J Square Group Co., Ltd. is a Thai food manufacturing and distribution company headquartered in Sala Ya, Phutthamonthon, Nakhon Pathom, Thailand. The company is known for producing a wide range of premium sugar products, flavored syrups, and OEM powder blends under its flagship brand Siroma, serving both retail and industrial foodservice markets across Thailand and the ASEAN region.
Core Business
J Square Group operates as a manufacturer, importer, and distributor of sweeteners and beverage-related ingredients. The company supplies a diverse range of granular sugars, liquid syrups, and powdered formulations tailored for cafes, hotels, foodservice chains, beverage companies, and contract manufacturers.
Product and Service Offerings
J Square Group's product lines cater to both end-consumers and B2B clients. Their offerings include:
Sugar Products
Icing Sugar
Caster Sugar
Refined White Sugar
Demerara Sugar
Molasses
These products are available in small retail packs and bulk foodservice formats, suitable for bakeries, cafes, and production facilities.
Specialty Café Blends: Tiramisu, Brown Sugar, Thai Tea
Used for mixing into coffee, tea, soda, cocktails, and desserts, Siroma syrups are recognized for their consistency, vibrant flavor, and high mixability in both cold and hot applications.
OEM/Custom Powders & Sweeteners
Weight-loss Beverages
Ready-to-drink Instant Powders
Functional Drinks
Sweetener Blends for Diet and Keto markets
The company offers R&D formulation, custom flavor development, packaging design, and co-manufacturing services, making it a one-stop partner for food entrepreneurs and private label clients.
Specialisation and Core USP
J Square Group's specialization lies in sweetener systems and beverage solutions, combining flavor expertise, clean-label formulations, and strong B2B servicing capabilities.
Core USPs:
Wide syrup flavor portfolio with tailored Brix levels
OEM product development with fast prototyping and sampling
Supply-chain flexibility for B2B and HoReCa clients
The Siroma brand stands out in the Thai beverage market for its barista-grade syrups, enabling consistent beverage taste across franchises and cafe chains.
Financial Overview
As a privately held company, J Square Group does not publish detailed financial reports. However, based on product lines, commercial footprint, and OEM client reach:
Estimated Annual Revenue (2023): THB 50–80 million (USD 1.4–2.2 million)
Sales Channels: E-commerce, modern retail outlets, foodservice distributors
Growth Rate: Averaging 12–15% annually, driven by demand for syrup and sweetener systems
The company services both Thai domestic markets and selective export opportunities to ASEAN partners.
Shipment Data
J Square Group primarily serves the Thai market, but also supports regional OEM export orders:
Export Regions: Laos, Cambodia, Vietnam, and Malaysia (small-batch OEM contracts)
Shipments are processed with full documentation and support for Halal certification upon request.
Target Market
The company’s target segments include:
Cafes and Bubble Tea Chains
Foodservice & Catering Companies
Private Label Beverage Startups
Retailers & Online Grocery Channels
Functional Nutrition and Supplement Brands
With a strategic focus on the growing beverage innovation sector, J Square Group is positioned to serve clients looking for versatile and high-quality syrup and powder solutions.
Capabilities
Production Facility: GMP-compliant processing plant in Nakhon Pathom
R&D and Formulation Lab: Flavor engineers and food scientists available for co-creation
Monthly Capacity: Up to 200,000 bottles of syrup and 100 metric tons of powder mixes
Packaging Formats: PET bottles, sachets, doypacks, paper canisters
The company also offers white-labeling, bilingual label design, and regulatory guidance for health-related claims and international compliance.
Certifications and Compliance
Thai FDA Registered Products
GMP Certified Facility
Halal Certification Available (on request)
Food Safety Documentation and COA included with each shipment
The company ensures all products are compliant with Thai Ministry of Public Health standards and international quality requirements.
Customer Testimonials
“Siroma syrup is our best-selling mixer across all our cafe branches. Consistent taste and fast delivery.”
— Franchise Beverage Chain, Bangkok
“JR F&B is a reliable OEM partner. Their development team helped us scale our product from test batch to market launch within 3 months.”
— Private Label Startup, Thailand
Major Achievements
Launched over 30 unique syrup flavors under Siroma
Developed over 100 OEM powder drink SKUs since 2020
Participated in THAIFEX and regional food ingredient expos
Successfully implemented QR-coded traceability for OEM clients
Expanded into cross-border e-commerce platforms in 2022
J Square Group Co., Ltd. combines formulation expertise, scalable infrastructure, and branding support to serve as a dynamic player in Thailand’s food ingredient and beverage innovation ecosystem. Through its Siroma brand and customized OEM services, the company delivers competitive solutions tailored to modern F&B market demands.