Exhibiting at FOOD INGREDIENTS CHINA 2025

Beijing FBE Network Technology Co., Ltd. (北京中福必易网络科技有限公司) is a specialized media and publishing company based in Beijing, China, focused on delivering industrial insights and professional content for the food and beverage sector. The company is best known for publishing Asia Food Journal-China, a leading bilingual (Chinese-English) trade publication dedicated to innovations, technologies, and business developments in the food processing and packaging industries across Asia.

Brief History

Established in Beijing, Beijing FBE Network Technology Co., Ltd. was formed to bridge the information gap between international food and beverage manufacturers and the growing Chinese market. With deep industry connections and editorial expertise, the company has emerged as a respected platform for delivering high-quality content and facilitating business dialogue between Chinese enterprises and global food technology providers.

Core Business

The company’s primary business revolves around:

• Industry Publishing – Production of high-quality, bilingual food industry magazines.
• Digital Content Distribution – Online articles, newsletters, and whitepapers.
• Marketing Solutions – Print and digital advertising services for ingredient suppliers, equipment manufacturers, and packaging solution providers.
• Business Networking – Industry insights to connect Chinese buyers with global technology vendors.

Its flagship brand, Asia Food Journal-China, serves as a trusted source for the latest developments in food ingredients, processing machinery, automation, packaging, labeling, sustainability practices, and regulatory affairs.

Product and Service Offerings

1. Asia Food Journal-China
This publication offers:

• In-depth features and interviews with industry experts
• Case studies on production line optimization
• New product launches and ingredient innovations
• Regulatory news and export-import guidance
• Bilingual content (Mandarin and English)

Targeted at decision-makers and professionals, the journal is distributed both in print and digital formats and has become a staple in trade shows and industry conferences.

2. Digital Platforms
The company maintains an online version of the journal and regularly publishes:

• Industry e-newsletters
• Market analysis reports
• Supplier spotlights
• Advertorials and sponsored features

3. B2B Marketing and Advertising Services
The publication provides exposure to:

• Ingredient and additive manufacturers
• Food and beverage equipment companies
• Automation solution providers
• Packaging and logistics service firms

Customized advertising packages are available for both international and domestic clients seeking to engage the Chinese food manufacturing ecosystem.

Specialisation and Core USP

Beijing FBE Network Technology's core strength lies in its deep understanding of both the Chinese market and global food processing technologies. Its unique value propositions include:

• Bilingual content that bridges global and local perspectives
• Curated, expert-driven editorial content
• Targeted distribution to food manufacturing hubs across China
• Strong presence in trade exhibitions and industry events such as Food Ingredients China (FIC), SIAL China, and ProPak China

Its publication acts not just as an information source, but as a platform for industry alignment, innovation discovery, and procurement exploration.

Financial Strength

As a privately held media company, financial data is not publicly disclosed. However, the brand's longevity, consistent publication schedule, and advertising presence from leading international players suggest a stable revenue model based on B2B advertising and subscriptions. The magazine’s regular appearances at leading exhibitions further reinforce its market influence and financial sustainability.

Shipment and Trade Data

As a media and content provider, Beijing FBE Network Technology does not engage in physical product exports or shipments. However, it plays a crucial role in connecting Chinese buyers with international food technology suppliers, acting as a catalyst for B2B trade and equipment procurement in China’s F&B sector.

Target Market

The publication primarily serves:

• Food and beverage manufacturing professionals
• Plant managers and production engineers
• Procurement officers
• Regulatory affairs and R&D teams
• Packaging and automation specialists

Geographically, while headquartered in China, its content and advertisers are global, positioning it as a bridge between Western innovation and Chinese market demand.

Capabilities

• Multilingual editorial team
• Content creation across formats: print, digital, video
• Database-driven advertising solutions
• Event coverage and trade show collaboration
• Custom editorial and advertorial development

The journal supports content syndication and is capable of offering both traditional print visibility and digital engagement tools.

Certifications and Compliance

As a publishing house, the company complies with China's State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) regulations. All editorial content is reviewed for accuracy, ethics, and market relevance.

Customer Testimonials

Though formal testimonials are not published publicly, the continued advertising partnerships with leading multinationals in food processing and equipment manufacturing underscore the publication’s credibility and effectiveness as a marketing platform.

Major Achievements

• Publisher of one of China’s leading bilingual food industry journals
• Regular media partner for top-tier trade shows including FIC, SIAL China, and ProPak China
• Collaborated with over 500 international and domestic advertisers
• Distributed to thousands of professionals across China’s top food production zones
• Successfully positioned international brands in the Chinese market through integrated campaigns

Beijing FBE Network Technology Co., Ltd. continues to play a vital role in the transformation of China's food processing and packaging sector by delivering meaningful content, market insights, and strategic visibility for stakeholders navigating a dynamic industrial landscape.