Bay Pac Beverages, Inc. is a premium beverage company headquartered in San Francisco, California, United States. The company specializes in importing and distributing ethically sourced spirits and craft beverages with a mission centered on sustainability, transparency, and quality. Known for curating and crafting unique brands such as FAIR Spirits, Aqotango Amber Ale, and Belle Chasse Vodka, Bay Pac has carved a niche in the competitive U.S. beverage market by offering globally inspired, socially responsible products.
Core Business
Bay Pac Beverages operates as an importer, marketer, and distributor of alcoholic beverages, focusing on high-quality spirits, liqueurs, and specialty beers. The company collaborates with sustainable farms, fair-trade certified producers, and ethical distilleries worldwide. Its approach integrates social impact with refined taste, aiming to meet the growing consumer demand for authenticity, craftmanship, and eco-conscious consumption.
The company is privately owned and managed by Jack Bays, whose experience in international beverage logistics and global marketing has led Bay Pac to partnerships across the U.S., Europe, and Asia.
Product and Service Offerings
Spirits – FAIR® Brand (Fair Trade Certified)
- FAIR Quinoa Vodka: Distilled from Bolivian quinoa, offering a clean and smooth profile.
- FAIR Café Liqueur: Made from Arabica coffee beans grown in Mexico; rich, full-bodied coffee flavor.
- FAIR Goji Liqueur: Infused with organic goji berries sourced from the Himalayas; antioxidant-rich and exotic.
- FAIR 5-Year Rum: Aged in American oak barrels in Belize; complex, woody, and caramel notes.
Vodka
- Belle Chasse Vodka: A French wheat-based vodka designed with purity and sustainability at its core.
Craft Beer
- Aqotango Amber Ale: Gluten-removed, amber-hued ale brewed with a balance of malt and hops; targets the wellness and allergen-sensitive segments.
Upcoming Products
- Sustainable Irish Whiskey: Produced via triple-pot distillation on an eco-farm in Ireland; scheduled for release in late 2025.
Specialisation and USP
Bay Pac’s unique selling proposition lies in its commitment to ethical sourcing and sustainable production. As the exclusive U.S. importer of the FAIR Spirits line—the world’s first Fair Trade Certified spirits brand—Bay Pac demonstrates a pioneering role in the intersection of premium spirits and social responsibility.
Additionally, the company targets underserved niches, including gluten-sensitive beer drinkers and conscious consumers seeking traceability in spirit production.
Financials
While Bay Pac Beverages is a privately held company and does not disclose exact financials, industry estimates and distribution metrics highlight:
- Estimated U.S. Distribution: 1,200+ retail locations across 20+ states
- Estimated Revenue (2023): $3M–$4.5M
- Primary Channels:
- Specialty beverage distributors
- Boutique liquor stores and online retailers
- Restaurants, mixology bars, and eco-conscious hospitality venues
Shipment and Trade Data
Bay Pac’s business model involves importing and distributing globally sourced alcohol products. Based on public trade data and internal partner disclosures:
- Key Export Origins: France, Mexico, Bolivia, Ireland
- U.S. Ports of Entry: New York, Los Angeles, San Francisco
- Shipment Volume (2023): Estimated 250–300 TEUs (Twenty-foot Equivalent Units)
- Top Imported SKUs: FAIR Quinoa Vodka, FAIR Café Liqueur, Belle Chasse Vodka
Target Market
Bay Pac targets a discerning demographic of beverage consumers who value taste, sustainability, and ethical sourcing:
- Urban professionals and millennial consumers
- Organic and health-conscious drinkers
- Craft cocktail bars and mixologists
- Premium beverage retailers
- International food and beverage expos and wholesalers
Capabilities
- Global beverage sourcing and compliance logistics
- In-house marketing and brand activation support
- Strategic distributor partnerships across North America
- Product development and customization
- Fair Trade and organic certification management
Certifications and Compliance
All products under the FAIR label carry Fair Trade Certification from Ecocert. Other compliance highlights include:
- EU Organic Certification (for ingredients like quinoa and goji)
- FDA and TTB-compliant import practices
- Gluten-removed certification for Aqotango Amber Ale
- All products adhere to U.S. labeling laws and alcohol control standards
Customer Testimonials
Bay Pac products have been praised for their taste profiles and ethical sourcing approach:
- “The FAIR Café Liqueur is now a staple in our espresso martinis—it offers depth and sustainability in one pour.” — Beverage Director, Oakland
- “Aqotango is my go-to beer for clients with dietary concerns. Great flavor without compromise.” — Bar Manager, Los Angeles
Major Achievements
- U.S. expansion of FAIR Spirits into 20+ states with continued growth into Canada
- Featured in major publications including Forbes and Imbibe Magazine for ethical sourcing
- Participation in global spirits expos like Vinexpo and Bar Convent Brooklyn
- Launch of the first eco-certified Irish whiskey collaboration expected in 2025
