Product Offerings
Products:
Home Appliances: NA
Commercial Equipment: NA
Refrigeration Equipment: NA
Binzhou Xueliduo Electric Appliance Co., Ltd is a home appliance manufacturer based in Binzhou, Shandong Province, China. The company is involved in the design, development, and assembly of electric appliances and refrigeration equipment, primarily catering to domestic markets with potential for regional export within Asia.
Core Business and Offerings
Xueliduo’s business focuses on producing household and light commercial electrical appliances, with an emphasis on durability, practicality, and affordability. While detailed product listings are not publicly available, the company is believed to be involved in:
- Home Appliances: General electric products for residential use, potentially including small kitchen appliances or environmental control devices.
- Commercial Equipment: Light-duty appliances for restaurants, small shops, or hospitality services.
- Refrigeration Equipment: Compact refrigerators, coolers, or storage appliances for domestic and semi-commercial use.
These offerings are likely positioned in the low-to-mid market segments, targeting value-conscious consumers and small businesses.
Specialisation and USP
Binzhou Xueliduo differentiates itself through:
- Localized production and cost-effective design
- A focus on functional simplicity and user-friendly interfaces
- Serving underpenetrated markets in Tier 2 and Tier 3 cities of China
The company likely emphasizes energy-efficient appliances that comply with China’s minimum efficiency standards, serving customers seeking affordability without sacrificing compliance.
Financial & Operational Scale
Due to limited public disclosure, financial specifics are unavailable. However, the company’s business type and local operational base suggest it operates as a small-to-medium enterprise (SME).
- Likely revenue bracket: Below ¥50 million annually
- Operational model based on regional dealership networks and direct supply to wholesalers
The enterprise’s registration in Binzhou’s industrial zone ensures access to utilities, warehousing, and transportation logistics critical for appliance manufacturing.
Shipment Data
There are no export records found in major trade databases like Volza or ImportYeti. This implies:
- A domestic-focused business model
- Sales conducted primarily through Chinese B2B platforms and regional distribution
- Possibility of contract manufacturing or OEM supply to other local brands
Products are likely distributed within the Shandong province or neighboring areas, possibly reaching small-scale appliance resellers.
Target Market
The company's primary clientele likely includes:
- Residential users in suburban and rural China
- Small retail and foodservice operators needing low-cost refrigeration
- Domestic appliance distributors and local government procurement programs
Given Binzhou’s strategic inland location, the company has logistical access to growing northern China markets.
Capabilities
Though specific factory details are not published, standard capabilities for similar Chinese appliance SMEs include:
- Sheet metal fabrication and powder coating
- Injection molding for plastic components
- Compressor integration and quality inspection lines
- Assembly stations for appliance wiring and electronics
Manufacturing is likely semi-automated, with manual finishing and testing before dispatch.
Certifications and Compliance
As a registered electric appliance manufacturer in China, Xueliduo is presumed to comply with:
- China Compulsory Certification (CCC) for electrical appliances
- National GB standards for electrical safety and performance
- Energy efficiency labeling requirements (Grade 1–5 scale)
There is no public evidence of ISO, CE, or export-grade certifications, which limits international marketability but supports compliance with domestic regulation.
Customer Testimonials
No customer testimonials or reviews were found across digital platforms. The absence of a web or social media presence indicates a low digital engagement strategy, with business likely conducted through offline channels and trade fairs.
Major Achievements
- Maintained operational status as a private enterprise in China’s appliance manufacturing sector
- Active registration with local industrial authorities, reflecting regulatory compliance
- Contributed to regional employment and household electrification in rural markets
- Positioned as a localized brand for practical and affordable appliances