Boon Rawd Trading Co., Ltd. is one of Thailand's most prestigious beverage and consumer goods companies, headquartered in Bangkok. It operates as the trading arm of Boon Rawd Brewery Co., Ltd., best known as the producer of the iconic Singha Beer, and has expanded into a wide range of alcoholic and non-alcoholic beverages as well as snack and health food products. With a heritage dating back to 1933, the company combines traditional craftsmanship with world-class production standards and cutting-edge marketing strategies.
Company Overview
Under the leadership of Bhurit Bhirombhakdi, Boon Rawd Trading oversees distribution, branding, and market expansion for one of Thailand’s most trusted portfolios in both beverage and food categories. The company operates through a nationwide distribution network and exports its flagship products to over 50 countries worldwide.
Core Business Segments
1. Alcoholic Beverages
- Singha Beer – Thailand’s original premium lager, brewed since 1933
- Leo Beer – A more accessible lager aimed at younger consumers and mass-market appeal
- Asahi Beer (Thailand) – Distributed under strategic partnerships with Japanese partners
2. Non-Alcoholic Beverages
- Singha Soda Water – Leading carbonated water in Thailand
- Purra Mineral Water – Premium natural mineral water from Thailand’s protected aquifers
- B-ing Functional Drinks – Infused beverages with added vitamins and functional ingredients for health-conscious consumers
3. Food Products
- Masita Seaweed Snacks – Flavored roasted seaweed snacks
- Pundee – Value rice products and ready-to-cook rice lines developed for modern grocery and export
Key Brands
- Singha – The flagship brand representing tradition, quality, and Thai heritage
- Leo – Bold, modern, and fun-loving lager
- Asahi – Clean Japanese-style beer
- Purra – Premium wellness-focused water brand
- B-ing – Targeted at active, health-conscious consumers
- Masita – Snack innovation with a Korean-Thai fusion
- Pundee – Pantry staple for affordable quality rice products
Market Reach and Performance
Boon Rawd Trading is a dominant force in Thailand's beverage industry and an increasingly strong exporter:
Domestic Market Highlights
- Singha and Leo Beers: Combined market share of over 60% in the Thai beer market
- Purra Water: Among top 3 mineral water brands in Thailand
- B-ing: Significant growth in the health drinks segment with a CAGR of 12% since 2020
International Markets
- Export presence in 50+ countries, including the USA, UK, Australia, Germany, Japan, and ASEAN countries
- Strategic marketing and cultural sponsorships to promote Singha as a global premium beer brand
Financial Performance (Estimates, 2023)
- Annual Revenue: Estimated USD 1.2 billion
- Export Contribution: 25–30% of beverage division revenue
- Bottling Capacity: Over 1.5 billion liters annually
Production and Quality Standards
- Brewery Facilities: Located in Pathum Thani, Khon Kaen, and Chiang Mai
- Certifications:
- ISO 9001: Quality Management
- ISO 22000: Food Safety Management
- HACCP Certified
- Halal Certified for applicable products
Innovations and Sustainability
- Green Brewery Program: Renewable energy utilization and water reuse technology
- PET Recycling: Initiatives to close the loop on plastic use across B-ing and Purra brands
- Smart Logistics: Digital supply chain optimization across Thailand and ASEAN
Strategic Partnerships
- Exclusive distributor for Asahi Super Dry in Thailand
- Joint ventures in beverage innovation with Japanese and European partners
- Sponsorships and brand partnerships with global motorsports, football clubs, and cultural events
Marketing and Media
- YouTube - Singha Corporation
- Facebook - Singha Corporation
- High-profile ad campaigns across television, digital media, and event sponsorships
Brochures and Brand Collateral
Customer Testimonials
“Singha’s quality and branding set it apart in global markets. It’s more than just a beverage—it’s a cultural ambassador.”
— Steven R., Importer, US Craft Beverages Ltd.
“Purra’s mineral water is now a staple in our health product lineup. Their clean branding resonates well with the wellness segment.”
— Linh N., Retail Buyer, Vietnam Wellness Mart
Conclusion
Boon Rawd Trading Co., Ltd. exemplifies Thai enterprise at a global scale—combining heritage with innovation, quality with performance, and tradition with modern lifestyle branding. With a diversified portfolio and a strong commitment to sustainability and global expansion, the company continues to define Thailand’s beverage identity on the world stage.
