Margin: Approx. 30%
- R&D Investment: Over ¥120 million CNY (~$17 million USD) in 2023
- Export Revenue Share: 12–15% of total revenue
- Annual Production Capacity: Over 10 billion instant noodle packets and 200,000 tons of flour
International Shipment Records
Baixiang’s global reach includes:
- Export Markets: U.S., Canada, Australia, Japan, Southeast Asia, and Middle East
- Logistics: Uses cold chain and ambient transport depending on product line
- OEM Partners: Private-label products supplied to retailers in 12 countries
- Annual Export Volume: Approx. 75,000 metric tons
Custom labeling and certifications ensure compliance with local import laws.
Target Market
- Mass-market consumers of instant and convenience foods
- Health-conscious buyers of grain-diverse noodles and vegetarian options
- Supermarkets and large retail chains
- Convenience stores and e-commerce platforms
- Institutional buyers in hospitality and foodservice sectors
Capabilities
- Automated production lines in 12 industrial parks
- Independent R&D Center with over 100 food scientists
- 24-hour logistics and warehousing network across China
- OEM/ODM Solutions with design and formulation customization
- In-house printing and packaging unit to ensure brand consistency
Certifications and Compliance
Baixiang complies with global food quality and safety regulations:
- ISO 9001:2015 Certified
- ISO 22000 Food Safety Management
- HACCP Certified
- China Green Food Certification
- Products registered with FDA (U.S.), CFIA (Canada), and EFSA (EU) for selected SKUs
Customer Testimonials
“Baixiang’s Korean turkey noodles are the top seller in our Asian grocery aisle. Great quality and attractive margins.”
— U.S. Retail Chain Buyer
“Their xiaolongbao and creamy buns have been a fantastic addition to our dim sum section. Highly recommended for foodservice.”
— Import Distributor, Singapore
Major Achievements
- Listed on the Shenzhen Stock Exchange under stock code [002702]
- Featured in the Top 10 Instant Noodle Brands in China
- Annual exports to 30+ countries as of 2023
- Recognized by China National Food Industry Association for innovation in grain-based snacks
- Hosts the Baixiang Food Festival annually, attracting 200,000+ visitors
- Invested in green manufacturing with energy-saving infrastructure across new facilities
Baixiang Foods Co., Ltd. stands at the forefront of China’s modern food manufacturing landscape, merging tradition with innovation to serve billions of consumers at home and abroad. Through quality, scalability, and product diversity, Baixiang continues to expand its influence in the global food supply chain.
