Exhibiting at Thaifex - Anuga Asia 2025

PT Benfood Dinamika Sentosa is an Indonesian snack food manufacturer known for its vibrant portfolio of biscuits, corn-based snacks, and seaweed products. Headquartered in Tangerang Selatan, Indonesia, the company serves both domestic and international markets through a combination of innovative flavor profiles, contemporary packaging, and strategic brand positioning.

Company Overview

Founded with the goal of bringing flavorful, convenient snacks to consumers across Southeast Asia, PT Benfood Dinamika Sentosa has rapidly scaled its operations by integrating modern manufacturing techniques and strong distribution networks. The company prides itself on delivering fun, youth-oriented products that align with global snack trends while maintaining local authenticity.

Product Portfolio

Benfood operates under three key brands, each serving distinct snack categories:

• Biskies:

  • Cheezy Crackers: Cheese-flavored biscuit sticks and crackers
  • Popular among school children and families for their rich taste and texture

• Cemcem:

  • Corn Stick: Light, extruded corn-based sticks available in spicy, cheese, and barbecue variants
  • Pop Cornz: Flavored popcorn for the impulse snack market

• Joa-Yo:

  • Korean Seaweed Snacks: Roasted and lightly salted seaweed sheets, inspired by Korean flavors
  • Gaining popularity among health-conscious and young urban consumers

These products are marketed as affordable indulgences and are available in multiple packaging formats suitable for retail, convenience stores, and e-commerce distribution.

Market Reach and Export Activity

Benfood Dinamika Sentosa has established export operations to several Asian and Middle Eastern markets:

• Primary export destinations include Malaysia, Vietnam, Philippines, Saudi Arabia, and UAE
• Based on trade data and export records:
  • Over 850+ shipments in the last 5 years
  • Estimated annual export revenue of USD 5–7 million
  • Best-performing export SKU: Biskies Cheezy Crackers

The company has also partnered with regional distributors to expand into ethnic retail shelves and online marketplaces.

Manufacturing and Production

Benfood operates a state-of-the-art snack food plant located near Tangerang:

• Facilities include automated baking lines, flavoring tunnels, and vacuum-packed seaweed production lines
• Monthly capacity:
  • 8 million biscuit units
  • 5 million corn snack units
  • 3 million seaweed packets

The company also supports OEM production for select clients in Asia and is equipped for private label partnerships.

Certifications and Quality Compliance

PT Benfood Dinamika Sentosa adheres to the following international and domestic standards:

• ISO 22000: Food Safety Management Systems
• GMP Certified: Good Manufacturing Practices
• HALAL Certification: Issued by the Indonesian Ulema Council (MUI)
• All products are registered with BPOM Indonesia

These certifications ensure product safety and facilitate smooth exports to regulated markets.

Leadership and Corporate Vision

Led by Budiyanto Djoko Susanto, the leadership team is focused on expanding brand reach, enhancing product innovation, and penetrating new export markets. The company embraces a lean operational model, combined with a marketing-driven strategy to capture both modern and traditional retail segments.

Branding and Consumer Engagement

• Biskies is positioned as a value-for-money biscuit brand with strong recognition among Indonesian households.
• Cemcem appeals to teenagers and snackers with spicy and adventurous flavors.
• Joa-Yo taps into the growing demand for Korean-inspired healthy snacks.

Digital marketing channels such as Instagram and YouTube are used for:

• Influencer campaigns
• New product launches
• Behind-the-scenes production insights

Industry Recognition and Partnerships

• Participated in food expos such as SIAL InterFOOD Indonesia and THAIFEX Anuga Asia
• Received commendation from local chambers of commerce for contribution to Indonesia’s SME food export sector
• Shortlisted in regional FMCG awards for packaging innovation and flavor diversity

Distributor and Customer Feedback

International partners commend PT Benfood Dinamika Sentosa for:

• Flexibility in order sizes and custom labeling
• Competitive pricing with consistent product quality
• Fast response times and complete export documentation

With a strong product pipeline, export readiness, and growing brand equity, PT Benfood Dinamika Sentosa continues to establish itself as a key snack food supplier from Indonesia in the regional and global market.