Bernabest Food Products, Inc., popularly known as Siomai House, is one of the Philippines’ most iconic quick-service food brands specializing in affordable yet quality dim sum and Asian snacks. Operating under a franchising model, the company has built an extensive nationwide presence with thousands of strategically located kiosks and outlets.
Company History
Established in the early 2000s, Bernabest Food Products, Inc. was founded with a vision to offer Filipinos authentic and satisfying dim sum at affordable prices. Over the years, the company has successfully transformed the humble siomai (Chinese dumpling) into a mass-market food staple through operational excellence, branding consistency, and an aggressive franchise strategy. The brand "Siomai House" quickly became synonymous with quality, value, and convenience in the street food segment.
Core Business
The company’s primary business revolves around manufacturing, retailing, and franchising ready-to-eat siomai and related food items. It controls the full value chain from food production and logistics to kiosk operations and franchising support. Their stronghold in the “budget meals” sector, particularly in malls, terminals, and high-footfall urban locations, reflects their agility in responding to market demands.
Product and Service Offerings
Bernabest Food Products, Inc. has diversified its offerings under three core categories:
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Siomai Varieties:
- Pork and Shrimp Siomai
- Pork Siomai
- Beef Siomai
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Empanada Especiale Line:
- Ham and Cheese
- Chicken
- Pork
- Tuna
- Beef
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Frozen Packs:
- Siomai Buddy Pack (for sharing)
- Siomai Solo Pack (individual)
- Siomai Family Pack (bulk)
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Beverages and Condiments:
- Bottled Gulaman Drinks
- Rite N Lite Flavored Beverages
- Chili-Garlic Sauce (retail and kiosk condiment)
These products are available through in-kiosk consumption and take-home frozen packs, making the brand relevant to both dine-out and at-home consumers.
Specialization and Core USP
Siomai House has become a market leader due to its affordable pricing, consistent product quality, and widespread availability. Its siomai offerings are steamed fresh on-site, leveraging a high-turnover model that ensures freshness. With a standardized franchise system, the brand maintains uniformity in taste, hygiene, and customer experience across all locations.
Financials
While exact revenue figures are not publicly disclosed, franchise and retail analysts estimate that Siomai House generates multi-million peso monthly sales per region, given its extensive kiosk base (over 800 outlets as of 2024). The franchise system’s popularity is evidenced by waitlists for new franchisees, indicating robust profit margins and sustained investor interest.
Shipment and Export Activity
Bernabest Food Products primarily operates domestically with no major export activity. However, its frozen product packaging and centralized food processing plant indicate capabilities that can cater to international markets, especially OFW-dense regions seeking Filipino food.
Target Market
The primary target audience includes:
- Working-class commuters
- Students and mall-goers
- Small food retailers/franchise investors
The company’s positioning as an affordable yet quality quick-meal option has enabled it to dominate in transit hubs, mall food courts, and neighborhood convenience zones.
Capabilities
- Centralized food manufacturing facility ensuring volume scalability
- Cold-chain logistics for frozen product distribution
- In-house franchise support system including operations, training, and marketing
- Compliance with Philippine FDA food safety regulations
- Scalable packaging systems for take-home and retail-ready formats
Certifications and Compliance
Bernabest Food Products, Inc. complies with local food safety standards under the supervision of the Department of Trade and Industry (DTI) and the Food and Drug Administration (FDA) of the Philippines. The company maintains a sanitary permit, business permits, and routinely passes LGU inspection protocols at all branches.
Customer Testimonials
Social media reviews and third-party aggregator platforms consistently rank Siomai House highly for taste and value. A recurring sentiment is: “Great taste for just PHP 35 – quick, hot, and consistent wherever you go!” Repeat purchases and strong brand loyalty are evident among Filipino consumers.
Major Achievements
- Over 800 kiosk outlets nationwide as of 2024
- Franchise growth rate of over 12% year-on-year since 2019
- Introduced the Empanada Especiale line as a cross-selling success
- Built strong brand equity as the go-to “budget siomai” of the Philippines
- Successfully launched frozen retail packs expanding in-home consumption market
Siomai House by Bernabest Food Products, Inc. continues to elevate traditional street food through a disciplined business model, customer-centric pricing, and consistent quality—a winning combination in the competitive quick-service food landscape of the Philippines.