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Exhibiting at International Food & Drink Event (IFE) 2025

4213
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Hot Chocolate: Original Hot Chocolate, Orange Hot Chocolate, Spiced Hot Chocolate

Cacao Pantry: Organic Chocolate Buttons, Cacao Nibs

Gifting: Hot Chocolate Gift Sets, Chocolate Hampers

Before Chocolate is a premium artisan chocolate company based in the United Kingdom, specializing in bean-to-bar hot chocolate and cacao pantry products. The brand has rapidly positioned itself as a go-to choice for conscious consumers seeking authentic, sustainably sourced chocolate experiences.

Company Background

Founded with the philosophy of "chocolate as it should be," Before Chocolate is rooted in transparency, craftsmanship, and minimalism. The company uses ethically sourced cacao beans from carefully selected origins, transforming them into luxurious hot chocolate blends and pantry essentials with minimal processing and clean ingredients.

Core Offerings

Hot Chocolate Range

Before Chocolate’s flagship products are its luxurious hot chocolate powders. Made from single-origin cacao and organic coconut sugar, these blends offer a richer and more complex taste than traditional drinking chocolate.

  • Original Hot Chocolate: Smooth and creamy, with deep cacao notes.
  • Orange Hot Chocolate: Infused with natural orange essence.
  • Spiced Hot Chocolate: A warming blend with cinnamon, nutmeg, and cloves.

Cacao Pantry

Aimed at home cooks and health-conscious consumers, this range includes:

  • Organic Chocolate Buttons: Suitable for snacking and baking.
  • Cacao Nibs: Roasted nibs for smoothies, toppings, or direct consumption.

Gifting

The brand also curates gift sets and hampers, which are particularly popular during festive seasons.

Unique Selling Proposition (USP)

Before Chocolate differentiates itself through:

  • Minimal Ingredients: Often using just two or three clean, pronounceable ingredients.
  • Direct Trade: Transparent sourcing practices with cacao farmers.
  • Sustainable Packaging: Eco-friendly and plastic-free product packaging.
  • Vegan-Friendly & Dairy-Free: Catering to growing plant-based markets.

Market & Target Audience

The company targets ethically-minded consumers, health-conscious individuals, and gift buyers across the UK and EU. It appeals especially to the growing segment of consumers prioritizing organic, vegan, and low-ingredient-count products.

Financials & Business Performance

While specific revenue figures are not publicly disclosed, Before Chocolate has shown strong online traction with a significant presence on Instagram and a rapidly growing DTC (Direct-To-Consumer) channel. Its product listings on multiple UK-based ecommerce platforms and mentions in national media (e.g., ITV's Love Your Weekend) indicate a steady upward business trajectory.

Shipment Data

According to data aggregated from import-export platforms like ImportYeti and Volza, Before Chocolate has been involved in multiple export shipments across Europe, with consistent monthly volumes in the premium cacao products segment. The shipment records show recurring consignments to boutique food retailers and premium grocers, especially in Germany and the Netherlands.

Capabilities

  • Small-Batch Manufacturing: Allows quality control and innovation.
  • Product Customization: Seasonal and limited-edition SKUs.
  • Scalable Production Facility: Designed to meet increasing demand.
  • Rapid Fulfilment: 1–2 day dispatch from UK-based warehouse.

Certifications & Compliance

  • Organic Certified: Products are made using certified organic ingredients.
  • Vegan Certification Pending: Products are currently vegan-friendly.
  • Food Standards Agency (FSA) Compliance: Adheres to all UK food safety guidelines.

Customer Testimonials

"This is the best hot chocolate I’ve ever had. Smooth, rich, and not overly sweet!"
— Verified Buyer, Trustpilot

"Love the transparency and the clean ingredients. My go-to gift choice!"
— Retail Partner, Instagram Comment

Achievements

  • Featured on ITV's Love Your Weekend in 2023, boosting brand recognition.
  • Instagram Following Growth of 80% YoY, reflecting increased customer engagement.
  • Top 10 Finalist in the Great British Food Awards 2023 for Hot Chocolate.

Before Chocolate continues to innovate within the premium chocolate space, maintaining a strong focus on ethical sourcing, minimalist recipes, and sustainable packaging — values increasingly demanded by modern consumers.