Bibica Corporation is one of Vietnam’s largest and most recognized confectionery manufacturers, headquartered in Ho Chi Minh City. With decades of experience in producing a wide range of bakery, candy, and nutritional snack products, Bibica has become a leading name in Vietnam’s FMCG industry. The company is known for its strong domestic presence and expanding global footprint, with a robust portfolio of beloved brands including Hura, Goody, Quasure, and aHHa.
Core Business and Offerings
Bibica’s product offerings span across several major confectionery and nutritional categories:
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Sponge Cakes:
- Hura Deli
- Hura Layercake
- Hura Swissroll
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Cookies:
- Goody Butter Cookies
- Quasure Sugar-Free Cookies
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Crackers:
- Gooka Vegetable Crackers
- Gooka Nougat Filling Crackers
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Candies:
- Migita Hard Candy
- aHHa Milk Candy
- Zoo Jelly
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Moon Cakes:
- Traditional Moon Cakes (seasonal)
- Nutritional Moon Cakes (low sugar, high fiber variants)
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Nutritional Products:
- Quasure Light Milk Biscuits
- Mumsure Cakes (for pregnant and lactating women)
- Growsure Nutritional Cakes (for children and elderly)
Each product segment is supported by strategic branding, enabling Bibica to serve both everyday snacking needs and traditional festive occasions.
Specialisation and Unique Selling Proposition (USP)
Bibica’s key strengths include:
- Pioneer in Nutritional Confectionery: Quasure, Mumsure, and Growsure lines cater to health-conscious and medical-diet consumers.
- Seasonal Leadership: One of the top producers of moon cakes in Vietnam during the Mid-Autumn Festival.
- Advanced Production Facilities: Automated lines with high capacity enable volume and consistency.
- Strong Brand Equity: Bibica products have high recall value among Vietnamese consumers across generations.
Market Positioning and Target Market
Bibica serves both domestic and international markets across the following segments:
- Mass-market Retail: Supermarkets, convenience stores, and grocery outlets nationwide.
- Export Channels: Key destinations include the USA, Japan, South Korea, and ASEAN countries.
- Institutional Clients: School and hospital supply chains for nutritional biscuits and cakes.
- Seasonal Gifting: High-volume sales during Tet (Lunar New Year) and Mid-Autumn festivals.
Their ability to balance affordability with nutritional and festive appeal gives them a unique multi-segment positioning.
Financials
While exact figures for Bibica Corporation are not disclosed on public financial reports, market data indicates:
- Annual Revenue: Estimated to exceed USD 35 million.
- Market Share: Among the top 5 confectionery manufacturers in Vietnam.
- Production Volume: Over 20,000 tons of confectionery produced annually across multiple factories.
The company’s consistent growth is driven by both domestic demand and export partnerships.
Shipment and Export Data
Bibica’s exports span over 15 countries, supported by an extensive logistics and distribution network:
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Key Export Markets:
- United States
- Japan
- South Korea
- Cambodia
- Myanmar
- Australia
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Export Logistics:
- Multilingual packaging and barcode systems
- Product compliance with FDA, Halal, and regional labeling standards
- Long shelf-life products optimized for sea freight
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Private Label Services: Available for international distributors
Capabilities
- Fully Integrated Manufacturing: Capable of producing cakes, cookies, candies, and moon cakes under one roof.
- In-House R&D Team: Constant product innovation, particularly in health and wellness segments.
- Distribution Channels: National coverage through modern trade, traditional trade, and e-commerce.
- Event-Based Production: Scalable manufacturing lines for seasonal spikes (e.g., moon cakes).
Certifications and Compliance
Bibica Corporation adheres to rigorous food safety and quality standards, including:
- HACCP Certification
- ISO 22000: Food Safety Management Systems
- Halal Certification
- Vietnam Ministry of Health Compliance
- FDA-registered for export to the U.S.
These certifications ensure product quality and global market readiness.
Customer Testimonials
Bibica enjoys high brand loyalty in Vietnam, especially for its sponge cakes and seasonal offerings. Customers value:
- Trusted quality and taste
- Affordable price point
- Nutritional options for specialized diets
Social media engagement and supermarket sales data reinforce the company’s status as a household name in Vietnam.
Major Achievements
- Bibica Company Profile: Download PDF
- Established Export Network: Active in over 15 countries with branded and private label products
- National Confectionery Leader: Widely recognized in Vietnam for sponge cakes and moon cakes
- Strategic Product Diversification: Expanded into diabetic and maternal nutrition segments
- Sustainable Manufacturing: Focus on reducing waste and improving packaging materials
Factory Tour Video: Introduction of Bibica Confectionery Factory
