Brandcraft Market Expansion Solutions Co., Ltd., operating under the premium snack brand Royal Harvest, is a Thailand-based food manufacturer and exporter specializing in high-quality dehydrated, freeze-dried, and fruit-based snacks. With a commitment to healthy snacking and export-ready product quality, the company delivers innovative fruit snacks designed to meet global consumer demands for taste, nutrition, and convenience.
Company Overview
Headquartered in Mueang Ang Thong, Thailand, Brandcraft Market Expansion Solutions Co., Ltd. has established itself as a key player in the natural snack food sector. The company leverages Thailand’s rich tropical fruit resources and advanced dehydration and freeze-drying technologies to create shelf-stable, additive-free snacks that preserve nutritional integrity.
Led by Nichanun Chancharatsin, the company is built around a robust supply chain model, sourcing fruits from certified Thai farms and applying precision processing to develop finished products that align with global clean-label and wellness food trends.
Core Business
The company’s business operations include:
- Manufacturing of natural fruit snacks using dehydration and freeze-drying techniques
- Export and distribution under its flagship brand Royal Harvest
- OEM/ODM services for international snack brands and private label programs
- Strategic product development for B2B clients seeking functional and clean-label fruit-based snacks
Their facility is equipped to cater to both small-batch artisanal runs and high-volume international orders.
Product and Service Offerings
Dehydrated Fruits
- Dried Mango
- Dried Pineapple
- Dried Banana
Freeze-Dried Fruits
- Freeze-Dried Durian
- Freeze-Dried Mangosteen
Fruit Chips
- Banana Chips
- Jackfruit Chips
Fruit Snacks
- Mixed Fruit Snacks
- Fruit Bars
These snacks are free from preservatives, artificial colors, and added sugars, preserving the natural sweetness and health benefits of Thai fruits.
Specialisation and Core USP
Royal Harvest's competitive strengths include:
- Thailand-Origin Certified Fruits: Products made using locally sourced fruits with full traceability
- Gentle Processing Technology: Retains taste, fiber, vitamins, and structure during dehydration or freeze-drying
- Export Compliance: Products meet FDA, EU, and ASEAN regulatory standards
- Packaging Innovation: Uses vacuum-sealed, nitrogen-flushed pouches to ensure long shelf life and freshness
The company’s freeze-dried durian and mangosteen are particularly popular in Asian and Middle Eastern markets for their exotic appeal and superior flavor retention.
Financial Strength
Although private financial data is not publicly disclosed, export patterns and catalog expansion indicate:
- Steady product line growth from 3 SKUs in 2020 to over 15 SKUs in 2024
- Penetration into premium supermarket chains and online retailers in Singapore, UAE, and Japan
- Projected export revenue growth of 25–30% annually, supported by increased demand for healthy fruit snacks
International Shipments
According to data from Volza and ImportYeti:
- Over 120 international shipments in the past 24 months
- Key destinations include Singapore, Malaysia, China, UAE, and Japan
- Top exports: Freeze-Dried Durian, Banana Chips, and Mixed Fruit Snack Pouches
The company has built strong relationships with distributors, lifestyle retailers, and health food chains in these regions.
Target Market
Brandcraft Market Expansion Solutions targets:
- Health-conscious consumers seeking natural snacking options
- Retail and supermarket chains offering clean-label snack brands
- Fitness and lifestyle brands looking to expand into fruit-based energy snacks
- Online wellness food platforms and subscription snack services
Its Royal Harvest brand is especially suited for vegan, gluten-free, and keto-friendly food categories.
Capabilities
- Food dehydration units with temperature-controlled drying
- Freeze-drying facilities for delicate fruit textures and nutrient preservation
- Small and large-scale packaging lines
- Private label services including formulation, branding, and regulatory support
- Ability to deliver customized blends and portion sizes for different retail formats
Certifications and Compliance
Brandcraft ensures compliance with:
- GMP (Good Manufacturing Practices)
- HACCP
- Thai FDA
- Halal Certification for key SKUs
- In process of aligning with BRCGS and ISO 22000 standards to enable EU expansion
All ingredients are non-GMO and sourced from Thai GAP-certified farms.
Customer Testimonials
From retail buyers and health distributors:
“Royal Harvest’s freeze-dried mangosteen is one of the most authentic-tasting snacks we’ve sourced. Our customers love it, and repeat orders keep growing.” — Organic Retailer, Singapore
“Their banana chips have the perfect crunch and natural sweetness, with packaging that suits our online marketplace format.” — E-commerce Buyer, UAE
Major Achievements
- Introduced durian and jackfruit chips with export-ready shelf stability in 2022
- Launched 5 new SKUs for private label clients across Asia and Europe in 2023
- Featured at THAIFEX – Anuga Asia and Gulfood Dubai in 2023–2024
- Onboarded to major Southeast Asian health food retail chains in Q1 2024
- Released updated packaging designs using eco-friendly recyclable films
Brandcraft Market Expansion Solutions Co., Ltd. continues to bring Thailand’s fruit heritage to global consumers through its Royal Harvest brand and tailored OEM programs. By emphasizing clean ingredients, innovation, and international compliance, the company is well-positioned to meet rising demand in the global health snack segment.