Founded in 1994, Beijing Meidan Food Co., Ltd. is a renowned manufacturer and trading enterprise in China's processed food sector. Headquartered in Beijing, the company has established a strong foothold in the domestic snack food market and is actively expanding its presence internationally. Known for producing a wide range of biscuits, cakes, chips, and beverages, Meidan is recognized for its commitment to quality, safety, and innovation in food production.
Core Business
Beijing Meidan’s core business revolves around the production and export of:
- Baked Products: Including a variety of biscuits such as soda crackers, saltine crackers, sandwich biscuits, and breakfast biscuits.
- Snacks: Such as potato chips, puffed foods, and cookies.
- Cakes and Pastries: Ranging from egg rolls to pies and cakes.
- Beverages and Others: Fruit juices and noodles.
The company caters to both B2B and B2C segments, supplying bulk products to retail chains and distributors as well as private label customers globally.
Product and Service Offerings
The company offers a comprehensive catalog of more than 100 food SKUs under its flagship brand Meidan. Key products include:
- Biscuits: Soda Crackers, Cream-filled Sandwich Biscuits, Sweet & Salty Breakfast Biscuits.
- Chips: Classic Potato Chips, Spiced Puffed Chips.
- Pastries: Mini Swiss Rolls, Egg Tarts.
- Juices: Apple Juice, Mixed Fruit Beverages.
These products are manufactured in automated production lines and undergo rigorous quality checks to meet international standards.
Specialisation and USP
Beijing Meidan’s core strengths and unique selling propositions include:
- Wide Product Range: Covering multiple snack categories under one roof.
- Flexible Manufacturing: Customization for private label orders and export packaging.
- Advanced Equipment: High-capacity production lines and automated packaging.
- Halal Certification: Allowing entry into Islamic markets.
- Experienced R&D Team: Focused on developing health-oriented and flavor-rich snacks.
Financials
Although private, based on third-party industry estimates:
- Estimated Annual Revenue: Between USD 20–30 million, with approximately 25% from exports.
- Major Export Growth: Over 18% YoY increase in exports to Southeast Asia and Africa (Source: Alibaba international trade data, 2022).
Shipment Records
From publicly available trade data on platforms like ImportYeti and Made-in-China:
- Key Export Markets: Philippines, Malaysia, UAE, Egypt, and Russia.
- Average Export Volume: Approx. 600–800 TEUs annually.
- Shipment Categories: Primarily biscuits and potato chips in bulk cartons and retail-ready packaging.
- Top Buyers: International wholesalers and retail chain suppliers.
Target Market
Beijing Meidan targets the following key markets:
- Domestic Mass Retailers: Including supermarkets, convenience stores, and hypermarkets across Tier 1–3 cities.
- Export Markets: Focus on Middle East, Africa, and Southeast Asia.
- Private Label Clients: International retailers sourcing snack products under their house brands.
Capabilities
- Production Sites: Multiple high-capacity food production facilities in Beijing.
- Warehousing: Onsite cold storage and dry storage warehouses.
- OEM Services: Available for international partners.
- Quality Control: Integrated lab testing and traceability protocols.
Certifications and Compliance
- ISO 9001: Quality Management System
- HACCP: Food Safety Assurance
- HALAL Certification: Certified by China Islamic Association
- QS Certification: China’s compulsory food quality standard
These certifications make Meidan a qualified supplier for both domestic institutional buyers and global food retailers.
Customer Testimonials
Feedback from international partners on B2B platforms such as Alibaba and Made-in-China include:
- “Reliable partner for 5+ years, consistent quality and good export packaging.”
- “Potato chips are top-selling SKUs in our retail stores in the Gulf region.”
- “Responsive communication and support for custom labeling and compliance.”
Major Achievements
- Awarded “Excellent Export Enterprise” in Beijing municipality (2019).
- Certified supplier on Alibaba Gold Plus Supplier Program.
- Regular participant in major food expos including SIAL China and Canton Fair.
- Reached over 20 countries with consistent year-over-year export growth.
