Exhibiting at Thaifex - Anuga Asia 2025

Hua Pee Tai Pee Co., Ltd., headquartered in Bang Yai, Nonthaburi, Thailand, is a pioneering food innovation and development consultancy that provides end-to-end services for businesses seeking to create, reformulate, or commercialize food and beverage products. Under the direction of Dr. Atthawit Wittayakul, a seasoned expert in food science and commercial R&D, the company has established itself as a vital partner for food entrepreneurs, manufacturers, and academic institutions across Thailand.

Core Business and Services

Hua Pee Tai Pee Co., Ltd. specializes in comprehensive food product development and consulting services. The company serves as a one-stop solution provider for the creation, improvement, and market positioning of food and beverage products.

Primary Service and Product Categories

• Food Product Development

  • Beverages (RTD, juices, functional drinks)
  • Condiments (sauces, pastes)
  • Snack foods, confectionery, health-focused items

• Consulting and R&D Services

  • Product formulation and prototype development
  • Product design and packaging consulting
  • Food safety and shelf-life analysis
  • Nutritional value determination and labeling support
  • Commercial prototype manufacturing for pilot scale
  • Market readiness testing and product positioning
  • Regulatory compliance and food quality system advisory
  • Business matching and product scaling strategy

Unique Value Proposition

The company distinguishes itself with its holistic and science-backed development process. Its services span the full product lifecycle, from ideation and lab formulation to market trial and commercial scale-up. By offering tailored packages to food startups, SMEs, and large manufacturers, the company fosters innovation and accelerates go-to-market timelines.

Key Differentiators

• Scientific rigor combined with industry practicality
• Cross-functional team of food technologists, nutritionists, and designers
• Deep familiarity with Thai FDA, HALAL, and GMP requirements
• Flexibility to support both low-volume pilot runs and industrial scaling projects

Operational Capabilities

• Prototype Kitchen Lab: Onsite facility for small-batch formulation, sensory testing, and ingredient sourcing
• Quality and Compliance Testing: Includes pH, microbial stability, water activity, and nutritional assays
• Partner Network: Collaborates with co-manufacturers, regulatory bodies, and packaging designers
• Training and Workshops: Hosts technical training sessions for SME clients and universities

Target Market and Client Segments

• Food Startups and Entrepreneurs: Assisting with MVP (minimum viable product) development
• SMEs and Local Manufacturers: Reformulating existing products for shelf-life extension or export
• Academic Institutions: Providing research-based technical support
• Retail Chains and Private Labels: Creating white-label and house-brand food solutions

Track Record and Client Outcomes

Though specific client names are confidential, Hua Pee Tai Pee has developed or enhanced over 100 food products for market in Thailand and nearby ASEAN countries. Examples include:

• RTD herbal drinks and functional beverages
• Vegan snacks and fortified desserts
• Fermented condiments tailored for export compliance
• Custom formulations for diabetic-friendly foods

Clients report significant improvements in product stability, flavor profile optimization, and shelf readiness post collaboration.

Certifications and Quality Systems

While Hua Pee Tai Pee does not itself manufacture mass-scale products, it ensures that all its formulations and recommendations are compliant with:

• Thai FDA Standards
• GMP and HACCP Requirements
• Halal Certification Standards (via manufacturing partners)
• Nutritional Labeling Laws (Thailand, ASEAN, and GCC markets)

Educational and Industry Contributions

Dr. Atthawit Wittayakul and the team frequently conduct workshops and seminars on topics such as:

• Food Innovation Trends in Southeast Asia
• Functional Food Ingredient Applications
• Packaging Optimization for Cold Chain and Shelf Products
• Regulatory Readiness for New Food Startups

The company maintains strong relationships with universities and Thai food innovation incubators.

Achievements

• Supported commercialization of more than 100 food products in Thailand and ASEAN
• Provided consulting for more than 50 SMEs to gain FDA and HALAL certification
• Recognized as a contributor in multiple food tech innovation expos and startup accelerator programs
• Developed nutritional formulations used by major wellness beverage brands in pilot phases

Hua Pee Tai Pee Co., Ltd. is a trusted food R&D and consulting hub in Thailand, combining scientific expertise with commercial acumen to help businesses succeed in an increasingly competitive and regulated food market.