Exhibiting at Thaifex - Anuga Asia 2025

Brand Masters B.V. is a Netherlands-based full-service partner specializing in fast-moving consumer goods (FMCG), private label development, and global brand distribution. Headquartered in Breda, the company acts as a vital link between producers and retail markets by combining product innovation, category management, and end-to-end supply chain services.

Company Overview

Operating at the crossroads of branding, logistics, and retail strategy, Brand Masters B.V. has established itself as one of Europe's premier players in private label and international brand management. With a presence across Europe, Asia, and the Middle East, the company leverages market intelligence and strategic partnerships to bring high-velocity consumer goods to market efficiently and profitably.

Brand Masters operates under a unique “BrandLab” model, enabling rapid product ideation, testing, and launch through an agile innovation framework supported by retail analytics.

Core Business

Brand Masters delivers services and solutions across four key pillars:

• Private Label Development for food, beverage, home care, and personal care segments
• Distribution of Branded FMCG Products via international retail and wholesale partners
• Brand Creation and Design Services under the BrandLab division
• Full-Service Supply Chain and Logistics Management from sourcing to shelf

Their integrated model ensures consistency, quality, and speed across the entire value chain.

Product and Service Offerings

Food

• Chocolates
• Confectionery
• Savory Snacks
• Baking Ingredients

Drinks

• Carbonated Soft Drinks
• Juices and Functional Beverages
• Flavored Waters
• Energy Drinks

Home Care

• Multi-purpose Cleaners
• Dishwashing Liquids
• Surface Disinfectants
• Household Supplies

Personal Care

• Skincare Products
• Body Washes
• Shampoo and Conditioners
• Oral Care

These products are available under client-owned brands, Brand Masters' proprietary brands, or global brands they represent as exclusive distributors.

Specialisation and Core USP

Brand Masters’ competitive advantage includes:

• Category Expertise across diverse FMCG segments
• Speed-to-Shelf: Accelerated product development and launch via BrandLab
• Global Sourcing Network: Access to certified production partners across Europe and Asia
• Data-Driven Category Development based on shopper insights and retail trend mapping

Their ability to merge retail strategies with procurement and branding services makes them a full-spectrum solutions provider for supermarket chains, drugstores, and discount retailers.

Financial Strength

While Brand Masters does not publicly disclose financial statements, operational insights reveal:

• Revenue estimates exceeding €75 million annually
• Strong YoY growth, bolstered by increasing demand for private label and affordable brands post-COVID
• Distribution reach across 25+ countries
• Partnerships with Tier-1 retail groups across Europe and Middle East

The company has shown consistent financial scaling through organic market expansion and the onboarding of multiple product categories under its BrandLab division.

International Shipments

Based on import/export intelligence tools such as Volza and ImportYeti:

• Over 300 international shipments in the past 36 months
• Key regions include Germany, France, United Kingdom, UAE, and Saudi Arabia
• Frequently shipped categories: Chocolates, Carbonated Drinks, Surface Cleaners

Clients range from supermarket chains and convenience store networks to regional distributors and e-commerce platforms.

Target Market

Brand Masters caters to:

• Retail chains and buying groups looking for exclusive or private label solutions
• Emerging brands seeking acceleration through distribution and market strategy
• Importers and wholesale distributors needing consistent, quality FMCG portfolios
• Category managers and brand owners looking for speed-to-market innovation

They also serve value-oriented consumer segments in competitive retail environments across Europe and Asia.

Capabilities

• In-house design and branding studio (BrandLab)
• Turnkey manufacturing and white label solutions
• Vendor-managed inventory and forecasting
• EU-compliant logistics and documentation support
• Global regulatory compliance assurance

The company supports clients with concept-to-shelf programs, including formula development, packaging design, legal compliance, and merchandising strategy.

Certifications and Compliance

Brand Masters ensures compliance across its operations with:

• IFS Broker Certification
• BRCGS (via supplier network)
• EU Food Contact Regulations
• REACH and CLP Compliance for home and personal care categories
• Halal and Vegan certifications available for applicable SKUs

These standards support the company’s credibility in global procurement and retail partnerships.

Customer Testimonials

Testimonials from partner companies highlight:

“Brand Masters is not just a distributor—they're a business partner who helped us localize and launch our brand in the Netherlands with complete backend support.” — Marketing Director, German FMCG Brand

“Their BrandLab team turned our product idea into a retail-ready SKU in just eight weeks. That speed is unmatched in the private label industry.” — Category Buyer, Middle Eastern Retail Group

Major Achievements

• Launched over 150 new SKUs across food, beverage, and household categories between 2021–2024
• Onboarded by five major European retail chains for private label programs
• Recognized by the Dutch Trade and Investment Board for SME excellence in exports
• Scaled BrandLab from concept to a full-fledged product development arm with 20+ active brand creation projects
• Entered APAC markets in 2023 with hygiene and personal care lines

Brand Masters B.V. continues to redefine private label and FMCG distribution with a holistic, innovation-driven approach. Through their BrandLab, global sourcing capabilities, and category intelligence, they remain a trusted partner to retailers and brand owners navigating the fast-evolving consumer goods market.