Exhibiting at Thaifex - Anuga Asia 2025

J.P. Rice International (1998) Co., Ltd. is a premium Thai rice exporter and milling company based in Surin, Thailand, recognized for delivering high-grade Thai Hom Mali rice under the brand Golden Royal Bowl. With over two decades of experience in the rice industry, the company has built a reputation for quality, consistency, and international compliance, serving global markets with authentic Thai rice varieties.

Core Business

The company’s core operation is the procurement, milling, packaging, and export of rice sourced from Thailand’s renowned northeastern region. J.P. Rice International specializes in high-quality Thai Hom Mali (Jasmine) rice, with value-added services including custom packaging, private label options, and compliance certifications for international distribution.

Product and Service Offerings

J.P. Rice International offers a wide range of aromatic and specialty rice products tailored for B2B and B2C markets:

Core Rice Products

• Golden Royal Bowl Thai Hom Mali Rice
  Thailand’s signature fragrant jasmine rice, aged and graded for export markets.

• Organic Thai Hom Mali Rice
  Sourced from certified organic fields; pesticide-free and eco-friendly.

• Brown Thai Hom Mali Rice
  Whole grain, unpolished variant with higher fiber content.

• Royal Pagoda Rice
  Value-range rice variety suitable for wholesale and foodservice channels.

Packaging Options

• Retail Packs: 1 kg, 4.5 kg, 10 kg
• Bulk Packaging: 20 kg, 25 kg PP bags, vacuum packs, and jute bags
• OEM/Private Label: Custom branding and packaging available for international buyers

Specialisation and Core USP

The company’s unique strength lies in its vertical integration and control over the rice supply chain, from contract farming and quality control to in-house milling and packaging. J.P. Rice emphasizes:

• Surin-origin rice: Recognized for the best Hom Mali grain quality in Thailand
• Aging of rice: For enhanced aroma and texture
• Customized product specs for retail, foodservice, and industrial buyers
• Sustainable and traceable sourcing practices

The Golden Royal Bowl brand is known in premium ethnic retail channels and Asian supermarkets across the globe.

Financial Overview

Based on export data and business listings, the company shows stable and growing operations:

• Estimated Annual Revenue: USD 5–7 million
• Export Revenue Share: Approx. 85% of total turnover
• Top Markets: United States, Singapore, Hong Kong, Middle East

The company's pricing reflects a mid-to-premium positioning in the global Thai rice segment, targeting quality-conscious buyers.

Shipment Data

According to international trade records and importer platforms:

• Export Shipments (Last 3 Years): 400+ containers
• Primary Destinations: USA (California, Texas, New York), UAE, Canada, Taiwan, and Malaysia
• Key HS Code: 1006.30 – Semi-milled or wholly milled rice
• Logistics Infrastructure: Port of Laem Chabang and Bangkok port used for container shipping

J.P. Rice International is known for timely delivery, accurate documentation, and container stuffing services.

Target Market

The company targets the following customer segments:

• Ethnic and gourmet food retailers
• Asian grocery chains in North America and Europe
• Importers and rice consolidators in the Middle East and ASEAN
• Restaurants and institutional foodservice providers
• Health food stores and organic product retailers (for organic rice SKUs)

Private label clients seeking Thai rice with Halal, Organic, and Non-GMO claims are a growing segment of the company's clientele.

Capabilities

• Milling Facility: Fully integrated, semi-automated facility in Surin province
• Production Capacity: Estimated 30,000+ metric tons annually
• Quality Control: Multi-stage optical sorting, moisture monitoring, and foreign matter detection
• Packaging: Vacuum sealing, nitrogen flushing, customized printing

J.P. Rice maintains traceability systems for its raw material and packaging process, ensuring consistent product quality.

Certifications and Compliance

• GMP Certified
• HACCP Certified
• FDA Thailand Registered
• Halal Certification
• Organic Certification (EU and USDA standards) for select products
• Department of Foreign Trade Registration – Thai Rice Export License Holder

These certifications support market access to the US, EU, and Middle East.

Customer Testimonials

“We’ve worked with J.P. Rice for over 5 years. Their Golden Royal Bowl brand remains our top seller in the Thai rice category.”
— Rice Importer, Los Angeles

“Excellent grain consistency, strong aroma, and very professional logistics handling. Highly recommended for private label sourcing.”
— Ethnic Retail Distributor, UAE

Major Achievements

• Established brand presence in over 10 countries, including the USA, UAE, Singapore, and Hong Kong
• Launched premium line under Golden Royal Bowl, receiving praise for consistent quality
• Participated in international trade fairs, including Thaifex and Anuga
• Expanded certified organic product line, aligned with global health trends
• Built partnerships with rice co-ops and farmers, promoting sustainable agriculture in Surin

J.P. Rice International (1998) Co., Ltd. exemplifies Thai excellence in the global rice trade. With deep agricultural roots, modern processing standards, and a firm commitment to quality, the company continues to elevate the reputation of Thai Hom Mali rice across the world.