Taveephol Product Co., Ltd., headquartered in Bangkok, Thailand, is a prominent beverage manufacturer and exporter known for its diverse portfolio of health-oriented, functional, and culturally-inspired drinks. With a legacy spanning over three decades, the company has established itself as a leading innovator in Thailand’s beverage industry, leveraging both traditional flavors and modern wellness trends.
Core Business and Product Portfolio
Taveephol's operations are centered on the development, manufacturing, and global distribution of an extensive range of beverages under its flagship and sub-brands:
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Fruit Juices:
- Kato Nata De Coco: Juices with chewy nata de coco bits.
- Kato Zero Sugar Series: Sweetened with alternative natural sweeteners.
- Kato Pina Colada: Tropical blend of pineapple and coconut.
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Yogurt Drinks:
- Kukuru Yogurt Drink: Fermented dairy beverages with fruit flavors, designed for digestive health.
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Herbal and Functional Teas:
- Herbi Tea: Tamarind black tea and other herbal infusions.
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Functional Beverages:
- VEMAN: A specialized drink line for women, with the “Black” and “Pink” formulas for different health needs.
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Asian Traditional Drinks:
- Kool Kool Fresh: Coconut water, roselle juice, butterfly pea with lemon, and more.
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Carbonated Beverages:
- Kato Soda Series: Including flavors like White Champagne, Lychee, and Watermelon.
These products are manufactured for both direct consumer sales and OEM/private label clients globally.
Specialization and Unique Selling Proposition (USP)
Taveephol’s USP is rooted in its ability to merge traditional Thai ingredients and flavors with modern health and wellness demands. The company differentiates itself with:
- Use of natural ingredients and traditional herbs in functional beverages.
- Pioneering sugar-free and low-calorie options without compromising taste.
- Expansive R&D dedicated to women’s health and digestive wellness drinks.
Their drinks are HALAL-certified, suitable for international markets with dietary compliance requirements.
Financial and Market Performance
While private financial data is not publicly disclosed, the following performance indicators are notable:
- Export operations extend to over 20 countries, including key markets in the Middle East, Asia-Pacific, and North America.
- Products like Kato Nata De Coco and Herbi Tea have been distributed in major supermarket chains and Asian grocery outlets globally.
- The company maintains a robust OEM business, with private-label manufacturing for foreign beverage brands.
Participation in global trade fairs such as THAIFEX, Gulfood, and SIAL confirms Taveephol’s international positioning.
International Trade and Shipment Activity
Taveephol's export footprint is significant, supported by:
- Efficient packaging formats optimized for international shipping.
- HALAL and FDA registration facilitating market entry into GCC countries and the United States.
- Active exports of Kato and Kool Kool Fresh products into Middle East, China, Japan, and Australia.
The company also has partnerships with overseas distributors and retailers that cater to both health and ethnic food sectors.
Target Market
Taveephol’s products are tailored for a wide demographic:
- Health-conscious consumers seeking sugar-free and herbal drinks.
- Youth and women interested in functional beverages for beauty and wellness.
- Cultural and ethnic markets seeking authentic Thai drinks.
- Retailers and importers looking for reliable OEM and private label beverages.
Capabilities
Taveephol maintains state-of-the-art manufacturing and logistics facilities:
- Automated bottling and packaging lines for high-volume production.
- R&D labs focusing on taste innovation, health functionality, and international formulation standards.
- Full-service OEM capabilities for branding, formulation, and international compliance.
Certifications and Compliance
The company is committed to strict quality assurance and holds multiple certifications:
- HALAL Certification (recognized by JAKIM and international bodies)
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- FDA Registered for select product lines
These certifications support the company's export readiness and brand credibility worldwide.
Customer Testimonials
Distributors and retail customers frequently commend Taveephol for:
- Product originality combining traditional Thai tastes with modern formats.
- Excellent packaging and presentation suitable for international retail.
- Consistent supply, quality, and support for private label operations.
Online reviews on social media reflect high satisfaction with the taste and refreshing quality of drinks like Kato Lychee Soda and Kukuru Yogurt.
Major Achievements
- Developed over 60 SKUs across 6 beverage categories.
- Recognized as a leading Thai beverage exporter by the Thai Department of International Trade Promotion.
- Featured in regional beverage showcases and global trade expos.
- Launched VEMAN, one of Thailand's first functional drink lines targeted specifically at women.
Taveephol Product Co., Ltd. continues to redefine beverage innovation by harmonizing heritage with health. With its diverse product lineup, advanced manufacturing capabilities, and global certifications, the company stands at the forefront of Thailand’s beverage exports.
