Exhibiting at Gulfood 2025

Product Portfolio

Basamh Marketing Co. offers a diverse range of high-quality food products, catering to both household and commercial consumers.

1. Canned Foods

• Tuna (Flaked, Chunk, Solid)
• Sweet Corn
• Canned Mushrooms
• Pineapple Slices

2. Pasta & Sauces

• Spaghetti, Macaroni, Fusilli
• Pasta Sauce (Original, Olives & Mushrooms)

3. Baking Products

• Cake Mixes (Chocolate, Vanilla)
• Cocoa Powder
• Corn Flour

4. Condiments

• Ketchup
• Mayonnaise
• Hot Sauce

5. Spices & Seasonings

• Black Pepper
• Mixed Spices
• Chicken Stock Cubes

Market Position & Competitive Edge

Basamh Marketing Co. has built a strong reputation in the MENA food industry, driven by brand loyalty, high-quality offerings, and strategic retail partnerships.

Key Competitive Advantages:

• Exclusive distributor of Al Alali, one of the top-selling food brands in the GCC.
• Wide distribution network, covering hypermarkets, supermarkets, wholesale markets, and e-commerce platforms.
• Strong brand awareness, with millions of loyal consumers across the Middle East.
• Robust supply chain infrastructure, ensuring fast, efficient product availability.
• Strategic marketing expertise, ensuring high consumer engagement and demand.

Financial Strength & Market Reach

Basamh Marketing Co. has seen consistent growth, establishing itself as a leading FMCG distributor in the Middle East.

• Annual Revenue: Estimated at $200–$400 million.
• Retail & Wholesale Distribution: Present in supermarkets, e-commerce platforms, and HORECA channels.
• Market Reach: Active in Saudi Arabia, UAE, Kuwait, Oman, Qatar, Bahrain, Egypt, and North Africa.
• Consumer Base: Over 10 million households consume Al Alali products regularly.

Certifications & Compliance

Basamh Marketing Co. maintains strict quality control and food safety standards, ensuring global compliance.

• ISO 22000 – Food Safety Management System
• HACCP (Hazard Analysis and Critical Control Points)
• FDA Approved – Meeting U.S. and international food import regulations.
• Halal Certification – Compliance with Islamic dietary requirements.

Customer Testimonials

Basamh Marketing Co. has built a strong customer base, with consumers appreciating the reliability, taste, and convenience of its products.

• "Al Alali pasta sauces are a staple in our home. Authentic flavors, great quality!" – A consumer in UAE
• "The best canned tuna in the market. Consistent quality and excellent taste." – A distributor in Saudi Arabia
• "Our supermarket relies on Al Alali products due to strong brand demand and superior quality." – A retail partner in Kuwait

Achievements & Recognition

• One of the leading FMCG companies in Saudi Arabia.
• Awarded for excellence in food marketing and distribution.
• Ranked among the most trusted food brands in the Middle East.
• Regular exhibitor at major food industry trade fairs, including Gulfood, SIAL, and Anuga.

Conclusion

Basamh Marketing Co. is a key player in the Middle East’s FMCG sector, delivering premium-quality food products under the Al Alali brand. With a strong market presence, extensive distribution network, and unwavering commitment to quality, the company continues to be a trusted choice for consumers, retailers, and distributors.

For importers, supermarkets, and foodservice providers looking for reliable, high-quality food solutions, Basamh Marketing Co. offers certified, market-leading, and consumer-trusted products.

Exporter, Food Producer