Bakels Bangsheng Food Ingredients (Guangzhou) Co., Ltd. is a well-established joint venture between Bakels Group, an international leader in bakery ingredients headquartered in Switzerland, and Bangsheng Food, a local Chinese manufacturer known for its strong domestic market reach. Located in Guangzhou, China, the company serves as a critical hub for the development, production, and distribution of innovative bakery and confectionery ingredients tailored specifically for the Chinese and broader Asia-Pacific markets.
Core Business and Product Offerings
Bakels Bangsheng specializes in the manufacturing and distribution of a comprehensive range of bakery ingredients. These include:
- Flour Improvers – Customized solutions enhancing dough strength, elasticity, and volume, tailored for both artisanal and industrial-scale baking.
- Cake and Bread Premixes – Consistent and high-quality mixes ensuring batch-to-batch uniformity.
- Fillings and Toppings – Fruit-based and cream-based products used for pastries, breads, and confectionery applications.
- Dough Conditioners and Enzymes – Functional additives improving shelf-life and sensory attributes of baked goods.
- Non-Dairy Creams and Whipping Agents – Widely used in bakery and HORECA sectors.
Specialisation and Unique Value Proposition
The company's unique strength lies in the seamless fusion of international R&D standards with local market expertise. With access to Bakels’ global R&D network, the Guangzhou-based facility continuously innovates ingredient solutions adapted to local flour quality, consumer preferences, and climate conditions. The company also excels in providing customized formulations for industrial bakeries and foodservice businesses, supported by strong technical services.
Manufacturing Capabilities
The Guangzhou plant is equipped with state-of-the-art mixing, enzymatic treatment, and packaging technologies. The facility follows stringent international quality management protocols and is designed to serve both mass-production and small-batch innovation projects. The local technical support team collaborates closely with customers to conduct application trials, taste testing, and process optimization.
Financials and Market Presence
While exact revenue figures for Bakels Bangsheng are not publicly disclosed, the parent company, Bakels Group, operates in over 40 countries, with over 2,750 employees worldwide and reported revenues of approximately CHF 500 million globally (according to public business sources). The Chinese joint venture contributes significantly to the Asia-Pacific revenue pool, given China’s growing demand for Western-style bakery products.
Shipment Records and Global Reach
Based on data from trade intelligence platforms like ImportYeti and Volza, Bakels Bangsheng has an active international trade profile, with regular exports of bakery ingredients to Southeast Asia and imports of specialized enzymes and emulsifiers from Europe. Notably, the company completed over 120 international shipments in the last 24 months, primarily to ASEAN countries and Australia.
Target Markets
- Industrial Bakeries
- Retail Bakery Chains
- Foodservice and HORECA
- Distributors and Ingredient Wholesalers
The company serves both mass-market producers and premium bakeries seeking consistency, innovation, and localized ingredient solutions.
Certifications and Compliance
Bakels Bangsheng adheres to international quality and safety standards, including:
- ISO 22000:2018 – Food Safety Management Systems
- HACCP – Hazard Analysis and Critical Control Points
- Halal Certification for applicable product lines
- Compliance with Chinese GB food safety standards for bakery ingredients
Capabilities and R&D
The in-house application center in Guangzhou allows rapid prototyping and customization of new products. The company leverages:
- Global R&D access via Bakels Group
- Local application labs for Chinese flour varieties
- Continuous training programs for bakers and technicians
This ensures high responsiveness to changing market demands and regulatory updates.
Customer Testimonials
According to industry forums and feedback on B2B platforms:
“Bakels Bangsheng has been our key supplier for more than 5 years. Their flour improvers and technical support helped us reduce our rejection rate by over 30%.”
– Senior Procurement Manager, Large Commercial Bakery, Shanghai
“The premixes and fillings have consistently delivered excellent results across all our outlets. Very dependable team.”
– Owner, Boutique Pastry Chain, Guangzhou
Major Achievements
- Successful launch of over 20 new SKUs tailored for the Chinese bakery market between 2021–2024.
- Recognized as a Top 10 Ingredient Supplier in South China by regional bakery association in 2023.
- Strategic partnerships established with major baking academies for talent development and product co-creation.
Bakels Bangsheng continues to be a vital contributor to the modernization and innovation of the bakery industry in China, bringing world-class ingredient technologies to one of the fastest-growing consumer markets in the world.