Bangsue Chia Meng Rice Mill Co., Ltd. is one of Thailand’s leading rice milling and export companies, specializing in premium-quality Thai rice products for global markets. Headquartered in Nonthaburi, Thailand, the company is renowned for its flagship brand Golden Phoenix, which has become synonymous with superior-grade jasmine rice across Asia, the Americas, and the Middle East.
Company Overview
Founded with a mission to deliver Thai rice excellence to the world, Bangsue Chia Meng Rice Mill Co., Ltd. (BSCM) has grown to become a vertically integrated rice processor and exporter. Under the leadership of Ms. Vasana Manathanya, the company combines traditional Thai agricultural heritage with modern processing technologies and rigorous international standards.
Its operations span rice procurement, milling, polishing, quality control, packaging, and logistics. BSCM is a regular contributor to Thailand’s rice export revenues and a key player in promoting Thai Hom Mali rice in global markets.
Core Business and Products
BSCM offers a comprehensive portfolio of rice products tailored for retail, foodservice, and OEM clients around the world. Its major product lines include:
1. Premium Fragrant and Jasmine Rice
- Thai Hom Mali Rice – Flagship product with Geographical Indication (GI) certification
- Brown Jasmine Rice – Whole grain variety with high nutritional content
- Mixed Brown Jasmine Rice – A blend of brown rice varieties for enhanced taste and fiber
2. Specialty and Functional Rice
- Red Cargo Rice
- Germinated Red Cargo Rice
- Germinated Brown Jasmine Rice
- Germinated Black Cargo Rice
These varieties are prized for their high antioxidant levels, fiber, and suitability for health-conscious consumers.
3. Glutinous and White Rice
- White Glutinous Rice – Ideal for desserts and traditional dishes
- Black Glutinous Rice
- Thai White Rice
- Thai Hom Mali Broken Rice – Used in porridge and processing applications
All products are available in retail packs, foodservice packaging, and bulk containers.
Brands
BSCM markets its products under the flagship brand:
- Golden Phoenix – Known for premium-grade Thai Hom Mali rice, with global brand presence in over 30 countries
The brand is supported by aggressive marketing, social media outreach, and consistent participation in international food expos.
Specialization and USP
BSCM’s unique strengths lie in:
- GI-certified Thai Hom Mali rice, ensuring authenticity and traceability
- OEM and private label expertise, with multi-language packaging and branding
- Health-oriented product development, such as germinated and colored rice
- High-capacity automated rice mills using state-of-the-art polishing, sorting, and vacuum packing lines
Their commitment to innovation and consistency has made Golden Phoenix a household name in key markets.
Financial and Operational Strength
BSCM is a large-scale rice miller with extensive operational capacity:
- Annual Milling Capacity: Estimated 150,000–200,000 metric tons
- Export Volume: 80,000–100,000 metric tons/year across all product lines
- Facilities: Fully automated rice milling plants with in-house laboratory
- Employees: 300–500 personnel including production, QC, logistics, and export teams
The company is well-capitalized and maintains long-term contracts with growers and buyers.
Export and Shipment Records
BSCM is a major contributor to Thailand’s rice exports:
- Primary Markets: United States, Canada, China, Singapore, Australia, UAE, and the UK
- Certifications for Export: Meets USDA, FDA, EU food safety, and Halal standards
- Export Formats: 1kg–20kg retail packs, 25kg–50kg foodservice sacks, and 1-ton bulk shipments
- Trade Performance: Hundreds of TEUs exported annually with consistent logistics handling
The company partners with both retail chains and importers to deliver timely and certified rice products.
Target Market
Bangsue Chia Meng Rice Mill serves a broad spectrum of customers:
- Retail distributors and supermarkets
- HORECA (Hotels, Restaurants, Catering) providers
- Importers of ethnic and specialty rice
- Health food brands and wellness retailers
- Private label and OEM clients needing custom packaging and branding
The wide range of functional rice types appeals to both mainstream and health-focused markets.
Capabilities
- Automated milling, polishing, and grading lines
- Color sorting, de-stoning, and germination processing
- Custom blending and flavor profile preservation
- Multilingual labeling and global compliance expertise
- OEM, co-packing, and brand development services
Their robust packaging capabilities ensure shelf-ready presentation for retail worldwide.
Certifications and Compliance
BSCM holds multiple certifications, aligning with global export standards:
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis Critical Control Point)
- ISO 22000 Food Safety Management
- Halal Certification
- GI (Geographical Indication) for Thai Hom Mali rice
- Thailand FDA Registered
These credentials guarantee consistent quality and safety in all shipments.
Recognition and Participation
- Golden Phoenix recognized at Thailand Trusted Quality events
- Active exhibitor at THAIFEX – Anuga Asia, SIAL, and Gulfood
- Cited by the Thai Rice Exporters Association for consistent high-quality standards
- Partner to Thai government rice promotion campaigns
These accolades affirm its standing as a top-tier rice exporter.
Conclusion
Bangsue Chia Meng Rice Mill Co., Ltd. exemplifies excellence in Thai rice production, combining traditional agricultural values with cutting-edge manufacturing and a global distribution footprint. Through its Golden Phoenix brand and OEM partnerships, BSCM continues to elevate Thai rice on the world stage, delivering quality, health, and authenticity to consumers worldwide.
