Product Offerings
Products:
Lead-Free Crystal Glassware: MU16 RAW COLLECTION Whisky Glass, MU16 FIBONACCI COLLECTION Wine Glass
Beijing Huayu Culture Media Co., Ltd. is a design-focused enterprise headquartered in Beijing, China, known for merging contemporary aesthetics with functional craftsmanship in the premium lifestyle and glassware segment. Operating under the brand name MU16, the company specializes in lead-free crystal glassware that embodies artistic expression and technical precision.
Company Overview
Beijing Huayu Culture Media Co., Ltd. was established with a unique vision to integrate cultural storytelling with product innovation. Through MU16, the company blends Eastern philosophies of proportion and simplicity with Western craftsmanship to create a distinguished product line. Its works have gained recognition in design and home decor industries, particularly for their originality, minimalism, and premium quality.
Product Portfolio
The company’s flagship brand MU16 is centered around high-end lead-free crystal glassware, designed to serve not only as utilitarian drinkware but also as collectible design objects.
-
MU16 RAW COLLECTION Whisky Glass
- Winner of the iF Design Award.
- Created with precise geometric cuts inspired by mineral forms and the concept of “rawness”.
- Reflects minimalistic design language with exceptional clarity and balance.
- Popular among modern whisky enthusiasts and used in upscale bars.
-
MU16 FIBONACCI COLLECTION Wine Glass
- Designed with dimensions and curvature based on the Fibonacci sequence.
- Achieves aesthetic harmony and ergonomic comfort.
- Emphasizes controlled fluid dynamics for aeration and aroma preservation.
All MU16 products are manufactured using high-quality lead-free crystal, promoting health-conscious luxury and eco-conscious craftsmanship.
Design Philosophy & Innovation
MU16 is a rare combination of industrial design, cultural heritage, and material innovation. The brand’s approach is driven by:
- Form Inspired by Nature and Mathematics: The Fibonacci Collection is a prime example of natural proportion being employed to enhance sensory experience.
- Material Excellence: The lead-free crystal offers ultra-clarity and sound resonance, setting it apart from mass-market glassware.
- Sustainability Orientation: All production avoids the use of lead and employs eco-friendly batch melting processes.
Awards and Recognition
- iF Design Award Winner: Both the RAW and FIBONACCI collections have been recognized in the international design arena for outstanding product aesthetics and innovation.
- Featured in China Design Museum exhibitions and contemporary homeware showcases across Asia.
Market Strategy & Positioning
MU16 positions itself at the premium intersection of designer tableware and collectible home objects. Its primary markets include:
- Design-Forward Consumers: Urban buyers aged 25–45, with a preference for minimalism and artisanal quality.
- Hospitality Industry: Boutique hotels, luxury bars, and Michelin-star restaurants seeking sophisticated glassware.
- Corporate Gifting & Collectibles: Brands and institutions opting for aesthetic gifts and ceremonial sets.
Distribution occurs through:
- Design boutiques and homeware concept stores
- Direct-to-consumer e-commerce channels
- Design trade exhibitions and curated showcases
Business Operations
- Design Headquarters: Based in Beijing with a multidisciplinary team of designers, material engineers, and brand strategists.
- Production: Manufactured through partnerships with high-quality glass production facilities in China adhering to artisanal standards.
- Global Reach: Though primarily based in China, MU16 collections are available for global shipment through curated retail platforms.
Customer Testimonials
“The MU16 RAW whisky glass is unlike anything on the market—it’s functional, beautiful, and makes every pour feel ceremonial.”
— Collector and Whisky Reviewer, Shanghai
“We chose MU16 for our boutique bar concept because the design speaks volumes—guests always ask where the glasses come from.”
— Owner, High-End Lounge, Beijing
Future Vision
MU16 and its parent company Beijing Huayu Culture Media Co., Ltd. continue to expand in the global luxury tableware space, with plans to:
- Launch new product lines based on philosophical geometry and Eastern cultural motifs.
- Deepen their presence in international design fairs and architect-led hospitality projects.
- Explore collaborations with artists and architects to push the boundaries of drinkware as art.
Beijing Huayu Culture Media Co., Ltd., through MU16, exemplifies how refined design and cultural mindfulness can transform ordinary objects into timeless experiences.