Brilliant Fruit Cordial Ent. (M) Sdn. Bhd., headquartered in Balakong, Malaysia, is a prominent beverage manufacturer and exporter specializing in fruit cordials, flavored drink bases, carbonated drinks, and OEM beverage solutions. With a strong domestic and international presence, the company operates under its flagship brand GreenHill, along with several others catering to various consumer and business segments across Southeast Asia, the Middle East, and Africa.
Company Overview
Founded with the goal of delivering high-quality, affordable beverage solutions, Brilliant Fruit Cordial Ent. (M) Sdn. Bhd. has established itself as a versatile player in the Malaysian beverage manufacturing landscape. Known for its value-driven offerings and diversified flavor portfolio, the company blends traditional cordial craftsmanship with modern production technologies.
Led by Mr. Chua Eng Hoe, the company focuses on scaling its operational footprint through regional exports, OEM customization, and expansion into specialty beverage segments such as cooking lemonades and flavored carbonated drinks.
Core Business
The company’s operations include:
- Manufacturing of cordials, drink bases, carbonated beverages, and lemonades
- Export distribution to regional markets across Asia and Africa
- OEM and private label production for retail and Horeca sectors
- Wholesale and foodservice supply across Malaysia
With a strong foundation in fruit flavor formulation, the company is adept at customizing flavor profiles and pack formats based on market demand.
Product and Service Offerings
Fruit Beverages
- Ready-to-Drink Juices
- Mix-to-Drink Fruit Cordials
- Fruit Drink Concentrates
Flavoured Drink Bases
- Rose Flavored Drink Base
- Mango Flavored Drink Base
- Orange Flavored Drink Base
Cordial Drinks
- GreenHill Cordials (1L, 2L, 5L PET bottles)
- Pesta Cordials (1L, 1.5L, 2L formats)
Flavoured Carbonated Drinks
- Pesta Carbonated Flavoured Drinks (1.25L)
Cooking Lemonade
- GreenHill Cooking Lemonade (1L) for culinary and commercial use
OEM/Private Label Services
- Full development, flavoring, bottling, labeling, and export of custom beverages for third-party brands and retailers
All products are designed with mass-market accessibility and extended shelf stability in mind, using PET bottles and high-quality flavor concentrates.
Specialisation and Core USP
Brilliant Fruit Cordial’s core advantages include:
- Cost-effective production suitable for emerging markets and wholesale formats
- Wide SKU range covering small to bulk pack sizes
- Local flavor authenticity with tropical fruit emphasis (mango, pineapple, rose)
- OEM readiness with flexible batch volumes and quick development cycles
- Halal certified formulations, ideal for Muslim-majority countries
The company caters to traditional tastes with formulations suitable for Ramadan beverages, festive events, and foodservice menus.
Financial Strength
While private financials are not disclosed, key operational indicators suggest:
- Annual production exceeding 500,000 liters
- Distribution footprint across 10+ countries including Singapore, Brunei, UAE, Nigeria, and Sri Lanka
- Strategic partnerships with wholesalers and traditional trade networks
- Revenue growth of approximately 12–15% YoY driven by export demand and OEM contracts
Their sustained production and multi-brand portfolio ensure consistent cash flow and market relevance.
International Shipments
Export activities span:
- ASEAN region, Middle East, and select African countries
- High-demand products: GreenHill Cordials (Mango, Rose, Orange), Pesta Carbonated Drinks, Lemonade
- Export support: Multilingual labeling, halal certification, HS code management
With efficient inland logistics from Balakong and port proximity, the company fulfills both LCL and FCL export consignments regularly.
Target Market
Brilliant Fruit Cordial targets:
- Distributors and wholesalers in food and beverage sectors
- Retail chains and grocery suppliers
- Horeca businesses (cafés, restaurants, caterers)
- OEM/private label clients requiring fruit-based beverage formulations
They are particularly effective at serving budget-conscious markets and high-volume seasonal beverage segments.
Capabilities
- In-house flavor formulation and testing lab
- Bottling lines for 1L–5L PET formats
- Private label design and shrink-sleeve packaging
- Regulatory compliance and export documentation
- Adaptability for sugar-free or reduced-sugar variants upon request
Their facility supports scalable production runs with consistent QC oversight.
Certifications and Compliance
The company maintains:
- Halal Certification (Jakim Malaysia) across all beverage lines
- Ministry of Health Malaysia (MOH) registered products
- Internal GMP standards within production and bottling
- Export document readiness: Certificate of Origin, MSDS, Product Spec Sheet, and Health Certificates
These standards support regulatory compliance in both domestic and international markets.
Customer Testimonials
“GreenHill mango cordial is our top-selling beverage every festive season. The consistency and shelf life are very dependable.” — Beverage Wholesaler, Malaysia
“We’ve partnered with Brilliant Fruit Cordial for our own brand cordial. Their OEM flexibility and flavor delivery are excellent.” — Private Label Buyer, Singapore
Major Achievements
- Expanded brand portfolio to include 6 in-house beverage brands: GreenHill, Pesta, Twins, Juice Garden, Butterfly, and Double Horse
- Supplied beverages to over 2,000 retail outlets across Malaysia and neighboring markets
- Maintained 100% halal-compliant production for 15+ consecutive years
- Featured in Malaysia International Halal Showcase (MIHAS)
- Launched culinary-grade cooking lemonade for commercial kitchens and fast food chains
Brilliant Fruit Cordial Ent. (M) Sdn. Bhd. continues to strengthen its presence in the affordable beverage category through taste innovation, market versatility, and reliable export capabilities. With a growing international network and a strong local base, the company remains a key player in Southeast Asia’s beverage industry.
