Exhibiting at FOOD INGREDIENTS CHINA 2025

Betterlife Biotechnology Co., Ltd., headquartered in Tianjin, China, is a cross-border enterprise dedicated to the importation, distribution, and OEM production of functional food ingredients, health foods, and cosmetics. With a strong orientation toward Sino-Japanese collaboration, the company leverages Japan’s advanced food and cosmetic technologies to serve the Chinese market through high-quality, research-backed products and services.

Core Business and Offerings

Betterlife Biotechnology operates with a diversified portfolio that integrates import, distribution, R&D, and OEM manufacturing services. Its business is structured across the following segments:

• Functional Food Ingredients

  • Import and distribution of Japanese functional food raw materials
  • Bioactive compounds for health and wellness applications
  • Enzyme-based ingredients and plant extracts

• Health Foods

  • OEM and contract manufacturing services for dietary supplements
  • Product customization based on client specifications
  • Focus on products such as enzyme drinks, anti-aging supplements, and gut health formulas

• Cosmetics

  • OEM services for Japanese domestic cosmetic formulations
  • Focus on skin repair, hydration, anti-aging, and whitening segments
  • Private label solutions with Japanese formulation quality

• Oral Beauty Products

  • Joint R&D between China and Japan for next-gen beauty-from-within supplements
  • Functional powders, drinks, and tablets targeting skin health and anti-aging

Specialization and Unique Selling Proposition

The company's unique value lies in its deep integration with Japanese health food and cosmetic R&D supply chains. Core strengths include:

• Exclusive access to Japanese proprietary functional raw materials
• Strong supplier network in Japan and strategic partnerships with certified OEM factories
• High level of customization and private labeling services
• Bilingual R&D and sales teams facilitating efficient cross-border collaboration

Betterlife Biotechnology is positioned as a one-stop solution for Chinese brands looking to enter the high-end functional food and beauty markets with Japanese-backed product credibility.

Target Markets

The company serves a B2B clientele including:

• Nutraceutical and Health Food Brands: Sourcing unique Japanese ingredients or seeking turnkey product development
• Beauty and Cosmetic Startups: Leveraging OEM services for Japan-quality product lines
• Cross-border E-commerce Sellers: Engaged in premium supplement and beauty categories
• Traditional Chinese Medicine (TCM) Modernizers: Seeking to integrate modern formulations with traditional wellness concepts

Primary market is China, with distribution channels spanning health food stores, online platforms, wellness clinics, and private labels.

Capabilities

Betterlife Biotechnology combines import management with domestic manufacturing capabilities:

• In-house team for regulatory compliance (China FDA, import customs, labeling)
• Partnership with GMP-certified OEM factories in Japan and China
• On-demand R&D for formulation development and flavor optimization
• Brand strategy support including packaging design and marketing concept localization

OEM production runs are flexible, catering to both startup brands and mature enterprises.

Financials

While financial data is not publicly available, the company's operations in import and high-value OEM services suggest a mid-sized enterprise. The average price point for Japanese enzyme-based ingredients and custom OEM services ranges from USD 20,000 to USD 100,000 per contract, indicating strong revenue potential in the health and beauty segment.

Shipment and Export Data

Although Betterlife Biotechnology primarily operates in import and OEM services within China, trade channel analysis shows:

• Regular shipments from Japan to Tianjin port
• Typical goods include enzyme concentrates, amino acid blends, collagen powders
• Cooperates with Japanese suppliers for joint development and exclusive distribution of functional ingredients

No direct exports are recorded; however, products developed under OEM projects may be redistributed by client brands domestically or internationally.

Certifications and Compliance

The company and its partners maintain high compliance standards, including:

• GMP certification for all OEM manufacturing
• ISO 22000 and ISO 9001 for quality and safety
• Japan Health and Nutrition Food Association affiliations (via supplier partnerships)
• Compliance with Chinese Food and Drug Administration (CFDA) import and registration laws

These certifications support product safety, traceability, and brand integrity for all customers.

Customer Testimonials

Clients on Chinese health food trade platforms and forums highlight:

• Reliable import handling of delicate enzyme products from Japan
• Flexibility and creativity in OEM design and flavor customization
• Fast turnaround times for sampling and production
• Transparent cost structures and quality assurance on Japanese formulations

This has led to long-term repeat business from health brands and personal care startups.

Major Achievements

• Developed multiple top-selling enzyme drinks for Chinese female wellness brands
• Exclusive Chinese distributor of several Japanese patented food ingredients
• Successfully built OEM partnerships with over 30 brands in China’s health food sector
• Participated in industry expos such as FIC (Food Ingredients China) and Healthplex Expo

Betterlife Biotechnology Co., Ltd. continues to serve as a vital bridge between Japanese innovation and Chinese health and wellness demand, offering integrated solutions with scientific rigor, manufacturing excellence, and market insight.