Exhibiting at CMPL Expo 2025

Bel Avenir, based in Mumbai, Maharashtra, is an emerging fragrance house and luxury perfume brand that brings the art of fine perfumery to the Indian and global markets. Known for its unique blends, elegant packaging, and a growing loyal customer base, Bel Avenir has carved a niche in the premium beauty and cosmetics segment with a focus on high-quality, long-lasting Eau de Parfums for men, women, and unisex audiences.

Core Business and Product Offerings

Bel Avenir offers an exquisite range of fragrances across gendered and unisex categories, including:

• Men’s Fragrances:

  • Desire
  • Augment
  • Fellas
  • Intimate
  • Gallant
  • Oud De Bois
  • Cuir Toscan

• Women’s Fragrances:

  • Adorable
  • Cara
  • Lush
  • Esperanza
  • Bloom

• Unisex Fragrances (Devoue Series):

  • Aqua Marine
  • Citrine
  • Lilac
  • Morganite

• Gift Sets:

  • Men's Luxury Eau De Parfum Gift Set (Pack of 4)
  • Women's Luxury Eau De Parfum Gift Set (Pack of 4)
  • Pocket Perfume Gift Sets

The brand’s fragrances are crafted using globally sourced essential oils and perfume bases, ensuring international olfactory standards while maintaining affordability and accessibility for Indian consumers.

Specialization and USP

Bel Avenir’s key differentiators include:

• Premium quality at accessible price points
• Long-lasting Eau de Parfum concentration with a 15–20% perfume oil base
• Elegant French-inspired branding and packaging
• Gender-inclusive fragrance series catering to a modern and diverse audience
• Retail + D2C business model, enabling fast customer feedback loops

The company’s ability to combine fragrance artistry with strategic pricing makes it attractive for both gifting and personal indulgence markets.

Financial and Operational Insights

As a growing private brand, Bel Avenir is leveraging India’s expanding premium grooming and personal care market. Operational indicators suggest:

• Rapid product line expansion over the past 2 years
• Direct-to-consumer growth via online platforms and brand website
• Positive customer retention driven by consistent quality and branding
• Scaling of operations supported by strong digital presence and influencer collaborations

While specific revenue figures are not disclosed, Bel Avenir’s retail positioning and diversified offerings suggest a scalable business model with steady investment in brand development.

Shipment Records and Export Activity

Although primarily India-focused at present, Bel Avenir has the brand potential for export, particularly to:

• GCC countries (UAE, Saudi Arabia)
• Southeast Asia
• Indian diaspora markets in the UK, US, and Canada

Its high perfume concentration and luxury gift packaging align well with international expectations for boutique perfumery.

Target Market

Bel Avenir targets:

• Millennials and Gen Z consumers looking for luxury and affordability
• Fragrance enthusiasts and collectors
• Gifting consumers, especially during festive and celebratory seasons
• Digital shoppers through e-commerce and social platforms

Their marketing aligns with lifestyle aspirations, self-expression, and accessible luxury.

Capabilities

• In-house perfume blending and testing
• Modern packaging and design capabilities
• E-commerce logistics and fulfillment operations
• Collaborations with fragrance houses for sourcing and development

These capabilities enable fast time-to-market, high customization potential, and strong visual appeal.

Certifications and Compliance

The brand adheres to Indian cosmetic and perfume safety standards. Products are:

• Free from parabens and harmful chemicals
• Dermatologically tested for skin safety
• Packaged in compliance with Indian and international labeling norms

Although specific certifications like IFRA or ISO are not disclosed, Bel Avenir positions itself with clean and safe ingredients suitable for daily use.

Customer Testimonials

Consumer reviews via YouTube, Instagram, and marketplace platforms frequently highlight:

• Premium scent profiles and long-lasting effect
• Aesthetic, gift-worthy packaging
• Value for money in the niche fragrance category

Repeat purchases and increasing brand mentions across social channels reflect growing loyalty and satisfaction.

Major Achievements

• Established a premium fragrance identity in India’s growing perfume segment
• Launched over 15 unique fragrance SKUs within a short timeframe
• Introduced Devoue series as a unisex line appealing to modern sensibilities
• Built a recognizable brand aesthetic, often compared to international niche perfumery houses

Bel Avenir continues to evolve as a rising name in Indian perfumery, blending artistry, luxury, and accessibility to create fragrances that resonate with today’s modern consumers.