Boutique das Frutas Ltda is a local Brazilian retail business based in Aracaju, Sergipe, known for its extensive selection of fresh fruits, vegetables, and natural products. As a specialized grocery outlet, the company offers a diversified portfolio that blends everyday staples with regional delicacies, positioning itself as a go-to destination for health-conscious and traditional consumers alike.
Company Overview
Under the leadership of Gabriel Alves Santana Alfano, Boutique das Frutas has evolved into more than just a fruit shop — it has become a community-centered store offering high-quality produce, frozen goods, artisanal dairy, and household essentials. Its curated product assortment, local sourcing strategy, and personalized service approach have helped it maintain a loyal customer base throughout Aracaju.
Core Business
Boutique das Frutas focuses on:
- Retail of fresh fruits and vegetables sourced from local and regional producers.
- Distribution of natural and organic grocery items, including frozen fruit pulps and dairy.
- Sales of household essentials and hygiene products, catering to complete family needs.
- Online ordering and delivery through its proprietary platform.
Product Portfolio
Fresh Fruits
- Abacate (Avocado)
- Amora Fresca (Fresh Mulberry)
- Caqui Chocolate (Chocolate Persimmon)
- Caju (Cashew Fruit)
- Laranja Lima (Sweet Orange)
- Uva Vitória (Seedless Grape)
Vegetables and Greens
- Alface Crespa, Rúcula, Brócolis, Cebolinha, Manjericão, Acelga, Repolho Roxo
Roots and Tubers
- Batata Doce Roxa, Batata Doce Branca, Inhame D'água, Macaxeira à Vácuo
Natural & Artisan Foods
- Castanha de Caju, Alho Frito, Manteiga da Fazenda, Cravo da Índia, Canela em Pau/Pó, Orégano, Linhaça Dourada
Frozen and Pulp Products
- Frozen Fruits: Acerola, Goiaba, Maracujá
- Pulps: Caju, Graviola, Cupuaçu, Abacaxi, Cajá, Mangaba, Ameixa, Umbu
Grocery and Everyday Essentials
- Ovos Brancos e Caipira, Tapioca, Queijo Coalho, Chá de Boldo, Vinagre de Álcool
Seasonings and Spices
- Cominho, Lemon Pepper, Açafrão, Louro, Tempero Ana Maria, Tempero do Chef, Edu Guedes
Hygiene and Cleaning
- Lava Louças Ypê, Amaciante Sonho, Sabão em Pó Ala, Papel Toalha Absoluto, Saco de Lixo
Special Kits
- Kit Casal, Kit Solteiro, Kit Família — bundled essentials for different household types
Market Positioning and Target Audience
Boutique das Frutas is positioned as a premium local grocer, appealing to:
- Health-conscious families
- Culinary enthusiasts seeking fresh and regional ingredients
- Customers looking for convenience via digital ordering and delivery
- Clients interested in artisan dairy, seasoning mixes, and tropical fruit pulps
Its audience spans urban and suburban households across Aracaju and nearby areas, especially those who prioritize freshness, quality, and nutritional value.
Unique Selling Propositions (USP)
- Extensive Range of Local Fruits: Includes regional specialties like Mangaba and Umbu.
- Curated Kits for Households: Offers tailored grocery bundles based on family size and dietary needs.
- Natural and Health Foods: Incorporates wellness-focused items like flaxseed, boldo tea, and sugar-free pulps.
- Digital Accessibility: Through an active e-commerce platform for easy ordering and home delivery.
Financial and Operational Footprint
Although financials are not publicly reported, indicators of operational strength include:
- An expansive product portfolio with hundreds of SKUs.
- Efficient online platform: https://boutiquedasfrutas.lojatop.net/
- Positive customer feedback through word-of-mouth and regional online networks.
- High order volume around seasonal periods and local festivities.
Shipment and Trade Insights
- Primarily services the regional market in Sergipe.
- Logistics handled through local delivery teams ensuring same-day service.
- No evidence of exports or large-scale B2B transactions; operations are community and retail-focused.
Capabilities and Infrastructure
- Warehousing: Refrigerated and dry storage capacity for perishables and dry goods.
- Delivery Network: Regional home delivery infrastructure with flexible scheduling.
- Procurement: Ties with regional farmers and producers for fresh, direct-from-source produce.
Certifications and Compliance
- Complies with Brazilian food handling and hygiene standards.
- Licensed retail and distribution operation under municipal regulations.
Customer Testimonials and Brand Perception
Customer sentiment points to:
- High praise for product freshness and variety.
- Appreciation for bundled kits and convenience.
- Loyalty among families due to personalized service and product quality.
Social proof is seen across customer interaction channels and repeat order behaviors.
Notable Achievements
- Built a recognizable grocery brand in Aracaju with strong local presence.
- Successfully scaled from traditional fruit retail to full-service grocery with diversified offerings.
- Pioneered curated kit solutions tailored to Brazilian household needs.
- Launched an efficient digital storefront to modernize ordering and customer service.
Boutique das Frutas Ltda is a compelling example of how a local grocer can successfully merge tradition with technology to serve its community with healthful, quality, and convenient food solutions.
