Bika Food Sdn. Bhd., based in Johor Bahru, Malaysia, is one of Southeast Asia’s most established snack and confectionery manufacturers. Known for its flagship brand Bika, the company has become a household name across Asia and the Middle East, offering a diverse range of affordable, high-quality snack foods including crackers, biscuits, wafers, and corn-based products.
Company Overview
Founded in the 1970s, Bika Food Sdn. Bhd. has over four decades of experience in the fast-moving consumer goods (FMCG) industry. With manufacturing capabilities that blend traditional snack profiles with modern quality standards, the company serves both local and international markets. It operates under multiple sub-brands including BeeDoo, Fika, Little Bear, and Rona, addressing a wide demographic—from children to adults.
Core Business Activities
The company focuses on:
- Manufacturing snack foods at scale
- Private label production for export partners
- Brand-driven consumer marketing in developing markets
- Distributing through both modern and traditional retail channels
Product Portfolio
Crackers
- Chicken Flavoured Crackers
- Honey Tapioca Chips
- Seafood, Cuttlefish, and Lobster Flavoured Crackers
- Curry Chicken & B.B.Q. Corn Snacks
- Prawn and Crab Flavoured Snacks
Biscuits
- Milk Biscuits – Enriched with vitamins and minerals, preservative-free
- Rona Bear and Little Bear Series – Chocolate and milk variants
- BeeDoo Biscuits – Designed for children with appealing flavors and packaging
Confectionery
- Crispy Chocolate Candy
- Chocolate Crunch
- Chocolate Wafer Bars
Corn Snacks
- Cheese Corn Stick
- B.B.Q. Flavoured Corn Snacks
Wafers
- Wafer Cubes
- Display Box Wafer Bars
- Chocolate-coated wafer options
Specializations and Strengths
Bika stands out in the industry due to its:
- High-volume automated production lines operating under strict quality standards
- Wide flavor range tailored to regional taste preferences
- Flexible private labeling capability for overseas clients
- Strong logistics network enabling fast and consistent deliveries
Certifications and Compliance
Bika maintains a strong commitment to food safety and international compliance. Though specific certifications are not listed on public platforms, based on export records and industry practice, the company is highly likely to be certified under:
- HACCP (Hazard Analysis and Critical Control Point)
- GMP (Good Manufacturing Practices)
- Halal Certification – Key for access to Malaysia, Indonesia, and Middle East markets
Financial Performance and Export Reach
Bika Food Sdn. Bhd. has demonstrated robust performance across international markets:
- Export presence in over 30 countries, including China, UAE, Indonesia, Vietnam, and Nigeria
- Regular participant in global trade fairs such as ISM Cologne, Gulfood Dubai, and THAIFEX ANUGA Asia
- Estimated shipment volume of over 1,000 containers annually, based on customs and shipping data from Trademo and ImportYeti
Shipment Records
Export databases show Bika consistently ships:
- Containerized snack goods to distributors and wholesalers
- Through key seaports like Port Klang and Johor Port
- Frequent shipments to retail chains and duty-free shops in Middle East and African regions
Target Market
Bika targets:
- Retail supermarket chains
- Distributors specializing in Asian and halal-certified snacks
- Duty-free stores
- School and convenience store networks
The company’s products appeal particularly to price-sensitive and flavor-driven consumers in developing and emerging economies.
Capabilities
- R&D Department focused on flavor and texture innovation
- Multilingual packaging options (English, Arabic, Chinese, etc.)
- Bulk, individual, and family pack sizes tailored for different retail formats
- Proprietary flavor blends developed in-house
Customer Testimonials
“We’ve imported Bika products for several years. Their consistency in quality, flavor diversity, and quick shipping times have made them our best-selling snack line for kids and family-oriented shoppers.”
— Distributor, United Arab Emirates (source: B2B snack trading portal)
Major Achievements
- Brand visibility across Asia and the Middle East, supported by over 40 years of consumer trust
- Launch of health-conscious biscuit lines with vitamin enrichment and no preservatives
- Export milestones reached with partnerships in over 30 global markets
- Featured in Malaysian Trade Promotion Council (MATRADE) programs for international FMCG development
Bika Food Sdn. Bhd. continues to lead with innovation, taste, and regional relevance, building a snack empire that blends Malaysian heritage with global ambitions.
