Beth-El Food Ltd., headquartered in Zikhron Yaakov, Israel, is a premium food manufacturer and exporter best known for its flagship brand, Aunt Berta. The company has carved a niche in the global gourmet and specialty foods market by offering handcrafted, small-batch products rooted in Mediterranean and Middle Eastern culinary traditions. Beth-El Food emphasizes natural ingredients, artisanal preparation methods, and a high standard of food safety and export readiness.
Core Business and Offerings
Operating under the Aunt Berta brand, Beth-El Food Ltd. produces a wide range of high-quality food products categorized into:
-
Fruit Spreads:
- Strawberry
- Cherry
- Fig
- Pomegranate
- Apple & Cinnamon
- Peach & Blackberry
-
Cooking Sauces:
- Shakshuka Sauce
- Chili & Garlic Sauce
- Honey & Garlic Sauce
- Teriyaki Pomegranate Sauce
-
Savory Spreads:
- Roasted Eggplant Spread
- Sun-Dried Tomato Spread
- Artichoke Spread
- Spicy Roasted Pepper Spread
-
Confectionery and Baked Goods:
- Pure Honey
- Cookies
- Artisanal Breads and Rolls
- Boutique Chocolates
These products cater to both retail and foodservice sectors and are designed for export, maintaining long shelf-life without compromising on taste and nutritional integrity.
Specialisation and Unique Selling Proposition (USP)
Beth-El Food Ltd. is distinguished by:
- Heritage-Based Branding: “Aunt Berta” is a storytelling brand inspired by family recipes and traditional methods.
- Premium Ingredient Sourcing: Use of locally grown fruits, vegetables, and herbs from the Galilee and Golan Heights.
- Clean Label Products: Emphasis on all-natural, non-GMO, preservative-free formulations.
- Kosher Certification: All products are certified kosher and meet strict dietary standards suitable for Jewish and export markets.
- Artisanal Manufacturing: Products are prepared using traditional slow-cooking and hand-filling processes to retain authentic texture and flavor.
Market Positioning and Target Market
Beth-El Food Ltd. targets:
- Gourmet Retail Chains in the U.S., Europe, and Asia
- Health-Conscious Consumers seeking clean-label alternatives
- Ethnic and Kosher Food Distributors
- Online Retail Platforms and specialty food e-commerce channels
Its brand positioning as a purveyor of wholesome, nostalgic, and Mediterranean-authentic products appeals to a growing global base of wellness-oriented consumers.
Financials
As a privately owned business, Beth-El Food Ltd. does not disclose financials publicly. However, based on export activity, production scale, and brand presence:
- Estimated turnover is in the range of several million USD annually.
- Revenue streams are diversified across direct export, private label, and co-packing arrangements for foreign markets.
Shipment and Export Data
Beth-El Food Ltd. is an established exporter of premium Israeli specialty foods. Key insights:
- Primary Export Markets: United States, Germany, France, United Kingdom, South Korea, and Japan.
- Trade Partnerships: Retail placements in chains such as Whole Foods (US) and specialty grocers in Europe and Asia.
- Shipment Logistics: Export-ready packaging with EU and FDA-compliant labeling, including multi-language SKUs.
- Certifications: Kosher (OU and local), ISO food safety standards (unverified, but implied from international reach), vegan labeling on selected SKUs.
Capabilities
- Flexible Manufacturing: In-house facilities for both small-batch artisanal and scaled-up commercial production.
- Private Label Services: Customization for retailers and distributors worldwide.
- Product Development: Rapid innovation cycle to develop new variants based on seasonal ingredients and consumer trends.
- Distribution Network: Multi-modal logistics for chilled, ambient, and shelf-stable products across continents.
Certifications and Compliance
While specific certificates are not publicly published online, the company advertises compliance with:
- Kosher Certification
- FDA Standards for Export to the U.S.
- EU Food Safety Regulations
These certifications are fundamental to accessing the company’s core export destinations.
Customer Testimonials
Though direct testimonials are not published on the corporate website, consistent retail visibility and repeat listings with major gourmet and organic food buyers indicate high levels of customer satisfaction and loyalty. Aunt Berta products are often positively reviewed for their homemade taste and clean ingredient profiles.
Major Achievements
- Global Brand Recognition: Aunt Berta is one of Israel's most recognized gourmet food brands in export markets.
- Retail Expansion: Established shelf presence in over 15 countries through partnerships and food expos.
- Culinary Awards: Products have received awards at international food fairs, particularly in the fruit preserve and ethnic spread categories.
- Product Innovation: Continuous expansion into hybrid sauces and fusion flavors, such as Teriyaki Pomegranate and Chili Garlic Mediterranean blends.
