Exhibiting at Asia Fruit Logistica 2025

BLOOM FRESH International is a global leader in fruit varietal innovation, specializing in the natural breeding of table grapes, cherries, and blueberries. Headquartered in Spain, with a major innovation and breeding hub under development in Murcia, the company plays a pivotal role in the future of sustainable, flavorful, and climate-resilient fruit varieties across five continents. As part of the AMFRESH Group portfolio, BLOOM FRESH represents the unification of the industry’s most powerful intellectual property and licensing networks following the merger of SNFL (Spain), IFG (USA), and Grapa Varieties (Israel) in 2023.

Core Business

BLOOM FRESH focuses on developing proprietary fruit varieties through non-GMO, natural breeding techniques. These varieties are licensed to growers worldwide, contributing to the commercialization of high-quality fruit with superior flavor, extended shelf life, disease resistance, and optimized harvest timing.

Primary Fruit Categories:

• Table Grapes:

  • Over 70 patented grape varieties
  • Includes SNFL, IFG, and Grapa legacy genetics (e.g., Cotton Candy™, Sweet Sapphire™, Candy Heart™, Jack’s Salute™, Timco™)

• Cherries:

  • Premium early and late-season cherry varieties with improved firmness and color

• Blueberries:

  • Breeding new genotypes with enhanced size, bloom, shelf life, and heat resistance

Specialization and Unique Selling Points

• Largest Fruit Breeding Portfolio Globally: Over 100 proprietary varieties developed across grape, cherry, and blueberry categories.
• Licensing Network: More than 2,000 growers and licensees across 25+ countries.
• 74,000+ hectares under licensed cultivation globally.
• Non-GMO Breeding: All fruit innovations are naturally bred, aligning with regulatory standards and consumer preferences.
• Innovation Hub in Spain: The upcoming 25,000 m² Breeding & Technology Center in Murcia will become the world’s largest fruit varietal R&D campus upon completion in 2025.
• Flavor-Driven Differentiation: Proprietary varieties known for sweetness, crispness, and novelty—critical for brand loyalty in retail produce.

Financial and Shipment Data

As a private company within the AMFRESH Group and backed by EQT Future (a sustainability-focused investment platform), BLOOM FRESH does not disclose individual financial statements. However, based on partner reports and strategic mergers:

• Estimated commercial sales from BLOOM FRESH fruit varieties exceed USD 1 billion annually via global licensee network.
• Over 650,000 metric tons of BLOOM-branded grapes harvested annually (via licensees), according to international grower disclosures.
• Global export presence through growers in Chile, Peru, Australia, South Africa, Spain, Egypt, India, USA, Mexico, and more.

Target Market

• Fruit growers and farm operations seeking high-value varieties
• Fruit marketers and exporters requiring extended harvest windows
• Retailers focused on premium, branded, and flavorful fruits
• Licensing partners and agri-distributors across five continents
• Consumers seeking exotic, seedless, or better-flavored fruit alternatives

BLOOM FRESH’s offerings are critical for farm profitability in high-margin retail programs and counter-seasonal supply strategies.

Capabilities

• Breeding & R&D: Core genetic development teams in Spain, California, Israel, and Chile.
• Licensing & IP Management: Structured royalty-based business model with exclusive regional rights per cultivar.
• Data Analytics: Cultivar performance monitored across various climates and geographies to inform genetic improvements.
• Grower Support: Technical assistance and compliance monitoring provided to licensees to ensure uniform product quality.
• Sustainability Commitment: Focus on breeding drought-tolerant, disease-resistant, and high-yielding cultivars to lower farming input needs.

Certifications & Compliance

While BLOOM FRESH’s intellectual property does not fall under traditional food production certification, their processes and partnerships follow stringent agricultural standards:

• UPOV (International Union for the Protection of New Varieties of Plants) member compliance
• Varietal Plant Patent Protections in the USA, EU, and other jurisdictions
• Non-GMO Certification: All products derived from traditional breeding techniques
• Sustainability Aligned: Backed by EQT Future, promoting ESG standards across agricultural innovation

Customer Testimonials

Growers licensed by BLOOM FRESH routinely report higher ROI per hectare due to:

• Better yield uniformity
• Improved consumer feedback on flavor
• Enhanced post-harvest shelf life
• Extended shipping capability for international markets

Varieties like Cotton Candy™ and Sweet Globe™ have achieved cult-like retail followings in the U.S., Europe, and parts of Asia, boosting consumer loyalty and store traffic for major retailers.

Major Achievements

• Merger of SNFL, IFG, and Grapa Varieties created the world’s largest proprietary fruit genetics platform.
• Over 100 patented cultivars commercialized globally.
• Development of the world’s largest fruit varietal innovation campus (25,000 m²) in Murcia, Spain.
• Strategic alignment with EQT Future, promoting scalable sustainability in agriculture.
• BLOOM-branded varieties adopted by top-tier fruit marketers and retailers in over 25 countries.