bSSan Co., Ltd. is a multi-category import-export and marketing enterprise headquartered in Incheon, Republic of Korea. Founded with the vision of bringing globally acclaimed health, wellness, and lifestyle products to Korean consumers, bSSan has grown into a nimble and diversified trading company, focusing on the convergence of online commerce and international distribution.
Core Business
bSSan specializes in the importation, exportation, and domestic online retailing of high-demand consumer goods across four major verticals: health supplements, beauty & cosmetics, food & beverage, and electronics. The company also serves as a marketing conduit for international brands seeking entry into the Korean and wider Asian markets, offering tailored branding, e-commerce channel integration, and influencer-driven promotion.
Product and Service Offerings
bSSan offers a wide range of curated products, both under its own branding and through partnerships with international manufacturers:
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Health Supplements:
- Hepalyse Z: A Japanese liver-support supplement, one of the company’s most in-demand SKUs.
- Other nutraceuticals: Vitamin C powders, detox formulas, and energy-boosting tonics.
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Beauty & Cosmetics:
- Purie Puff Patch: Sterile facial and acne patches marketed for sensitive skin.
- Imported J-beauty and K-beauty items: Mask packs, under-eye patches, and sterile tools.
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Food & Beverage:
- Imported snacks and functional beverages: Focused on Japanese and Southeast Asian health drinks and treats.
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Electronics:
- Consumer electronics: Niche lifestyle gadgets, electronic humidifiers, and wellness-related devices.
Specialisation and Unique Selling Proposition (USP)
bSSan Co., Ltd. differentiates itself through:
- Rapid cross-border sourcing capabilities: Strategic partners in Japan, Thailand, and Taiwan enable bSSan to import trending products within short lead times.
- Digital-first marketing strategy: Active use of YouTube, KakaoTalk, and influencer networks for virality and user trust.
- E-commerce ecosystem integration: bSSan is fully integrated with Korea’s leading e-marketplaces including Coupang, Naver Shopping, and 11st.
- Small-batch agility: Capable of piloting small import runs to test product-market fit before scaling.
Financial Performance
Though a privately held SME, bSSan’s estimated annual revenue stands in the range of KRW 3–5 billion (approx. USD 2.2–3.7 million). Primary revenue drivers include health supplements (40%) and beauty/cosmetic items (35%), with online sales contributing more than 75% of the total sales volume.
Key growth statistics:
- Year-over-year revenue growth: Estimated at 22% CAGR (2021–2024)
- Online store repeat purchase rate: Over 35%, supported by product quality and responsive service
Shipment and Export Data
- bSSan primarily imports goods from Japan, Thailand, and Taiwan, consolidating and distributing domestically.
- Export operations include niche cosmetic and wellness product sales to Vietnam, Indonesia, and Malaysia, with growing presence in Singapore.
- Participated in Thaifex Anuga Asia 2025, showcasing their expanding B2B ambitions.
- Estimated monthly import volume: 3–5 TEU containers with an average declared value of USD 40,000–60,000 per shipment.
Target Markets
- Domestic: Korean consumers (20–40 age group), e-commerce buyers, wellness-focused households, and beauty segment shoppers.
- International: Southeast Asian wholesalers, wellness retailers, and boutique beauty distributors.
The company maintains strategic B2C and B2B relationships across digital and physical retail networks.
Capabilities
- Digital storefronts on all major Korean e-commerce platforms
- Multilingual sourcing and negotiation teams (Korean, Japanese, Thai)
- Warehousing and fulfillment center in Incheon with 24–48 hour domestic shipping turnaround
- Content creation studio for video marketing and influencer partnerships
- B2B product scouting and OEM sourcing services available
Certifications and Compliance
- Products comply with Korean Ministry of Food and Drug Safety (MFDS) for imported nutraceuticals
- Korean Certification (KC) for electronic imports
- Customs-cleared import documentation and logistics compliance
- Registered for international trade exhibitions and licensed under the Korea Chamber of Commerce
Customer Testimonials
“Their ability to quickly import and list trending products helped our online store gain traffic fast. They’re reliable, responsive, and have a solid catalog.”
— Kim Yuna, Online Retail Partner, Seoul
“Purie Puff Patch and Hepalyse Z are our best sellers. We appreciate the speed and service.”
— Wachiraphon Lim, B2B Distributor, Bangkok
Major Achievements
- Successfully listed over 200 SKUs across Korean e-marketplaces
- Conducted more than 50 influencer campaigns with KOLs in Korea and Japan
- Featured in 2025 Thaifex Anuga Asia trade exhibition with international buyers from 10+ countries
- Launched first OEM skincare line under “bSSan Lab” for the Thai and Vietnamese markets
- Established YouTube presence with growing product demonstration and lifestyle content viewership
bSSan Co., Ltd. continues to bridge East Asian consumer markets with quality products and agile marketing strategies. Their strength lies in sourcing precision, fast logistics, and deep understanding of consumer behavior in the beauty and wellness segment—positioning the company as a rising name in regional lifestyle trade.
