Exhibiting at HOTELEX Shanghai 2025

Baoshan Longyang District Snow Li Coffee Co., Ltd., located in Longyang District, Baoshan City, Yunnan Province, China, is a local agricultural enterprise focusing on the cultivation, processing and export of fine Arabica coffee. The company is deeply rooted in the unique coffee producing area of ​​the western Yunnan Plateau. Relying on high-quality natural resources and traditional craftsmanship, it provides high-quality raw beans and deep-processed coffee products for domestic and foreign markets.

Company Background and Geographical Advantages

Baoshan City is located on the tropical edge of 25° north latitude. It is one of the main Arabica coffee producing areas in China. It has an ideal coffee planting ecology with an average annual temperature of about 20°C, an annual rainfall of 1200-1600 mm, and an altitude of 1200-1800 meters. Snow Li Coffee Company is rooted in the core planting area of ​​Longyang District and has multiple high-mountain ecological coffee planting bases.

According to the coffee industry development data released by the Yunnan Provincial Government, the coffee planting area in Baoshan City is about 40,000 acres, with an annual output of more than 12,000 tons. Snow Li Coffee occupies a stable share of it, with an annual output of about 80 tons of fine beans.

Core Business and Product Types

Sherry Coffee focuses on the following product lines:

• Arabica Green Beans: High-quality hand-picked beans

• Sun-Dried Coffee: Enhanced fruity aroma and obvious acidity

• Honey Processed Coffee: Complex flavor and strong sweetness

• Fully Washed Coffee: Clean and balanced flavor suitable for the boutique market

The company is equipped with a small wet processing plant and sun drying field, using standardized process flow to ensure the consistency of flavor of each batch of beans. Some batches of beans have passed the SCA evaluation and reached the boutique level of more than 80 points, meeting the standards of the export boutique market.

Production capacity and market performance

According to industry data and local agricultural cooperatives:

• Annual coffee bean processing capacity: about 100 tons

• Average export ratio: 30%-40% of total production

• Export destinations: boutique coffee consumption markets such as the United States, Japan, South Korea, and Germany

• Average export price range: USD 5.0–8.5/kg FOB

The company mainly forms a joint planting and processing model with local coffee cooperatives and cleaning plants in Yunnan, and cooperates with exporters in the province for export. Cooperating customers include domestic boutique coffee brands such as Seesaw and Manner, as well as foreign roasters.

Target market

Sherry Coffee positions itself as a "Yunnan boutique raw bean supplier", and its target customers include:

• Boutique coffee brands and coffee shop chains
• Overseas roasters and importers
• High-end hotels and retail channel coffee buyers

Currently, the products are mainly B2B exports and B2B boutique coffee partners, and there is no online direct sales platform for the time being.

Quality Control and Certification

Although it has not yet obtained international organic or fair trade certification, the company implements an internal quality traceability system and gradually promotes the adoption of:

• ISO9001 quality management system (planned)

• Rainforest Alliance certification (part of the cooperative farm is applying)

• Participating in the construction of Yunnan coffee quality control standard system

Each batch of beans provides complete tracking information such as picking day, processing method, altitude, farm information, etc. to enhance customer trust.

Corporate Reputation and Development Potential

Although it is a regional small and medium-sized enterprise, Xueli Coffee has gradually entered the Chinese boutique coffee circle with its stable flavor and unique processing technology. It has entered the top ten in coffee evaluation activities held in Yunnan Province many times.

In 2023, it participated in the "Yunfei Cup" boutique bean selection held in Kunming. The honey-processed beans scored 83.5 points and entered the display stage. It was called "one of the representatives of Yunnan honey-processed potential beans" in the industry.

Summary

Sherry Coffee Co., Ltd. takes "Yunnan Plateau Premium Arabica" as its brand core, connects with the international market through localized planting, and takes a small but refined export-oriented development path. In the future, it is expected to further expand its influence in the premium coffee supply chain through the improvement of the certification system and brand building.