Exhibiting at Thaifex - Anuga Asia 2025

Berli Jucker Foods Limited (BJF), a subsidiary of Berli Jucker Public Company Limited under the TCC Group, is a premier Thai food manufacturer and exporter recognized for its innovative snack products and consumer-centric branding. Headquartered in Bang Sao Thong, Samut Prakan, Thailand, BJF has carved a dominant niche in the Southeast Asian packaged food industry with its portfolio of market-leading snack brands.

Company Background

Berli Jucker Foods Limited was founded as part of the broader expansion of Berli Jucker PLC into the consumer goods sector. Under the leadership of Aswin Techajareonvikul, the company has grown rapidly by emphasizing product quality, manufacturing excellence, and strong market penetration. Leveraging decades of business legacy, BJF has evolved into one of Thailand’s most recognizable FMCG snack producers, distributing across Asia and global markets.

Core Business

BJF’s core business lies in the development, production, marketing, and export of snack foods, primarily in the ready-to-eat, impulse-buy segment. The company integrates cutting-edge food processing technologies, modern packaging systems, and regional taste preferences to cater to a wide consumer base, both domestically and internationally.

Product and Service Offerings

Berli Jucker Foods' product lineup includes:

• Potato Chips (Tasto Brand)

  • Tasto Ridge Cut BBQ Flavor
  • Tasto Spicy Cheese Flavor
  • Tasto Wasabi Flavor

• Rice Crackers (Dozo Brand)

  • Japanese-style light and crispy rice snacks for kids and families

• Chocolate-Coated Snacks (Campus Brand)

  • Rice balls, crispy wafers, and other chocolate-coated innovations

• Caramel Yam Chips (Party Brand)

  • Unique caramel-coated snacks using yam and root vegetables

These products are strategically positioned to cater to a broad age demographic, from school-aged children to working professionals, and offer both indulgence and innovation in snack formats.

Specialization and USP

Berli Jucker Foods Limited differentiates itself in the competitive snack industry through:

• Brand Leadership in Thailand: Tasto and Dozo enjoy strong brand recall and shelf presence
• Innovative Flavor Profiles: Frequent release of limited edition and localized flavors
• Integrated Supply Chain: Seamless coordination from R&D to manufacturing and distribution
• Premium Packaging and Design: Aimed at impulse-buy markets and international appeal

Financials and Growth Indicators

While BJF does not report independent financials, its parent company, Berli Jucker Public Company Limited (BJC), recorded:

• Total revenue of THB 158.69 billion in 2023, with consumer goods comprising a significant share
• Continuous year-on-year growth in snack and beverage segment exports

Berli Jucker Foods is considered a major contributor to this segment, with increasing penetration into regional ASEAN and Middle Eastern snack markets.

Shipment Data

Trade intelligence sources report that Berli Jucker Foods has:

• Executed over 300 export shipments in the last two years
• Exported to countries including China, Vietnam, UAE, Saudi Arabia, and Singapore
• Key SKUs in demand: Tasto BBQ Chips, Dozo Rice Crackers, Campus Chocolate Snacks
• Exports distributed via consolidated and full-container-load shipments to global importers

Target Markets

The company primarily targets:

• Supermarkets and hypermarkets in ASEAN and Middle East
• International food distributors specializing in Asian snacks
• Duty-free and travel retail channels
• Convenience store chains in Thailand and export markets

Capabilities

Berli Jucker Foods operates high-capacity, fully automated manufacturing plants with capabilities that include:

• Continuous frying and baking lines
• Nitrogen flushing and foil-sealed packaging
• Product development and sensory labs
• Volume scalability for high-demand SKUs
• Customization options for OEM clients and export market packaging

Certifications and Compliance

To meet international safety and quality standards, BJF holds:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• ISO 9001 and ISO 22000
• Halal Certification for Islamic markets
• Internal compliance audits aligned with Thai FDA and export authority regulations

Customer Testimonials

The Tasto and Dozo brands have consistently ranked among the top 5 snack brands in Thai consumer surveys. Distributors praise the company for:

• Reliable logistics and lead time management
• Strong promotional support and consumer engagement
• Consistent flavor integrity and shelf life

Major Achievements

• Tasto brand recognized with multiple national awards for marketing and brand equity
• Dozo rice crackers have secured high penetration in the children's snack segment in Vietnam and Malaysia
• Participation in key trade shows like THAIFEX, Gulfood, and SIAL China
• Established partnerships with leading Thai retailers like Big C and 7-Eleven for nationwide coverage

Berli Jucker Foods Limited stands as a dynamic force in the Asian snack industry, combining innovation, taste leadership, and export excellence to bring Thai flavor experiences to global consumers.