Boon Foods Co., Ltd. is a dynamic Thai manufacturer and exporter of confectionery and snack food products headquartered in Bangkok, Thailand. With a strong emphasis on product innovation, quality, and branding, Boon Foods has built a global reputation for delivering fun, flavorful, and high-quality treats under some of Southeast Asia’s most recognizable snack and candy brands.
Company Overview
Founded and managed by Thanatphol Kanchanolan, Boon Foods Co., Ltd. operates a vertically integrated production facility capable of manufacturing a wide range of candy, snacks, and bakery-style treats. The company’s flexibility in private label and branded production makes it a preferred supplier for both retail and foodservice clients around the world.
Boon Foods is known for blending modern consumer trends with traditional Asian snack inspirations, offering a product line that is vibrant, diversified, and export-ready.
Product Portfolio
1. Confectionery
- Soft Candies – Fruit and milk-flavored variants with soft textures
- Chewy Candies – Long-lasting chewiness with tropical flavors
- Hard Candies – Including sugar-free and natural extracts
- Center-Filled Candies – With creamy or fruity liquid centers
2. Snacks
- Chickin Crispy Chicken Skin – A high-protein, savory snack with bold seasoning
- Ready-to-Eat Crispy Pastries – Including the popular Cougar Cousant, a caramel butter croissant snack
- Savory Crunch Snacks – Lightly seasoned and crispy formats ideal for grab-and-go consumption
3. Freeze-Dried Fruits
- Durian, Mango, Coconut – Vacuum freeze-dried for export markets, popular in health-conscious segments
Key Brands
- Cougar – Signature soft candy, croissant, and freeze-dried fruit line
- Chickin – Crispy chicken skin snacks
- Parade – Assorted fruit-based candies
- Pillo – Pillow-shaped chewy candies
- Ojja – Bold, spicy confectionery
- Softline – Soft-textured sweets for younger demographics
Production and Capabilities
- Location: Manufacturing facility in greater Bangkok area
- Production Certifications:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- Thai FDA approval across all SKUs
- Halal Certification (for select product lines)
- Daily Output Capacity: Over 40 metric tons across various product categories
- Private Label Capacity: Turnkey solutions for regional supermarkets and wholesalers
Export Reach
Boon Foods exports to over 35 countries across Asia, the Middle East, Africa, and the Americas. The company participates in major international trade shows including THAIFEX Anuga Asia, Gulfood Dubai, and ISM Cologne, actively growing its distributor base.
Export Data (2023 Estimates)
- Total Annual Revenue: USD 15–18 million
- Export Revenue Contribution: 65–70%
- Top Markets: Philippines, South Korea, China, UAE, Nigeria, USA
Customer Testimonials
“Boon Foods has been our long-standing partner for soft candy and croissant snacks. The Cougar brand performs exceptionally well across our Southeast Asian retail network.”
— Amanda S., Senior Buyer, PanAsia Foods
“Chickin crispy chicken skins have become a hit in our healthy snack aisle. High protein and addictive flavor.”
— Faisal R., Category Manager, UAE Retail Group
Digital and Promotional Media
- Product Catalog 2025
- Company Profile
- Video Highlights:
- Boon Foods Product Showcase
- Boon Foods Factory Tour
- Appearance at Thaifex Anuga Asia 2024
Brand and Marketing Strategy
- Youth-Oriented Packaging: Bright, colorful, and cartoon-themed branding to engage younger consumers
- Cultural Customization: Offers flavor adjustments and packaging designs suited to different regions and ethnic preferences
- On-the-Go Formats: Designed for modern retail shelves including single-serve, zip-lock pouches, and shelf-ready displays
Commitment to Quality and Innovation
- Ongoing R&D investments to develop new textures and natural ingredient replacements
- Monitoring consumer trends to create sugar-free, functional, and plant-based offerings
- Collaborations with culinary labs and food engineers for unique snack structures
Boon Foods Co., Ltd. is a rapidly scaling player in Thailand's processed food export landscape. With award-winning products, nimble production systems, and a commitment to global compliance, Boon Foods is poised for continued international growth and brand recognition.
