Exhibiting at Thaifex - Anuga Asia 2025

Beihai Jiujiajiu Food Co., Ltd. is a leading Chinese manufacturer and exporter specializing in surimi-based processed seafood products. Headquartered in Beihai, Guangxi Province, the company has established itself as a major player in the frozen seafood and hotpot ingredient sectors, serving both domestic and international markets with a diverse range of innovative, high-quality offerings. With a focus on quality assurance, OEM capabilities, and product development, Jiujiajiu has become a trusted partner for global foodservice operators, distributors, and private label clients.

Company Background and History

Founded in Beihai—one of China’s most resource-rich coastal cities—Beihai Jiujiajiu Food Co., Ltd. was built on decades of seafood processing expertise. The company combines traditional Chinese seafood culinary techniques with advanced manufacturing and freezing technology, ensuring consistency, food safety, and export-readiness.

Under the leadership of Ms. Sun Jiali, the company has developed a wide portfolio of surimi and frozen seafood products tailored to the taste preferences of East and Southeast Asian consumers, while also expanding into Western markets through strategic OEM and brand partnerships.

Core Business

Jiujiajiu’s operations focus on:

• Surimi-based seafood processing
• Frozen seafood production and packaging
• OEM and contract manufacturing for international brands
• R&D for customized hotpot and ready-to-cook seafood items
• Export logistics and regulatory compliance

The company supports retail, foodservice, and industrial clients through both branded and private-label solutions.

Product and Service Offerings

Surimi-Based Products

• Fish Balls: Traditional and flavored variations
• Shrimp Balls: With real shrimp pieces, ideal for hotpots and soups
• Cheese Tofu: Blended surimi with cheese for creamy texture
• Cod Cheese Balls
• Cuttlefish Sausage and Cake: Protein-rich and elastic in texture

Frozen Seafood

• Fish Paste: For foodservice and industrial use
• Frozen Shrimp
• Frozen Squid

Hotpot Ingredients

• Fortune Bag: Stuffed tofu skin or seafood dumpling
• Gold Cheese Bun
• Seafood Flavor Cheese Bun

These products are supplied in vacuum packs or frozen trays and are typically distributed to hotpot chains, restaurant groups, supermarkets, and frozen food wholesalers.

Specialization and USP

Beihai Jiujiajiu’s unique strengths include:

• Deep vertical integration: From seafood procurement to final packaging
• Customization capability: Strong OEM support for brands in Japan, Korea, Southeast Asia, and the Middle East
• R&D Innovation: Continuous product enhancement in terms of flavor, texture, and cooking compatibility
• Certifications for global markets: Ensuring compliance with export food safety regulations
• High capacity: Operating facilities that support large-scale, consistent supply

The company’s reputation for quality and its agility in flavor and format customization make it a preferred partner for frozen seafood development.

Financial Insights

Though financials are not publicly available, export and production data suggest:

• Annual production capacity: Exceeds 15,000 metric tons of surimi-based and frozen seafood products
• Export markets: More than 30 countries, including Japan, South Korea, Singapore, Malaysia, Australia, UAE, and Canada
• Revenue estimate: Between USD 20–35 million annually

The company’s ability to produce consistent, retail-ready and OEM-friendly products supports its steady growth trajectory.

International Shipments

Beihai Jiujiajiu exports a significant portion of its production, with products meeting international food safety and documentation standards. Typical shipments include:

• Vacuum-packed fish and shrimp balls
• Branded retail bags and trays under OEM contracts
• Bulk foodservice packaging for hotels and restaurants

Export destinations include:

• Japan and South Korea: Highly discerning markets requiring HACCP and strict cold-chain logistics
• Middle East: Halal-certified seafood snacks and hotpot ingredients
• North America and Oceania: Ethnic food distributors and Asian supermarket chains

Target Market

The company serves a broad client base:

• Retail brands: Looking to source surimi or frozen seafood under private labels
• Hotpot and restaurant chains: Seeking pre-prepared seafood ingredients
• Distributors and wholesalers: Focused on Asian and fusion food categories
• Supermarkets and frozen food stores
• Industrial buyers: Food factories using fish paste and processed seafood as inputs

Beihai Jiujiajiu also participates in global trade fairs to expand its buyer network.

Capabilities

• Factory scale: Modern production facility with freezing, extrusion, shaping, and cooking lines
• OEM development: Custom flavor, packaging, and portioning per client specifications
• Cold chain infrastructure: Maintains -18°C frozen logistics from production to export
• Quality control: Internal labs and external testing partnerships for microbial and additive standards

Certifications and Compliance

Beihai Jiujiajiu holds several international certifications that support its global distribution:

• HACCP
• ISO 22000
• HALAL Certification
• Export Registration with Chinese Customs and AQSIQ
• Third-party audits from clients and industry certifiers

These credentials allow the company to supply regulated markets including the EU, GCC, and Japan.

Customer Testimonials

Industry partners and OEM clients consistently praise Jiujiajiu for product consistency and service:

“Their fish balls have consistent texture and flavor. Our private label brand has seen year-over-year growth with their support.” – Distributor, Singapore

“They were able to develop a cuttlefish cake product tailored to our restaurant chain’s seasoning profile. Fast and flexible.” – Hotpot Chain Buyer, South Korea

Major Achievements

• Exported to 30+ countries across Asia, Europe, and North America
• Developed and commercialized over 50 SKUs in the surimi and seafood category
• Recognized OEM supplier to top Asian frozen food brands
• Featured exhibitor at SIAL China, Canton Fair, and THAIFEX
• Holds multiple brand lines including Jiujiajiu, Yubo, Jiu Ji, Lao Ye Jiu, and Tianhou

Beihai Jiujiajiu Food Co., Ltd. is a benchmark in China’s surimi and seafood processing industry. Its blend of traditional recipes, cutting-edge facilities, and export readiness makes it a strategic partner for international food brands and distributors seeking reliable, high-quality frozen seafood solutions.