Exhibiting at Thaifex - Anuga Asia 2025

Beef Cluster Cooperative Limited, operating under the brand MaxBeef, is a leading Thai beef producer and agricultural cooperative specializing in premium-quality beef sourced from crossbred cattle. Headquartered in Kamphaeng Saen, Nakhon Pathom, the cooperative represents a vertically integrated supply chain model that supports local cattle farmers, ensures traceable production, and delivers high-quality meat products to both domestic and international markets.

Company Background and History

Founded with the goal of empowering local dairy and beef farmers in central Thailand, Beef Cluster Cooperative Limited operates as a farmer-led organization that consolidates cattle fattening, slaughtering, meat processing, and marketing activities. Under the stewardship of Mrs. Watcharapon Boonsaen, the cooperative has grown into one of Thailand’s most prominent beef brands focused on quality, food safety, and sustainable livestock development.

The cooperative's operations are anchored in the agricultural research hub of Kamphaeng Saen, adjacent to Kasetsart University, enabling it to integrate academic knowledge with practical cattle-raising expertise.

Core Business

Beef Cluster Cooperative's business model encompasses:

• Raising and fattening dairy steers and crossbred beef cattle
• Slaughter and primary processing of premium beef cuts
• Packaging and distribution for retail, foodservice, and export markets
• Farmer training and integration of sustainable livestock practices

Their end-to-end supply chain ensures full traceability, animal welfare adherence, and consistent quality control from farm to fork.

Product and Service Offerings

Beef Products

• Premium Beef Cuts: Tenderloin, Ribeye, Striploin, Brisket, and Sirloin
• Fattened Dairy Steer Beef: Derived from high-quality Holstein-Friesian steers
• Wagyu Crossbred Beef: Crosses with Japanese Wagyu for marbling enhancement
• European Crossbred Beef: Incorporating Angus, Charolais, and Simmental genetics

All products are available in vacuum-packed formats, chilled or frozen, and processed in compliance with Thai and international food safety standards.

Specialization and USP

MaxBeef stands out due to:

• Cooperative model: Empowering more than 100 small and medium cattle farmers in central Thailand
• Crossbreeding excellence: Focus on high-quality genetics for marbled, flavorful beef
• Vertical integration: Control from feed, raising, slaughter, to final packaging
• Proximity to research institutions: Collaboration with agricultural universities and government labs
• HACCP and GMP compliance: Processing plant adheres to food safety standards for domestic and export use

MaxBeef’s positioning in the premium beef segment makes it a competitive local alternative to imported meats.

Financial Insights

While as a cooperative financial data is limited, available export figures and local distribution data indicate:

• Estimated annual production: Over 1,000 metric tons of processed beef
• Member contribution: More than 100 farmers, each contributing 20–100 cattle annually
• Revenue estimates: Estimated between THB 70–100 million annually (~USD 2–3 million)

Their success is rooted in consistent quality, localized supply, and rising demand for premium domestic beef.

International Shipments

Though primarily focused on Thailand, Beef Cluster Cooperative has begun penetrating international markets, targeting:

• Halal markets in ASEAN
• Premium butchers and restaurants in Singapore and Hong Kong
• Trial shipments to Middle Eastern and Japanese importers

Key exported items include vacuum-packed chilled beef cuts, especially wagyu-cross and dairy steer striploin, complying with health certifications and halal standards.

Target Market

Beef Cluster Cooperative targets:

• Gourmet Butcher Shops
• High-End Restaurants and Hotels
• Premium Supermarkets
• International Beef Importers
• Government agencies promoting domestic agriculture

Their domestic clientele spans large-scale foodservice operators and farm-to-table dining chains seeking reliable Thai-sourced beef.

Capabilities

• Fattening Facilities: Cooperative fattening farms with over 2,000-head capacity
• Slaughterhouse: HACCP/GMP certified plant with traceability and hygienic protocols
• Cold Chain Logistics: Chilled trucks and packaging lines
• Quality Control: Internal lab testing for fat content, microbial safety, and marbling grade

Their facilities are optimized for scalable growth and compliance with export-import health authorities.

Certifications and Compliance

Beef Cluster Cooperative maintains:

• HACCP certification
• GMP (Good Manufacturing Practice)
• Halal Certification for all processed beef
• DLD (Department of Livestock Development) Thailand compliance
• Traceability System integrated with cattle ID and feedlot records

These allow them to participate in both local public tenders and premium export contracts.

Customer Testimonials

Reviews and interviews featured on social media and trade shows include:

“MaxBeef is a breakthrough in Thailand’s beef industry. The marbling on their crossbred striploin rivals imports.” – Chef, Bangkok Farm-to-Table Restaurant

“We regularly source dairy steer beef from the cooperative for our steak line—consistent texture and freshness.” – Retail Butcher, Central Food Retail Group

Major Achievements

• Processed over 10,000 head of cattle annually
• Recognized by Thai Ministry of Agriculture as a model agricultural cooperative
• Built a national premium beef brand – MaxBeef
• Partnered with Kasetsart University on cattle breeding and feed trials
• Exported to Singapore and Hong Kong as pilot export markets
• Maintained zero product recall status since inception

Beef Cluster Cooperative Limited exemplifies the success of Thailand’s agricultural cooperatives in scaling high-value food production. Through MaxBeef, it delivers premium, traceable, and sustainable Thai beef to chefs, retailers, and consumers across the region.