Exhibiting at Thaifex - Anuga Asia 2025

Betagro Agro Industry Co., Ltd. is a flagship subsidiary of the Betagro Group, a leading agro-industrial and food conglomerate in Thailand. Headquartered in Bangkok, the company plays a central role in the group’s integrated value chain by managing animal feed production, livestock farming, meat processing, food innovation, and distribution under globally recognized quality and safety standards. Betagro Agro Industry Co., Ltd. serves both domestic and international markets with a strong commitment to food safety, sustainability, and innovation.

Core Business and Offerings

The company operates across several core business segments:

• Animal Feed:

  • Swine Feed
  • Poultry Feed
  • Aquaculture Feed

• Livestock Farming:

  • Swine
  • Broilers (meat chickens)
  • Layers (egg-laying hens)

• Processed Foods:

  • Fresh Pork
  • Fresh Chicken
  • Eggs
  • Ready-to-Eat Meals
  • Sausages, Ham, Bologna, Meatballs

• Pet Products:

  • Pet Food
  • Pet Snacks
  • Pet Care Products

• Animal Health Products:

  • Veterinary Medicines
  • Nutritional Supplements

• Farm Equipment:

  • Automated Feeding Systems
  • Animal Housing Solutions
  • Biosecurity and Sanitation Equipment

These offerings are marketed under premium consumer and B2B brands such as Betagro, S-Pure, Meatly!, and Itoham.

Specialisation and Unique Selling Proposition (USP)

Betagro Agro Industry Co., Ltd. is known for:

• Integrated Supply Chain: End-to-end control from feed to food ensures traceability and consistent quality.
• S-Pure Brand Excellence: Certified under "Raised Without Antibiotics" and the world’s first pork brand to achieve NSF International’s GAP certification.
• Sustainability Commitment: Focus on animal welfare, reduced antibiotics, eco-friendly farming systems, and renewable energy integration.
• Food Innovation: Proprietary R&D in ready-to-eat meals and functional foods aligned with global wellness trends.

Market Positioning and Target Market

Betagro Agro Industry Co., Ltd. operates across multiple market segments:

• Retail Consumers via supermarkets, convenience stores, and e-commerce platforms.
• HORECA sector with chilled/frozen meats and specialty processed products.
• Industrial Clients using bulk meat and animal-based ingredients.
• International Importers seeking certified Thai agricultural exports in Asia, Europe, and the Middle East.

The company’s diversified portfolio supports value offerings from mass-market meat products to premium antibiotic-free lines.

Financials

As part of Betagro Group Public Company Limited, the financials for Betagro Agro Industry Co., Ltd. are consolidated:

• 2023 Revenue (Betagro Group): THB 110.6 billion (~USD 3.1 billion)
• Net Profit: THB 3.24 billion (~USD 90 million)
• Revenue from International Sales: Over 20% of group turnover, supported by Betagro Agro Industry’s export operations.

These figures affirm Betagro Agro Industry's role as a key revenue driver in the group’s vertically integrated ecosystem.

Shipment and Export Data

The company exports to over 20 countries across:

• ASEAN: Vietnam, Cambodia, Myanmar, Singapore
• Middle East: UAE, Saudi Arabia
• Asia-Pacific: Japan, Hong Kong, South Korea
• Europe: Netherlands, United Kingdom

Key exported items include fresh chicken, frozen pork, processed meats, and pet food. The company adheres to multiple international standards including:

• Halal and HACCP Certification
• EU and Japanese Import Protocol Compliance
• ISO 22000, BRC, and GMP+

Capabilities

• Processing Capacity: Over 10,000 tons/month of pork and poultry processing
• Cold Chain Logistics: Nationwide temperature-controlled transport and warehousing
• R&D Innovation Center: Focused on alternative proteins, wellness-enhanced foods
• Agri-Tech: IoT-based monitoring for livestock, AI in feed efficiency analytics

Certifications and Compliance

Betagro Agro Industry maintains a rigorous compliance record:

• Global GAP (Good Agricultural Practices)
• HACCP & GMP Certification
• ISO 9001: Quality Management
• ISO 14001: Environmental Management
• Animal Welfare Standards aligned with EU protocols

Special certifications include NSF Raised Without Antibiotics for S-Pure products.

Customer Testimonials

While specific testimonials are proprietary, the consistent presence of Betagro’s products in premium supermarket chains and partnerships with major global importers highlight trust and satisfaction in both domestic and international channels.

Major Achievements

• First in Thailand to Launch Antibiotic-Free Pork under S-Pure
• Export Approval to High-Regulation Markets including the EU and Japan
• Awarded Thailand’s Best Exporter by the Department of International Trade Promotion
• Investment in Green Energy with solar installations across key facilities
• Digital Meat Traceability Platform launched for consumer transparency