Exhibiting at Thaifex - Anuga Asia 2025

J Square Group Co., Ltd. is a Thai food manufacturing and distribution company headquartered in Sala Ya, Phutthamonthon, Nakhon Pathom, Thailand. The company is known for producing a wide range of premium sugar products, flavored syrups, and OEM powder blends under its flagship brand Siroma, serving both retail and industrial foodservice markets across Thailand and the ASEAN region.

Core Business

J Square Group operates as a manufacturer, importer, and distributor of sweeteners and beverage-related ingredients. The company supplies a diverse range of granular sugars, liquid syrups, and powdered formulations tailored for cafes, hotels, foodservice chains, beverage companies, and contract manufacturers.

Product and Service Offerings

J Square Group's product lines cater to both end-consumers and B2B clients. Their offerings include:

Sugar Products

• Icing Sugar
• Caster Sugar
• Refined White Sugar
• Demerara Sugar
• Molasses

These products are available in small retail packs and bulk foodservice formats, suitable for bakeries, cafes, and production facilities.

Flavored Syrups (Siroma Brand)

• Fruit & Dessert Flavors: Apple, Kiwi, Mango, Passion Fruit, Strawberry, Blueberry
• Classics & Floral: Vanilla, Maple, Hibiscus, Rose, Jasmine
• Specialty Café Blends: Tiramisu, Brown Sugar, Thai Tea

Used for mixing into coffee, tea, soda, cocktails, and desserts, Siroma syrups are recognized for their consistency, vibrant flavor, and high mixability in both cold and hot applications.

OEM/Custom Powders & Sweeteners

• Weight-loss Beverages
• Ready-to-drink Instant Powders
• Functional Drinks
• Sweetener Blends for Diet and Keto markets

The company offers R&D formulation, custom flavor development, packaging design, and co-manufacturing services, making it a one-stop partner for food entrepreneurs and private label clients.

Specialisation and Core USP

J Square Group's specialization lies in sweetener systems and beverage solutions, combining flavor expertise, clean-label formulations, and strong B2B servicing capabilities.

Core USPs:

• Wide syrup flavor portfolio with tailored Brix levels
• OEM product development with fast prototyping and sampling
• End-to-end support: formulation, sourcing, regulatory compliance, packaging
• Supply-chain flexibility for B2B and HoReCa clients

The Siroma brand stands out in the Thai beverage market for its barista-grade syrups, enabling consistent beverage taste across franchises and cafe chains.

Financial Overview

As a privately held company, J Square Group does not publish detailed financial reports. However, based on product lines, commercial footprint, and OEM client reach:

• Estimated Annual Revenue (2023): THB 50–80 million (USD 1.4–2.2 million)
• Sales Channels: E-commerce, modern retail outlets, foodservice distributors
• Growth Rate: Averaging 12–15% annually, driven by demand for syrup and sweetener systems

The company services both Thai domestic markets and selective export opportunities to ASEAN partners.

Shipment Data

J Square Group primarily serves the Thai market, but also supports regional OEM export orders:

• Export Regions: Laos, Cambodia, Vietnam, and Malaysia (small-batch OEM contracts)
• Shipment Formats: Plastic bottles (350 ml, 750 ml, 1 liter), powder sachets, 5-liter jugs for foodservice
• Export Products: Custom beverage syrups, sweetened condensed premixes, flavored instant powders

Shipments are processed with full documentation and support for Halal certification upon request.

Target Market

The company’s target segments include:

• Cafes and Bubble Tea Chains
• Foodservice & Catering Companies
• Private Label Beverage Startups
• Retailers & Online Grocery Channels
• Functional Nutrition and Supplement Brands

With a strategic focus on the growing beverage innovation sector, J Square Group is positioned to serve clients looking for versatile and high-quality syrup and powder solutions.

Capabilities

• Production Facility: GMP-compliant processing plant in Nakhon Pathom
• R&D and Formulation Lab: Flavor engineers and food scientists available for co-creation
• Monthly Capacity: Up to 200,000 bottles of syrup and 100 metric tons of powder mixes
• Packaging Formats: PET bottles, sachets, doypacks, paper canisters

The company also offers white-labeling, bilingual label design, and regulatory guidance for health-related claims and international compliance.

Certifications and Compliance

• Thai FDA Registered Products
• GMP Certified Facility
• Halal Certification Available (on request)
• Food Safety Documentation and COA included with each shipment

The company ensures all products are compliant with Thai Ministry of Public Health standards and international quality requirements.

Customer Testimonials

“Siroma syrup is our best-selling mixer across all our cafe branches. Consistent taste and fast delivery.”
— Franchise Beverage Chain, Bangkok

“JR F&B is a reliable OEM partner. Their development team helped us scale our product from test batch to market launch within 3 months.”
— Private Label Startup, Thailand

Major Achievements

• Launched over 30 unique syrup flavors under Siroma
• Developed over 100 OEM powder drink SKUs since 2020
• Participated in THAIFEX and regional food ingredient expos
• Successfully implemented QR-coded traceability for OEM clients
• Expanded into cross-border e-commerce platforms in 2022

J Square Group Co., Ltd. combines formulation expertise, scalable infrastructure, and branding support to serve as a dynamic player in Thailand’s food ingredient and beverage innovation ecosystem. Through its Siroma brand and customized OEM services, the company delivers competitive solutions tailored to modern F&B market demands.