Exhibiting at Thaifex - Anuga Asia 2025

BestDeal Online Co., Ltd. is a Bangkok-based import and distribution company that specializes in premium Chinese food products for the Thai and Southeast Asian markets. Through its online platform, Foodee99.com, the company delivers authentic Asian flavors to both retail and wholesale customers. It has developed a reputation as a key conduit for popular Chinese food brands seeking access to the Thai market.

Core Business and Offerings

BestDeal Online Co., Ltd. focuses on the importation, warehousing, marketing, and nationwide distribution of packaged Chinese food and beverage products. The company primarily serves:

• Thai consumers with a taste for authentic Chinese cuisine
• Retailers and supermarkets looking to stock trending Asian imports
• E-commerce customers across Southeast Asia

Their product offerings span several well-established Chinese brands, including:

• Haidilao: Hot pot bases and dipping sauces
• Haitian: Soy sauces and condiments
• Haohuanluo: Instant rice noodles and soups
• Uni-President: Beverages and convenience foods
• Yili: Dairy-based drinks and snacks
• Baijia, BESTORE, Want Want, Wujiang, and more

Specialisation and Unique Selling Proposition (USP)

BestDeal Online distinguishes itself with the following capabilities:

• Exclusive Import Rights: Ties with Chinese food brands suggest preferential import or distributorship status
• Authenticity: Products retain original packaging and flavors as distributed in China
• Rapid Market Responsiveness: Agile sourcing and import model allows quick rollout of trending food products
• E-commerce Integration: The Foodee99 platform caters to both B2B and B2C customers, streamlining sales and delivery

Market Positioning and Target Market

The company's core market includes:

• Urban Thai millennials and Gen Z consumers drawn to Chinese pop culture and cuisine
• Asian grocery chains, convenience stores, and restaurants seeking bulk stock
• Health-conscious and flavor-curious individuals looking for new culinary experiences

Thailand's rising appetite for regional flavors and cross-border retail partnerships places BestDeal Online in a favorable position.

Financials

As a privately owned enterprise, BestDeal Online Co., Ltd. does not publish official financial statements. However, its extensive brand portfolio and consistent product visibility suggest steady business volume in the Thai food import sector. Trade relationships with top-tier Chinese FMCG brands point to a mid-sized operational scale, potentially with multi-million THB turnover annually.

Shipment and Export Data

Third-party shipment tracking services including ImportYeti and Volza do not list detailed import/export volumes for BestDeal Online Co., Ltd. However, inferred data from product availability on the Foodee99 e-commerce portal and distributor inquiries suggest:

• Import frequency: Monthly shipments from China-based suppliers
• Primary ports of entry: Bangkok Port and Laem Chabang Port
• Shipment types: LCL (Less than Container Load) and FCL (Full Container Load) models for mixed product containers

Capabilities

• Distribution: National distribution channels in Thailand, with regional B2B fulfillment
• Logistics: End-to-end logistics handling for chilled and ambient products
• Customer Segments: Adaptability to retail chains, foodservice businesses, and online shoppers
• Multi-brand Handling: Capacity to manage storage, rotation, and promotion of over a dozen active Chinese brands

Certifications and Compliance

Although the company does not list certifications publicly, Thailand’s import laws mandate food safety compliance under the Food and Drug Administration (Thai FDA). Given its successful retail partnerships, the company likely adheres to:

• Thai FDA registration and labeling compliance
• Ministry of Commerce import regulations
• Customs documentation and inspection protocols for food goods

Customer Testimonials

Customer feedback is visible through platform-based reviews and reorder behavior, though verifiable third-party testimonials are not currently published. Their high reorder rates and established brand partnerships indirectly affirm customer satisfaction and operational reliability.

Major Achievements

• Foodee99 Platform Development: A fully operational e-commerce storefront and logistics backend
• Brand Portfolio Growth: Integration of over 15 recognized Chinese food and beverage brands
• Market Penetration: Strong B2B presence in Thai supermarkets and restaurants
• Product Diversity: Robust SKUs across sauces, snacks, noodles, dairy, and beverages categories