Better Retailing is a prominent business intelligence and news platform dedicated to the UK convenience retail sector. Operated by Newtrade Media Ltd., Better Retailing plays a vital role in empowering independent retailers with up-to-date news, data insights, best practices, and resources to thrive in the competitive retail landscape.
Core Business and Offerings
Better Retailing serves as a digital and print hub for thousands of convenience store owners, symbol group retailers, and local shopkeepers across the United Kingdom. It provides tailored content that spans:
- Retail News: Coverage of legislative changes, industry updates, tobacco, alcohol, and grocery regulation news.
- Business Advice: Sales improvement strategies, merchandising, staff management, and store layout tips.
- Category Management Tools: Insights on top-selling lines, price guides, and supplier promotions.
- Digital Resources: Templates, planograms, and e-guides to support operational efficiency.
- Retailer Community Stories: Showcasing real stories and case studies from successful retailers nationwide.
Better Retailing’s parent company, Newtrade Media, also publishes Retail Express, RN (Retail Newsagent), and The Retail Success Handbook, forming a portfolio aimed at equipping retailers with all-around support.
Target Market
The primary audience comprises:
- Independent convenience store owners
- Symbol group members (e.g., Nisa, Costcutter, Premier)
- Newsagents and forecourt retailers
- Small chain store operators
- FMCG suppliers and wholesalers targeting convenience retail
With more than 46,000 independent stores in the UK convenience sector, Better Retailing's content serves a vast and highly engaged business community.
Market Position and Reach
Better Retailing’s website and print platforms collectively reach tens of thousands of unique users monthly, with strong readership from both independent retailers and suppliers. According to industry media insights, Newtrade Media’s platforms are among the top go-to sources for UK convenience sector news.
Website Traffic Estimate (per SimilarWeb & SEMrush data):
- Monthly visits: 30,000–50,000
- Average visit duration: 2.5 minutes
- Top user demographics: UK-based business owners aged 35–60
Capabilities and Partnerships
Better Retailing collaborates with major FMCG brands, wholesalers, and symbol groups to bring real-time promotional activity, category insights, and in-store execution strategies to its readers. Their data-led insights help suppliers understand grassroots retailer behavior, while giving retailers the tools to increase basket spend and customer retention.
The company hosts webinars, publishes category guides, and manages retailer engagement campaigns in partnership with top suppliers like:
- Imperial Tobacco
- Coca-Cola Europacific Partners
- Mondelez International
- Booker Wholesale
- Suntory Beverage & Food GB&I
Industry Insights and Reports
Better Retailing regularly publishes analytical reports and surveys, including:
- Retailer Sentiment Indexes
- Category Growth Reports
- Tobacco and Vaping Trend Reviews
- Retailer Profitability Benchmarks
These reports serve as vital business planning tools for retailers and category managers alike.
Customer Testimonials
“Better Retailing is my daily go-to. From vape category changes to layout ideas, it's been a key part of my growth strategy.”
— Convenience Store Owner, Birmingham
“Their advice and case studies helped us improve stock turnover by 15%. The retail advice is practical and grounded.”
— Premier Store Retailer, Leeds
Achievements and Recognition
- Recognized as a top digital platform for independent UK retailers in the convenience sector.
- Retail Express, part of the Better Retailing ecosystem, shortlisted for multiple trade publishing awards.
- Praised by major trade bodies like ACS (Association of Convenience Stores) and NFRN for supporting independent retail viability.
Certifications and Affiliations
While Better Retailing does not deal in physical products, it adheres to the editorial and ethical standards set by:
- Independent Press Standards Organisation (IPSO)
- Association of Convenience Stores (ACS) Partnerships
- NFRN Endorsements for Retailer Content
Conclusion
Better Retailing has cemented itself as an indispensable tool for independent convenience retailers in the UK, offering unparalleled access to actionable insights, community-driven success stories, and data-backed decision-making tools. In an industry facing rapid change and margin pressures, Better Retailing equips shop owners with the knowledge to adapt, compete, and succeed.